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Pete Abrams
InvestorAdvisor at Cota Capital
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About
Pete Abrams has worked for over 30 years in enterprise IT across product management, product marketing, and sales, with a focus over the past decade on DevOps tooling. He was the first sales/product marketing hire at AppDynamics, helping land its first US customers and build early sales teams in Europe and Asia, and in 2015 co-founded Instana, which IBM acquired in 2020. He now advises early-stage enterprise IT product companies on go-to-market strategy, including positioning, sales process, and funnel creation.
Invests in
Developer ToolsEnterprise Software
Colleagues at Cota Capital
Frequently asked questions
- Who is Pete Abrams?
- Pete Abrams has worked for over 30 years in enterprise IT across product management, product marketing, and sales, with a focus over the past decade on DevOps tooling. He was the first sales/product marketing hire at AppDynamics, helping land its first US customers and build early sales teams in Europe and Asia, and in 2015 co-founded Instana, which IBM acquired in 2020. He now advises early-stage enterprise IT product companies on go-to-market strategy, including positioning, sales process, and funnel creation.
- Where does Pete Abrams work?
- Pete Abrams is Advisor at Cota Capital.
- What does Pete Abrams invest in?
- Pete Abrams invests in Developer Tools, Enterprise Software.
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