Pete Abrams
InvestorAdvisor at Cota Capital
About
Pete Abrams has worked for over 30 years in enterprise IT across product management, product marketing, and sales, with a focus over the past decade on DevOps tooling. He was the first sales/product marketing hire at AppDynamics, helping land its first US customers and build early sales teams in Europe and Asia, and in 2015 co-founded Instana, which IBM acquired in 2020. He now advises early-stage enterprise IT product companies on go-to-market strategy, including positioning, sales process, and funnel creation.
Invests in
Developer ToolsEnterprise Software
Colleagues at Cota Capital
Adit Singh
Partner at Cota Capital
Allison Chapman
Director of Administration at Cota Capital
Arif Farooqui
Vice President, Finance at Cota Capital
Babak Poushanchi
Managing Partner at Cota Capital
Ben Malka
Venture Partner at Cota Capital
Bobby Yazdani
Founder & Managing Partner at Cota Capital
Christopher Yazdani
Associate at Cota Capital
Faie Dorin
General Counsel & Chief Compliance Officer at Cota Capital
Frequently asked questions
- Who is Pete Abrams?
- Pete Abrams has worked for over 30 years in enterprise IT across product management, product marketing, and sales, with a focus over the past decade on DevOps tooling. He was the first sales/product marketing hire at AppDynamics, helping land its first US customers and build early sales teams in Europe and Asia, and in 2015 co-founded Instana, which IBM acquired in 2020. He now advises early-stage enterprise IT product companies on go-to-market strategy, including positioning, sales process, and funnel creation.
- Where does Pete Abrams work?
- Pete Abrams is Advisor at Cota Capital.
- What does Pete Abrams invest in?
- Pete Abrams invests in Developer Tools, Enterprise Software.