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Nicolas Julia
Co-founder & CEO of Sorare
Paris, France
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About
Nicolas Julia persuaded the world's biggest football leagues to license their players to a blockchain game nobody had built yet. He co-founded Sorare in Paris in 2018 with Adrien Montfort, whom he had met at the blockchain company Stratumn, and grew it from about $50,000 of monthly sales in early 2020 to roughly $6.5 million a year later — a run that drew a $50 million Series A led by Benchmark and then a $680 million round led by SoftBank in 2021 that valued Sorare at $4.3 billion, the largest financing a French startup had ever raised. He signed official licences with LaLiga, Major League Baseball, the NBA and the Premier League, and brought in Lionel Messi and Serena Williams as backers. The collectibles market has since cooled sharply and he restructured the company in late 2025 to reach profitability, with cardholders still growing by a third to 378,000. Before Sorare he co-founded the Paris AI company La Javaness.
Beyond investing
- Education
- Read management at emlyon business school, with an exchange semester at the Hanken School of Economics in Helsinki.
- More
- Lionel Messi, Kylian Mbappé and Serena Williams backed the company; Xavier Niel put in its first €550,000 in 2019. Restructured Sorare in November 2025 as the collectibles market cooled, targeting profitability by the end of 2026; cardholders still grew 33% to 378,000.
From clay.com — common ground for a warm intro.
Podcasts & interviews
featuring Nicolas JuliaNicolas Julia, Sorare Founder: From Serena, Pique & Messi to Making Every Fan an Owner
Business of Sport
Nicolas Julia (Sorare) — De 0 à Licorne : La plus grosse levée de fonds en France.
Dans la tête d'un CEO
Les challenges de SORARE (avec Nicolas Julia)
The Big Whale
SORARE : Debrief de l'interview de Nicolas Julia ( CEO ) chez SorareData +Giveaway
Deglingo MPG - SORARE
La plus grosse société NFT au monde ! Le CEO Nicolas Julia raconte l'histoire de Sorare !
Konbini
Frequently asked questions
- Who is Nicolas Julia?
- Nicolas Julia persuaded the world's biggest football leagues to license their players to a blockchain game nobody had built yet. He co-founded Sorare in Paris in 2018 with Adrien Montfort, whom he had met at the blockchain company Stratumn, and grew it from about $50,000 of monthly sales in early 2020 to roughly $6.5 million a year later — a run that drew a $50 million Series A led by Benchmark and then a $680 million round led by SoftBank in 2021 that valued Sorare at $4.3 billion, the largest financing a French startup had ever raised. He signed official licences with LaLiga, Major League Baseball, the NBA and the Premier League, and brought in Lionel Messi and Serena Williams as backers. The collectibles market has since cooled sharply and he restructured the company in late 2025 to reach profitability, with cardholders still growing by a third to 378,000. Before Sorare he co-founded the Paris AI company La Javaness.
- What podcasts and interviews feature Nicolas Julia?
- Tracked appearances include "Nicolas Julia, Sorare Founder: From Serena, Pique & Messi to Making Every Fan an Owner", "Nicolas Julia (Sorare) — De 0 à Licorne : La plus grosse levée de fonds en France.", "Les challenges de SORARE (avec Nicolas Julia)", and 2 more.
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