Fundraising Fox

Nicolas Julia

Founder

Co-founder & CEO at Sorare

Paris, France

FoundedSorare

Find your path to Nicolas

231 people in our graph share verified history with Nicolas — schools, employers, funds. One of them is your warm intro.

Thomas JuvinunlockedNicolas: together at emlyon business school (2009–2010)
×6Nicolas: together at emlyon business school
×2Nicolas: together at Sorare
×3Nicolas: together at Hanken School of Economics

About

Nicolas Julia persuaded the world's biggest football leagues to license their players to a blockchain game nobody had built yet. He co-founded Sorare in Paris in 2018 with Adrien Montfort, whom he had met at the blockchain company Stratumn, and grew it from about $50,000 of monthly sales in early 2020 to roughly $6.5 million a year later — a run that drew a $50 million Series A led by Benchmark and then a $680 million round led by SoftBank in 2021 that valued Sorare at $4.3 billion, the largest financing a French startup had ever raised. He signed official licences with LaLiga, Major League Baseball, the NBA and the Premier League, and brought in Lionel Messi and Serena Williams as backers. The collectibles market has since cooled sharply and he restructured the company in late 2025 to reach profitability, with cardholders still growing by a third to 378,000. Before Sorare he co-founded the Paris AI company La Javaness.

Beyond investing

Education
Read management at emlyon business school, with an exchange semester at the Hanken School of Economics in Helsinki.
More
Lionel Messi, Kylian Mbappé and Serena Williams backed the company; Xavier Niel put in its first €550,000 in 2019. Restructured Sorare in November 2025 as the collectibles market cooled, targeting profitability by the end of 2026; cardholders still grew 33% to 378,000.

Mentioned above: the emlyon business school mafia → · the Hanken School of Economics mafia →

From published sources — common ground for a warm intro.

Co-founder & CEO at Sorare

Intro paths

In turn, Nicolas can intro founders to Sorare's investors below.

Co-founders at Sorare

AM
Adrien MontfortCo-founder

Experience

  1. SorareCo-founder & CEOcurrent2018 — presentParis Area, France
  2. Self-employedBusiness Angel and Limited Partnercurrent2018 — presentParis, Île-de-France, France
  3. StratumnVP Operations2016 — 2018Région de Paris, France
  4. La JavanessCo-Founder2015 — 2016Région de Paris, France
  5. EUROGROUP CONSULTING FranceSenior Consultant2010 — 2014Paris et périphérie

Skills & more

Blockchain22Sports56Consumer Products40Gaming48Football9

Languages English · Spanish

From Nicolas's professional profile.

Podcasts & interviews

featuring Nicolas Julia

Nicolas Julia, Sorare Founder: From Serena, Pique & Messi to Making Every Fan an Owner

Business of Sport

Nicolas Julia (Sorare) — De 0 à Licorne : La plus grosse levée de fonds en France.

Dans la tête d'un CEO

Les challenges de SORARE (avec Nicolas Julia)

The Big Whale

SORARE : Debrief de l'interview de Nicolas Julia ( CEO ) chez SorareData +Giveaway

Deglingo MPG - SORARE

La plus grosse société NFT au monde ! Le CEO Nicolas Julia raconte l'histoire de Sorare !

Konbini

Frequently asked questions

Who is Nicolas Julia?
Nicolas Julia persuaded the world's biggest football leagues to license their players to a blockchain game nobody had built yet. He co-founded Sorare in Paris in 2018 with Adrien Montfort, whom he had met at the blockchain company Stratumn, and grew it from about $50,000 of monthly sales in early 2020 to roughly $6.5 million a year later — a run that drew a $50 million Series A led by Benchmark and then a $680 million round led by SoftBank in 2021 that valued Sorare at $4.3 billion, the largest financing a French startup had ever raised. He signed official licences with LaLiga, Major League Baseball, the NBA and the Premier League, and brought in Lionel Messi and Serena Williams as backers. The collectibles market has since cooled sharply and he restructured the company in late 2025 to reach profitability, with cardholders still growing by a third to 378,000. Before Sorare he co-founded the Paris AI company La Javaness.
Where does Nicolas Julia work?
Nicolas Julia is Co-founder & CEO of Sorare.
What companies did Nicolas Julia found?
Nicolas Julia founded Sorare.
Where did Nicolas Julia go to school?
Nicolas Julia studied at emlyon business school (Msc in Management); Hanken School of Economics (Exchange Semester, Economics); Saliège Campus (Classe préparatoire aux Grandes Ecoles, Voie économique).
What podcasts and interviews feature Nicolas Julia?
Tracked appearances include "Nicolas Julia, Sorare Founder: From Serena, Pique & Messi to Making Every Fan an Owner", "Nicolas Julia (Sorare) — De 0 à Licorne : La plus grosse levée de fonds en France.", "Les challenges de SORARE (avec Nicolas Julia)", and 2 more.

Founder mafias

Same school

Shared employers