Mari Luukkainen
InvestorPrincipal at Identity.vc
Helsinki, Finland
Writes $216K – $540K checks · typically $875K
About
Mari Luukkainen is a growth-first VC and AI-native builder who scaled companies to over €60M, focuses on early LGBTQ+ founding teams and runs Herizon creating tech jobs for underrepresented talent.
Contact· published on Mari's own website
Invests in
AI & Machine LearningClimate TechEnterprise SoftwareImpact & Social GoodSaaS
Experience
- AssociatifyBuildercurrent2026 — present
- edgelord.techBuildercurrent2025 — present
- CursorAmbassadorcurrent2025 — present
- yeetpost by HerizonBuildercurrent2025 — present
- HerizonFoundercurrent2022 — presentNew Nordics
- femcode collectiveFoundercurrent2025 — present
- shitpost senpaiBuildercurrent2025 — present
- ForumeraBuildercurrent2026 — present
- imperanonBuildercurrent2025 — present
- PitchkitBuildercurrent2025 — present
- identity.vc 🏳️🌈 Backing LGBTQ+ FoundersLimited Partnercurrent2025 — presentBerlin, Germany
- identity.vc 🏳️🌈 Backing LGBTQ+ FoundersPrincipal2024 — 2025Berlin, Germany
- Icebreaker.vcLimited Partnercurrent2024 — present
- Icebreaker.vcAdvisor2024 — 2025
- Icebreaker.vcPrincipal2022 — 2024
- Icebreaker.vcHead of Growth2020 — 2022Helsinki, Uusimaa, Finland
- Icebreaker.vcHead of Marketing2019 — 2020Helsinki, Uusimaa, Finland
- FreskaShareholdercurrent2019 — present
- FreskaHead of Growth2017 — 2018Helsinki Area, Finland
- Do Good Brew Co.Angel Investorcurrent2020 — present
- Mini-RetirementVibe Coder2025
- TrulyPartner2018 — 2024Helsinki Area, Finland
- KiuasCoach, Growth2019 — 2023
- FreelanceICO/STO Fundraising Advisor2017 — 2018
- Strand & LouGrowth Marketing Advisor2017
- PaxfulSEO, SEM and Analytics Advisor2016 — 2017Estonia
- Epic Foods CoAdvisor, Partner2016 — 2017Helsinki Area, Finland
- Broochy, Inc.CMO, Co-Founder2016
- FlocklerOnline Marketing2016
- KonseptoFreelance Online Marketing Consultant & Web Developer2015 — 2016Helsinki
- Kirkkaus AnalyticsOnline Marketing Consultant, Co-Founder2013 — 2015Helsinki
- W3 Group Finland OyFreelance Online Marketing Manager2012 — 2015
- VenuuHead of Marketing2014
- YousicianOnline Marketing2013
- SC5 Online LtdSEO & SEM2013
- Talentum MediaiPad Media Digital Producer2012 — 2013
- DealDashLead Front-End Developer2012
- Tulos Helsinki OySEO2011 — 2012Helsinki
- Webvalue OyWeb Designer2010 — 2011
- Raw InteractiveEntrepreneur2005 — 2010Helsinki
Skills & more
Blockchain18Google Analytics99WordPress66JavaScript17Drupal15HTML 522SaaS9Photoshop22PHP28ERP Software4Early-Stage Startups6Fundraising3
+12 more
Strategic Planning for GrowthProfitable GrowthDeal ScreeningNonprofit OrganizationsNon-Governmental Organizations (NGOs)Non-profit Fund DevelopmentCultural DiversityGovernment RelationsDeal ClosureDeal SourcingDeal StrategyPortfolio ManagementLanguages English · Finnish
- Google Advanced Display
- Google AdWords Advanced Search
- Google AdWords Advertising Fundamentals
- Google Analytics Individual Qualification (GAIQ)
From Mari's professional profile.
Colleagues at Identity.vc
Ilja Reiner
Managing Director at Identity.vc
Jaren Schippert
Associate at Identity.vc
Jochen Beutgen
Founding Partner at Identity.vc
Raymond Hannes
Venture Partner at Identity.vc
Sabine Schoorl
Venture Partner at Identity.vc
Sam Eshrati
Venture Partner at Identity.vc
Sylvia Stojilkovic
Venture Partner at Identity.vc
Til Klein
Founding Partner at Identity.vc
Frequently asked questions
- Who is Mari Luukkainen?
- Mari Luukkainen is a growth-first VC and AI-native builder who scaled companies to over €60M, focuses on early LGBTQ+ founding teams and runs Herizon creating tech jobs for underrepresented talent.
- Where does Mari Luukkainen work?
- Mari Luukkainen is Principal at Identity.vc.
- What does Mari Luukkainen invest in?
- Mari Luukkainen invests in AI & Machine Learning, Climate Tech, Enterprise Software, Impact & Social Good, SaaS.
- What check size does Mari Luukkainen write?
- Mari Luukkainen typically writes checks of $216K – $540K.
- Where did Mari Luukkainen go to school?
- Mari Luukkainen studied at Reforge (Advanced Growth Strategy); Reforge (Growth Series); Haaga-Helia University of Applied Sciences (Bachelor of Business Administration (BBA), Information Technology).
Same school
Also attended Haaga-Helia University of Applied Sciences11
Celine LippiManaging Partner at Luxury Tech FundEva ArhPartner at 3VCElizabeth CadavidImpact & ESG Manager at SatganaErika EnbergHead of People at Main Sequence VenturesNiklas GreenCommercial Director Nordics at InvesdorWalid El CheikhVenture Partner at BSV Ventures
+ 5 more
Also attended University of Helsinki44
Jyri EngeströmPartner at Lifeline VenturesMaija MuntilaTalent Lead at Lifeline VenturesRamin VatanparastAdvisor - Enterprise Technology at Augment VenturesAtte HonkasaloVice President, Data & Analytics at NGP CapitalPauliina MartikainenManaging Partner at Maki.vcHeikki HerlinMember of the Board at IPR.VC
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Also attended University of Jyväskylä8
Emmi KaipioDirector of Sprints at Emerald Technology Ventures AgJoonas PönniöCOO at IPR.VCSara KangaspeskaInvestment Director, Innovestor Life Science at Innovestor VenturesTimo SarkkiInvestment Director at Sentica Partners OySeppo SavolainenCo-Founder and Partner at Straightforward Capital Management OyMikko SilventolaVenture Partner at SuperAngel
+ 2 more
Shared employers
Also worked at Cursor17
Michael TruellCo-founder & CEO of CursorZach CarloAnalyst at Miami University Redhawk VenturesBen LangBuilder, former founder, and community guyAlex BangashManaging Director and General Partner at Transpose Platform ManagementAmina MoinuddinTalent Partner at Unanimous CapitalConnor OviattVenture Capital Investment Competition at 1809 Capital
+ 11 more
Also worked at Icebreaker.vc13
Linda HaapioCFO at Voima VenturesFrederike WolffInvestment Team at RedstoneLasse LehtinenGeneral Partner at IcebreakerAleksi PartanenGeneral Partner at IcebreakerRiku SeppäläGeneral Partner at IcebreakerJesse TinellPartner at Icebreaker
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