Fundraising Fox

Mari Luukkainen

Investor

Principal at Identity.vc

Helsinki, Finland

Writes $216K – $540K checks · typically $875K

About

Mari Luukkainen is a growth-first VC and AI-native builder who scaled companies to over €60M, focuses on early LGBTQ+ founding teams and runs Herizon creating tech jobs for underrepresented talent.

Invests in

AI & Machine LearningClimate TechEnterprise SoftwareImpact & Social GoodSaaS

Experience

  1. AssociatifyBuildercurrent2026 — present
  2. edgelord.techBuildercurrent2025 — present
  3. CursorAmbassadorcurrent2025 — present
  4. yeetpost by HerizonBuildercurrent2025 — present
  5. HerizonFoundercurrent2022 — presentNew Nordics
  6. femcode collectiveFoundercurrent2025 — present
  7. shitpost senpaiBuildercurrent2025 — present
  8. ForumeraBuildercurrent2026 — present
  9. imperanonBuildercurrent2025 — present
  10. PitchkitBuildercurrent2025 — present
  11. identity.vc 🏳️‍🌈 Backing LGBTQ+ FoundersLimited Partnercurrent2025 — presentBerlin, Germany
  12. identity.vc 🏳️‍🌈 Backing LGBTQ+ FoundersPrincipal2024 — 2025Berlin, Germany
  13. Icebreaker.vcLimited Partnercurrent2024 — present
  14. Icebreaker.vcAdvisor2024 — 2025
  15. Icebreaker.vcPrincipal2022 — 2024
  16. Icebreaker.vcHead of Growth2020 — 2022Helsinki, Uusimaa, Finland
  17. Icebreaker.vcHead of Marketing2019 — 2020Helsinki, Uusimaa, Finland
  18. FreskaShareholdercurrent2019 — present
  19. FreskaHead of Growth2017 — 2018Helsinki Area, Finland
  20. Do Good Brew Co.Angel Investorcurrent2020 — present

Education

  1. ReforgeAdvanced Growth Strategy2019
  2. ReforgeGrowth Series2017
  3. Haaga-Helia University of Applied SciencesBachelor of Business Administration (BBA), Information Technology2013 — 2018
  4. University of HelsinkiBasics, Communications2012
  5. University of JyväskyläBasics, Psychology2005

Skills & more

Blockchain18Google Analytics99WordPress66JavaScript17Drupal15HTML 522SaaS9Photoshop22PHP28ERP Software4Early-Stage Startups6Fundraising3
+12 moreStrategic Planning for GrowthProfitable GrowthDeal ScreeningNonprofit OrganizationsNon-Governmental Organizations (NGOs)Non-profit Fund DevelopmentCultural DiversityGovernment RelationsDeal ClosureDeal SourcingDeal StrategyPortfolio Management

Languages English · Finnish

  • Google Advanced Display
  • Google AdWords Advanced Search
  • Google AdWords Advertising Fundamentals
  • Google Analytics Individual Qualification (GAIQ)

From Mari's professional profile.

Same school

Shared employers

Colleagues at Identity.vc