Marcela Shine
InvestorInvestor at Climate & Capital Media
New York City
Writes $5K – $25K checks · typically $15K
About
Marcela Shine is a fractional COO and co-founder of Shine Enterprises Consulting, where she works with early and growth-stage companies to establish operating systems that improve revenue, margins, and execution speed. She has served in CEO and COO roles at multiple venture-backed SaaS and FinTech companies through Series B and beyond, with experience in P&L management, acquisitions, and cross-functional team building. She is also developing Ready, Plan, Grow!, an AI-powered platform designed to provide institutional-grade operational systems to small business owners.
Experience
- Shine Enterprises ConsultingCo-Foundercurrent2014 — present
- ZenBusinessSenior Director of Brand Marketing2022 — 2025
- ZenBusinessSenior Director of Marketing2022 — 2025
- UreekaHead of Strategic Programs and Growth (Acquired by ZenBusiness)2020 — 2022New York City Metropolitan Area
- UreekaHead of Business Development2020 — 2022
- Climate & Capital MediaAdvisor, Go-to-Market Strategy2019 — 2021Greater New York City Area
- oneQubeChief Operating Officer2017 — 2019Greater New York City Area
- Scientificly, Inc. (acquired by OneQube)Co-Founder & CEO2015 — 2017New York City
- PerformLine, Inc.Chief Operating Officer2011 — 2013Greater New York City Area
- PerformLine, Inc.Chief Operating Officer2011 — 2013
- Precision Prospects / Brightgeist MediaChief Operating Officer2006 — 2011Greater New York City Area
- Lipper HedgeWorldGeneral Manager // Head of Acquisitions and Alliances2004 — 2006Greater New York City Area
- Lipper, A Reuters CompanyGlobal Business Manager - Standard Product Solutions2001 — 2004
- Lipper, A Reuters CompanySenior Global Product Manager1994 — 2001
- Lipper AnalyticalGlobal Product Manager1998 — 2001New York, NY
Skills & more
Customer Onboarding1Strategic Programs1Customer Loyalty1Operational MarketingCustomer Lifecycle ManagementChange ManagementOperational StrategyMarketing OperationsMarketing Strategy DevelopmentBrand Ambassador ProgramsBuilding Community PartnershipsCross-Functional Relationship Building
+12 more
Streamlining Operational ProcessesOperational Process AnalysisOrganic Growth StrategiesRevenue GenerationBrand ManagementMarketing TransformationOperational StreamliningOperational PlanningPeople ManagementStrategic PlanningStrategyManagementLanguages English · Spanish
From Marcela's professional profile.
Frequently asked questions
- Who is Marcela Shine?
- Marcela Shine is a fractional COO and co-founder of Shine Enterprises Consulting, where she works with early and growth-stage companies to establish operating systems that improve revenue, margins, and execution speed. She has served in CEO and COO roles at multiple venture-backed SaaS and FinTech companies through Series B and beyond, with experience in P&L management, acquisitions, and cross-functional team building. She is also developing Ready, Plan, Grow!, an AI-powered platform designed to provide institutional-grade operational systems to small business owners.
- Where does Marcela Shine work?
- Marcela Shine is at Climate & Capital Media.
- What check size does Marcela Shine write?
- Marcela Shine typically writes checks of $5K – $25K.
- Where did Marcela Shine go to school?
- Marcela Shine studied at Seton Hall University (Bachelor's Degree, Business Management).
Same school
Shared employers
Also worked at ZenBusiness9
Matt StreisfeldGeneral Partner at Oak HC/FTChris ShonkPartner and Co-Founder at ATX Venture PartnersJeff WilliamsManaging Partner at Interlock PartnersSimon WuPartner at Cathay InnovationAlexandre LazarowManaging Partner at Fluent VenturesMikeVenture Advisor at Ranch Ventures
+ 3 more
