About
Lindsay Tjepkema is the Founder and CEO of Human Brands Win, where she advises founders on brand strategy, positioning, and thought leadership. She previously founded and led Casted, a B2B SaaS company that raised $13 million across three funding rounds, and served as Global VP of Brand & Content and Director of Marketing for North America at Emarsys prior to its acquisition by SAP. She hosts the podcast Actually, I Can, co-leads the executive community Women of Pavilion, and has a book, Human Brands Win, scheduled for publication in 2026.
Founder at Casted
Intro paths
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In turn, Lindsay can intro founders to Casted's investors below.
Experience
- Human Brands WinCEO & Foundercurrent2024 — presentGreater Boston
- Caspian StudiosStrategic Partnercurrent2025 — present
- Base HQAdvisorcurrent2024 — present
- Wednesday WomenExecutive Membercurrent2026 — present
- PavilionCo-Leader of Women of Pavilion & Executive Member2024 — 2026
- CastedCEO & Co-Founder2019 — 2024Indianapolis, Indiana
- EmarsysGlobal VP, Brand and Content and Director of Marketing, North America2016 — 2019Indianapolis, Indiana Area
- RelevancePrincipal Strategist & Director of Content2015 — 2016Indianapolis, Indiana, United States
- Blueprint MarketingBrand & Content Strategist2014 — 2015Chicago, Illinois, United States
- MaestroHead of Marketing2012 — 2014Chicago, Illinois, United States
- Charles River LaboratoriesHead of Marketing Communications2010 — 2012Chicago, IL
- HUMANeX VenturesMarketing & Branding2008 — 2010Chicago, Illinois, United States
- TRADING PARTNERSHead of Marketing, North America2007 — 2008Chicago, IL
- Southwest Michigan FirstAssociate Vice President & Director of Communication2006 — 2007Kalamazoo, Michigan, United States
- Southwest Michigan FirstDirector of Marketing and Creative2005 — 2006Kalamazoo, Michigan, United States
Skills & more
Strategic Media16Spokesperson14Public Affairs12Planning Advice4Programme Governance2Marketing Campaigns3Fiscal Management2Business-to-Business (B2B)3Leadership Development1External Relations1System Performance1Constructive Feedback2
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CommerceCoaching & MentoringJournalismExternal CommunicationsCrisis CommunicationsTechnology TrendsExecutive-level CommunicationWeb ContentPersuasionRelationship BuildingCollaborative Decision-makingInterpersonal Skills- Rise&Thrive Experience — WEthrive.live
- Emarsys Leadership Certification — Emarsys
- HubSpot Certification — HubSpot
- Inbound Certification — HubSpot
- Integrated Marketing Communications Graduate Certification — West Virginia University
From Lindsay's professional profile.
Frequently asked questions
- Who is Lindsay Tjepkema?
- Lindsay Tjepkema is the Founder and CEO of Human Brands Win, where she advises founders on brand strategy, positioning, and thought leadership. She previously founded and led Casted, a B2B SaaS company that raised $13 million across three funding rounds, and served as Global VP of Brand & Content and Director of Marketing for North America at Emarsys prior to its acquisition by SAP. She hosts the podcast Actually, I Can, co-leads the executive community Women of Pavilion, and has a book, Human Brands Win, scheduled for publication in 2026.
- Where does Lindsay Tjepkema work?
- Lindsay Tjepkema is Founder of Casted.
- What companies did Lindsay Tjepkema found?
- Lindsay Tjepkema founded Casted.
- Where did Lindsay Tjepkema go to school?
- Lindsay Tjepkema studied at West Virginia University (Master of Science (M.S.), Integrated Marketing Communications); Western Michigan University (Bachelor of Arts, Communication, Communications, Public Relations, Marketing).
Same school
Also attended West Virginia University30
Josephine LuschInvestment Associate at Burda Principal InvestmentsLaura VrcekInvestor at True VenturesMelissa BodensieckInvestor at True VenturesTim BaroneCo-Founder, Hunted Labs at Red Cell IncubationDan WeinbergPartner, DTC at MidnightChris BostickPartner at OCV Partners
+ 24 more
Also attended Western Michigan University27
George HoyemVenture Partner at Lavrock VenturesSerena YangSenior Analyst, Portfolio Operations at Northpond VenturesNakesha JasperExecutive Assistant at Permanent Capital VenturesJeff RinveltPartner at Renaissance Venture CapitalThien BuiManager, Venture Platform Services at Rev1 VenturesDeepak MenonAdvisor at Michigan Capital Network
+ 21 more
Shared employers
Also worked at Base HQ1
Also worked at Pavilion57
Travis BryantSales Leadership at Redpoint VenturesTony YangPortfolio Growth at Mucker CapitalMax AltschulerFounder & General Partner at GTMfundSophie BuonassisiSVP of Marketing at GTMfundCagdas YildizInvestment | Simya VC at 212Oliver ManojlovicVP Sales at Personio at PICUS CAPITAL
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