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Lindsay Tjepkema

Founder

Founder at Casted

Greater Boston

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254 people in our graph share verified history with Lindsay — schools, employers, funds. One of them is your warm intro.

David GoldenunlockedLindsay: together at Casted (2021–2024)
×4Lindsay: together at Pavilion
Lindsay: together at Basehq
×3Lindsay: together at West Virginia University

About

Lindsay Tjepkema is the Founder and CEO of Human Brands Win, where she advises founders on brand strategy, positioning, and thought leadership. She previously founded and led Casted, a B2B SaaS company that raised $13 million across three funding rounds, and served as Global VP of Brand & Content and Director of Marketing for North America at Emarsys prior to its acquisition by SAP. She hosts the podcast Actually, I Can, co-leads the executive community Women of Pavilion, and has a book, Human Brands Win, scheduled for publication in 2026.

Founder at Casted

Intro paths

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In turn, Lindsay can intro founders to Casted's investors below.

Casted's investors · 4

Elevate VenturesIndianapolis · $20K – $2M checksHigh AlphaIndianapolis · since 2019RevolutionWashington, D.C. · $100K – $1M checks · since 2024Tappan Hill VenturesAnn Arbor · $100K checks

Experience

  1. Human Brands WinCEO & Foundercurrent2024 — presentGreater Boston
  2. Caspian StudiosStrategic Partnercurrent2025 — present
  3. Base HQAdvisorcurrent2024 — present
  4. Wednesday WomenExecutive Membercurrent2026 — present
  5. PavilionCo-Leader of Women of Pavilion & Executive Member2024 — 2026
  6. CastedCEO & Co-Founder2019 — 2024Indianapolis, Indiana
  7. EmarsysGlobal VP, Brand and Content and Director of Marketing, North America2016 — 2019Indianapolis, Indiana Area
  8. RelevancePrincipal Strategist & Director of Content2015 — 2016Indianapolis, Indiana, United States
  9. Blueprint MarketingBrand & Content Strategist2014 — 2015Chicago, Illinois, United States
  10. MaestroHead of Marketing2012 — 2014Chicago, Illinois, United States
  11. Charles River LaboratoriesHead of Marketing Communications2010 — 2012Chicago, IL
  12. HUMANeX VenturesMarketing & Branding2008 — 2010Chicago, Illinois, United States
  13. TRADING PARTNERSHead of Marketing, North America2007 — 2008Chicago, IL
  14. Southwest Michigan FirstAssociate Vice President & Director of Communication2006 — 2007Kalamazoo, Michigan, United States
  15. Southwest Michigan FirstDirector of Marketing and Creative2005 — 2006Kalamazoo, Michigan, United States

Skills & more

Strategic Media16Spokesperson14Public Affairs12Planning Advice4Programme Governance2Marketing Campaigns3Fiscal Management2Business-to-Business (B2B)3Leadership Development1External Relations1System Performance1Constructive Feedback2
+12 moreCommerceCoaching & MentoringJournalismExternal CommunicationsCrisis CommunicationsTechnology TrendsExecutive-level CommunicationWeb ContentPersuasionRelationship BuildingCollaborative Decision-makingInterpersonal Skills
  • Rise&Thrive Experience — WEthrive.live
  • Emarsys Leadership Certification — Emarsys
  • HubSpot Certification — HubSpot
  • Inbound Certification — HubSpot
  • Integrated Marketing Communications Graduate Certification — West Virginia University

From Lindsay's professional profile.

Frequently asked questions

Who is Lindsay Tjepkema?
Lindsay Tjepkema is the Founder and CEO of Human Brands Win, where she advises founders on brand strategy, positioning, and thought leadership. She previously founded and led Casted, a B2B SaaS company that raised $13 million across three funding rounds, and served as Global VP of Brand & Content and Director of Marketing for North America at Emarsys prior to its acquisition by SAP. She hosts the podcast Actually, I Can, co-leads the executive community Women of Pavilion, and has a book, Human Brands Win, scheduled for publication in 2026.
Where does Lindsay Tjepkema work?
Lindsay Tjepkema is Founder of Casted.
What companies did Lindsay Tjepkema found?
Lindsay Tjepkema founded Casted.
Where did Lindsay Tjepkema go to school?
Lindsay Tjepkema studied at West Virginia University (Master of Science (M.S.), Integrated Marketing Communications); Western Michigan University (Bachelor of Arts, Communication, Communications, Public Relations, Marketing).

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