__Twitter.jpeg)
Li Jin
InvestorGeneral Partner at Variant Fund
United States
Writes $250K β $750K checks Β· typically $200K
About
Li Jin, who coined the Passion Economy, uniquely invests by reframing consumer internet toward niche, talent-aligned income and treating content creation as a core, not marketing, part of her practice.
Invests in
ConsumerCreator EconomyCrypto & Web3Developer ToolsFintechFuture of WorkMedia & EntertainmentSocial
Experience
- VariantCo-founder & General Partner2021 β 2024
- Atelier VenturesFounder & General Partner2020 β 2021
- SubstackBoard Observer2019 β 2020San Francisco Bay Area
- Andreessen HorowitzPartner, Consumer Investing2016 β 2020Menlo Park
- ImgurBoard Observer2016 β 2019San Francisco Bay Area
- shopkick (acquired by SK Planet, Oct. 2014)Product Manager2013 β 2016San Francisco Bay Area
- Capital OneCorporate Strategy Associate2012 β 2013New York, NY / McLean, VA
- Rent The RunwayCollege Marketing2012New York City Metropolitan Area
- The Blackstone GroupM&A2011New York, NY
- Pittsburgh Post-GazetteReporter2009Pittsburgh, Pennsylvania, United States
Education
- Harvard UniversityA.B., Statistics
- The Wharton SchoolMaster of Business Administration - MBA2016
Investments
Investor
DescriptPatreonStirSubstack
Per curated public sources.
Colleagues at Variant Fund
Adam Delehanty
Partner at Variant Fund
Alana Levin
Investment Partner at Variant Fund
Austin Adams
Advisor at Variant Fund
Caleb Shack
Investment Partner at Variant Fund
Caleb Shough
COO at Variant Fund
Chase Almen
CFO at Variant Fund
Cooper Turley
Venture Partner at Variant Fund
Daniel Barabander
Investment Partner & Chief Legal Officer at Variant Fund
Frequently asked questions
- Where does Li Jin work?
- Li Jin is General Partner at Variant Fund.
- What does Li Jin invest in?
- Li Jin invests in Consumer, Creator Economy, Crypto & Web3, Developer Tools, Fintech, Future of Work, Media & Entertainment, Social.
- What check size does Li Jin write?
- Li Jin typically writes checks of $250K β $750K.
Same school
Also attended Harvard University1,457
Alfred LinPartner at Sequoia CapitalChris DixonFounder & Managing Partner of a16z crypto at Andreessen HorowitzSarah TavelVenture Partner at BenchmarkDanny RimerPartner at Index VenturesLaela SturdyManaging Partner at CapitalGRyan IsonoDeal Partner at Felicis Ventures
+ 1,451 more
Also attended The Wharton School1,481
Fred WilsonCo-founder & Partner at Union Square VenturesSarah GuoFounder & General Partner of ConvictionJosh KopelmanFounder and Partner at First Round CapitalAydin SenkutFounder & Managing Partner at FelicisKatie RiesterPartner, Head of Investor Relations at Felicis VenturesTrevor OelschigInvestment Team at General Catalyst
.jpeg)
+ 1,475 more
Shared employers
Also worked at Substack7
Sriram KrishnanStartup builder and investorMichael FertikManaging Partner and Founder at Heroic VenturesKate DelhagenFounder, Oregon Sports Angels at The 98Ashwini NagappanResearch at Rock HealthKeriana KingHead of Ecosystem, Scalare Partners at Australian Technologies CompetitionPrantik MazumdarInvestor at Good Startup
+ 1 more
Also worked at Andreessen Horowitz231
Ben HorowitzCo-founder & General Partner at Andreessen HorowitzRon ConwayFounder of SV AngelChris DixonFounder & Managing Partner of a16z crypto at Andreessen HorowitzBalaji SrinivasanEngineer, founder, angel investor, author of The Network State, and founder of Network SchoolMartin CasadoGeneral Partner at Andreessen HorowitzKatherine BoyleGeneral Partner at Andreessen Horowitz (American Dynamism)
+ 225 more
Also worked at Imgur3
Also worked at Capital One158
Joey ShinInvestment Analyst at Pantera CapitalNigel MorrisCo-Founder and Managing Partner of QED InvestorsFrank RotmanCo-Founder and Partner Emeritus at QED InvestorsBill CilluffoPartner at QED InvestorsAustin HayInvestor at Khosla VenturesMike PackerPartner, Head of Growth at QED Investors
+ 152 more