Fundraising Fox

Li Jin

Investor

Founder at Atelier Ventures

United States

Writes $250K – $750K checks · typically $200K

Find your path to Li Jin

437 people in our graph share verified history with Li Jin — schools, employers, funds. One of them is your warm intro.

Iva MessyunlockedLi Jin: together at Andreessen Horowitz (2018–2020)
×9Li Jin: together at Andreessen Horowitz
Li Jin: together at Variant Fund
Li Jin: together at Capital One

About

Li Jin, who coined the Passion Economy, uniquely invests by reframing consumer internet toward niche, talent-aligned income and treating content creation as a core, not marketing, part of her practice.

Contact· published on Li's own website

Invests in

ConsumerCreator EconomyCrypto & Web3Developer ToolsFintechFuture of WorkMedia & EntertainmentSocial

Experience

  1. VariantCo-founder & General Partner2021 — 2024
  2. Atelier VenturesFounder & General Partner2020 — 2021
  3. SubstackBoard Observer2019 — 2020San Francisco Bay Area
  4. Andreessen HorowitzPartner, Consumer Investing2016 — 2020Menlo Park
  5. ImgurBoard Observer2016 — 2019San Francisco Bay Area
  6. shopkick (acquired by SK Planet, Oct. 2014)Product Manager2013 — 2016San Francisco Bay Area
  7. Capital OneCorporate Strategy Associate2012 — 2013New York, NY / McLean, VA
  8. Rent The RunwayCollege Marketing2012New York City Metropolitan Area
  9. The Blackstone GroupM&A2011New York, NY
  10. Pittsburgh Post-GazetteReporter2009Pittsburgh, Pennsylvania, United States

Investments

Investor

DescriptPatreonStirSubstack

Per curated public sources.

Frequently asked questions

Who is Li Jin?
Li Jin, who coined the Passion Economy, uniquely invests by reframing consumer internet toward niche, talent-aligned income and treating content creation as a core, not marketing, part of her practice.
Where does Li Jin work?
Li Jin is Founder at Atelier Ventures.
What does Li Jin invest in?
Li Jin invests in Consumer, Creator Economy, Crypto & Web3, Developer Tools, Fintech, Future of Work, Media & Entertainment, Social.
What check size does Li Jin write?
Li Jin typically writes checks of $250K – $750K.
What companies has Li Jin invested in?
Investments tracked here include Descript, Patreon, Stir, Substack.
Where did Li Jin go to school?
Li Jin studied at Harvard University (A.B., Statistics); The Wharton School (Master of Business Administration - MBA).

Same school

Shared employers