Find your path to Li Jin
437 people in our graph share verified history with Li Jin — schools, employers, funds. One of them is your warm intro.
Iva MessyunlockedLi Jin: together at Andreessen Horowitz (2018–2020)
×9Li Jin: together at Andreessen Horowitz
Li Jin: together at Variant Fund
Li Jin: together at Capital One
About
Li Jin, who coined the Passion Economy, uniquely invests by reframing consumer internet toward niche, talent-aligned income and treating content creation as a core, not marketing, part of her practice.
Contact· published on Li's own website
Invests in
ConsumerCreator EconomyCrypto & Web3Developer ToolsFintechFuture of WorkMedia & EntertainmentSocial
Experience
- VariantCo-founder & General Partner2021 — 2024
- Atelier VenturesFounder & General Partner2020 — 2021
- SubstackBoard Observer2019 — 2020San Francisco Bay Area
- Andreessen HorowitzPartner, Consumer Investing2016 — 2020Menlo Park
- ImgurBoard Observer2016 — 2019San Francisco Bay Area
- shopkick (acquired by SK Planet, Oct. 2014)Product Manager2013 — 2016San Francisco Bay Area
- Capital OneCorporate Strategy Associate2012 — 2013New York, NY / McLean, VA
- Rent The RunwayCollege Marketing2012New York City Metropolitan Area
- The Blackstone GroupM&A2011New York, NY
- Pittsburgh Post-GazetteReporter2009Pittsburgh, Pennsylvania, United States
Investments
Investor
DescriptPatreonStirSubstack
Per curated public sources.
Frequently asked questions
- Who is Li Jin?
- Li Jin, who coined the Passion Economy, uniquely invests by reframing consumer internet toward niche, talent-aligned income and treating content creation as a core, not marketing, part of her practice.
- Where does Li Jin work?
- Li Jin is Founder at Atelier Ventures.
- What does Li Jin invest in?
- Li Jin invests in Consumer, Creator Economy, Crypto & Web3, Developer Tools, Fintech, Future of Work, Media & Entertainment, Social.
- What check size does Li Jin write?
- Li Jin typically writes checks of $250K – $750K.
- What companies has Li Jin invested in?
- Investments tracked here include Descript, Patreon, Stir, Substack.
- Where did Li Jin go to school?
- Li Jin studied at Harvard University (A.B., Statistics); The Wharton School (Master of Business Administration - MBA).
Same school
Also attended Harvard University2,000
Ron ConwayFounder of SV AngelAlfred LinPartner at Sequoia CapitalChris DixonFounder & Managing Partner of a16z crypto at Andreessen HorowitzSarah TavelVenture Partner at BenchmarkDanny RimerPartner at Index VenturesLaela SturdyManaging Partner at CapitalG
+ 1,994 more
Also attended The Wharton School2,000
Fred WilsonCo-founder & Partner at Union Square VenturesSarah GuoFounder & General Partner of ConvictionJosh KopelmanFounder and Partner at First Round CapitalAydin SenkutFounder & Managing Partner at FelicisKunal BahlCo-founder of Snapdeal; co-founder of Titan CapitalJack AbrahamFounder, CEO & Managing Partner of Atomic
+ 1,994 more
Shared employers
Also worked at Substack17
Sriram KrishnanStartup builder and investorMichael FertikManaging Partner and Founder at Heroic VenturesKate DelhagenFounder, Oregon Sports Angels at The 98Ashwini NagappanResearch at Rock HealthKeriana KingHead of Ecosystem, Scalare Partners at Australian Technologies CompetitionLulu Cheng MeserveyInvestor at Lulu Cheng Meservey
+ 11 more
Also worked at Andreessen Horowitz265
Marc AndreessenCo-founder & General Partner at Andreessen HorowitzBen HorowitzCo-founder & General Partner at Andreessen HorowitzChris DixonFounder & Managing Partner of a16z crypto at Andreessen HorowitzBalaji SrinivasanAngel investor and founder of The Network SchoolMartin CasadoGeneral Partner at Andreessen HorowitzKatherine BoyleGeneral Partner at Andreessen Horowitz (American Dynamism)
+ 259 more
Also worked at Imgur6
Also worked at Capital One243
Joey ShinInvestment Analyst at Pantera CapitalNigel MorrisCo-Founder and Managing Partner of QED InvestorsFrank RotmanCo-Founder and Partner Emeritus at QED InvestorsBill CilluffoPartner at QED InvestorsJess OynickHead of Talent at Union Square Ventures (USV)Austin HayInvestor at Khosla Ventures
+ 237 more




































