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Larry Murff
Chief Financial Officer at Censia
Asheville, North Carolina, United States
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About
Larry Murff is Chief Financial Officer at Censia, an AI-powered talent intelligence company, where he is leading the shift from services-led revenue to a subscription model while developing go-to-market analytics and pricing strategy. Over more than 30 years, he has held finance and operations roles across nine VC- and PE-backed companies, supporting over $260M in equity raises, more than 10 acquisitions, and multiple exits and an IPO; prior work includes rebuilding forecasting and sales/marketing analytics at Onfido. He is a certified public accountant, a University of Alabama graduate, and is based in Asheville, North Carolina.
Frequently asked questions
- Who is Larry Murff?
- Larry Murff is Chief Financial Officer at Censia, an AI-powered talent intelligence company, where he is leading the shift from services-led revenue to a subscription model while developing go-to-market analytics and pricing strategy. Over more than 30 years, he has held finance and operations roles across nine VC- and PE-backed companies, supporting over $260M in equity raises, more than 10 acquisitions, and multiple exits and an IPO; prior work includes rebuilding forecasting and sales/marketing analytics at Onfido. He is a certified public accountant, a University of Alabama graduate, and is based in Asheville, North Carolina.
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