Fundraising Fox

Larry Murff

Chief Financial Officer at Censia

Asheville, North Carolina, United States

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257 people in our graph share verified history with Larry — schools, employers, funds. One of them is your warm intro.

Trevor KienzleunlockedLarry: together at GE Capital (2000–2001)
×3Larry: together at GE Capital
Larry: together at Entelo
Larry: together at Sprinklr

About

Larry Murff is Chief Financial Officer at Censia, an AI-powered talent intelligence company, where he is leading the shift from services-led revenue to a subscription model while developing go-to-market analytics and pricing strategy. Over more than 30 years, he has held finance and operations roles across nine VC- and PE-backed companies, supporting over $260M in equity raises, more than 10 acquisitions, and multiple exits and an IPO; prior work includes rebuilding forecasting and sales/marketing analytics at Onfido. He is a certified public accountant, a University of Alabama graduate, and is based in Asheville, North Carolina.

Chief Financial Officer at Censia

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Censia's investors · 5

CXO FundMerus CapitalMenlo Park · $200K – $2.5M checksNew Markets Venture PartnersFulton · $200K – $1.5M checksStreamlined VenturesPalo Alto · $100K – $1M checks · since 2021Workday VenturesSan Francisco · since 2024

Co-founders at Censia

JRJoanna Riley
Joanna RileyCo-Founder and CEO
TJTim Johnson
Tim JohnsonCo-Founder and Chief Operating Officer
BCBruce Cooper
Bruce CooperCo-Founder and Chief Engineering Officer

Experience

  1. CensiaChief Financial Officercurrent2024 — presentAsheville, NC
  2. SundaySkyCFO2024 — 2025Asheville, NC
  3. ABLELIFE, LLC/Biogone, Inc.Board Member2017 — 2024Atlanta, Georgia, United States
  4. ImpelChief Financial Officer2020 — 2023Greater Syracuse-Auburn Area
  5. EnteloCFO2019 — 2020New York City Metropolitan Area
  6. ConveyIQ - Acquired by EnteloCOO/CFO2018 — 2020Greater New York City Area
  7. Thrive Global, Onfido Ltd, ABLE LLC, Activision Blizzard Media, Mother.lyOperations and Financial Consultant2017 — 2018Rochester, New York Area
  8. QuantcastVice President Global Sales Operations2016 — 2017Greater New York City Area
  9. SprinklrVice President of Finance and Operations2015 — 2016New York City Metropolitan Area
  10. BazaarvoiceVice President of Global Operations/Intl. Controller2011 — 2015Austin, Texas Metropolitan Area
  11. Expediter Services, LLCCFO2008 — 2011
  12. Trust One BankChief Credit Officer/Senior Lending Officer2002 — 2007
  13. INSOUTH BankVice President2000 — 2002
  14. GE CapitalBusiness Development2000 — 2001

Skills & more

Board GovernanceM&A IntegrationValue CreationPrivate EquityBanking21Financial Analysis15Commercial Lending4Loans7Managerial Finance11Credit17Portfolio Management7Finance43
+12 moreBusiness DevelopmentForecastingBudgetsAccountingMergersMergers & AcquisitionsAnalyticsStart-upsTurnaround & RestructuringRevenue OperationsAI/ML Platform EconomicsCapital Raising & Investor Relations

Languages English

  • CPA — AICPA

From Larry's professional profile.

Frequently asked questions

Who is Larry Murff?
Larry Murff is Chief Financial Officer at Censia, an AI-powered talent intelligence company, where he is leading the shift from services-led revenue to a subscription model while developing go-to-market analytics and pricing strategy. Over more than 30 years, he has held finance and operations roles across nine VC- and PE-backed companies, supporting over $260M in equity raises, more than 10 acquisitions, and multiple exits and an IPO; prior work includes rebuilding forecasting and sales/marketing analytics at Onfido. He is a certified public accountant, a University of Alabama graduate, and is based in Asheville, North Carolina.
Where does Larry Murff work?
Larry Murff is Chief Financial Officer at Censia.
Where did Larry Murff go to school?
Larry Murff studied at The University of Alabama (Bachelor's degree, Accounting).

Same school

Also attended The University of Alabama119

Andy CloydVenture Partner, Rise of the Rest at RevolutionJim DouglassPartner at Fulcrum Equity PartnersBryan HuntInvestor at Relevance VenturesRobert SiglerSenior Advisory Board at IronGate Capital AdvisorsPaige RyanOperations Associate, Investor Relations at StripesSarah FordPartner and Chief Financial Officer at Eclipse Ventures

+ 113 more

Shared employers

Also worked at Censia10

Ghazi MasoodVenture Partner at Ansa CapitalSean DempseyGeneral Partner at Merus CapitalJeff MaVenture Advisor at Spider CapitalJoanna RileyCo-Founder and CEO at CensiaTim JohnsonCo-Founder and Chief Operating Officer at CensiaBruce CooperCo-Founder and Chief Engineering Officer at Censia

+ 4 more

Also worked at Entelo3

Yasmin ZarabiChief Operating Officer at Sierra VenturesSever TotiaPartner at 3TS Capital PartnersAmina MoinuddinTalent Partner at Unanimous Capital

Also worked at Sprinklr28

Neeraj AgrawalGeneral Partner at Battery VenturesCarey LaiCo-Founder & General Partner at Conductive VenturesJeffrey SternbergAdviser at First AnalysisArvind AyyalaPartner at Geodesic CapitalJoe SaijoFounding General Partner at Counterpart VenturesDaniel HeiseSenior Partner at DGF

+ 22 more

Also worked at Bazaarvoice39

Jennifer BersGo-to-market and Sales Expert at Notion CapitalLisa RobertsChief Product Officer at Mercury FundMike HerringInvestor at EPIC VENTURESAdam ZeplainCo-Founder & Managing Partner at mark vcTeresa ZimmermanVice President, Marketing at Mainsail PartnersPaul RogersCTO at Equipment Share at Next Coast Ventures

+ 33 more