About
Founder-turned-investor Jupe Arala is a decade-plus general partner focused on early-stage B2B SaaS across Finland, the Nordic-Baltic region and Silicon Valley, known for cross-border deals and trusted founder advice.
Invests in
AI & Machine LearningEnterprise SoftwareFintechMarketplacesSaaS
Experience
- Vendep CapitalGeneral Partnercurrent2017 β present
- Vendep Startup FundFounding Partner2013 β 2017
- Vendep OySenior Partner2010 β 2017
- Laakeri Media OyPartner2006 β 2010
- JHC Arena HoldingArena Consultant2002 β 2005
- Jalapeno Group Oy (Koulukaverit.com)Founder2002Helsinki
Education
- Helsinki School of Economics, MBAInternational MBA, General Management2005 β 2006
- Inholland University of Applied SciencesBBA, Marketing1994 β 1998
- MBS
Skills & more
Start-ups35Entrepreneurship24Venture Capital25New Business Development10International Business7Product Management13Business Strategy16Business Development6Strategic Partnerships9Digital Media4Product Marketing2Angel Investing5
+3 more
Mobile DevicesStrategySaaSFrom Jupe's professional profile.
Same school
Also attended Inholland University of Applied Sciences11
Richard PietersExecutive & Growth Leader at Joyance PartnersHeleen Dura β van OordAdvisor at PeakJoeri GIANOTTENVenture Partner at iGlobe PartnersMassimo PennisiPrincipal at GreycroftFrank LansinkSenior Partner at InkefDaan VerhorstInvestmentmanager IT NOM at NV NOM
+ 5 more
Colleagues at Vendep Capital
Artis Bisers
Investment Manager at Vendep Capital
Sakari Pihlava
General Partner at Vendep Capital
Sami Ahvenniemi
General Partner at Vendep Capital
Samuli Aheristo
Investment Associate at Vendep Capital
Tanja Alanen
CFO at Vendep Capital
Taru Wahlroos
Head of Platform & Marketing at Vendep Capital
Timo Felin
Principal at Vendep Capital












