About
Joanna Shu is the Founder and CEO of Cartwheel, a consumer health company developing home health products for families, with a natural lice treatment called Nit Happens scheduled for nationwide launch in 2026. She has over 16 years of experience in consumer products across beauty, health, and wellness, including product development, operations, and go-to-market execution. She previously founded and scaled a skincare brand distributed through retailers including Costco, Sam's Club, Rite Aid, and Amazon.
Co-Founder & CEO at Cartwheel
Intro paths
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In turn, Joanna can intro founders to Cartwheel's investors below.
Cartwheel's investors · 2
Experience
- CartwheelChief Executive Officercurrent2023 — presentBoston, Massachusetts, United States
- ScroobiousScroobious Innovation Council Membercurrent2025 — present
- Parenthood VenturesFounder Membercurrent2025 — present
- East Coast Retail ConsultantsConsultantcurrent2022 — presentBoston, Massachusetts, United States
- Refresh Skin TherapyFounder, CEO2012 — 2023Greater Boston Area
- Fidelity InvestmentsFixed Income Sales2007 — 2011Greater Boston Area
- Fidelity InvestmentsFI Trade Support Analyst2006 — 2007
- Evergreen InvestmentsTrade Support Analyst2004 — 2006
Skills & more
Consumer Packaged Goods (CPG)2Go-to-Market Strategy2DTC2Retail SalesCustomer Experience1monday.comInvestments8Entrepreneurship5Business Strategy4Fixed Income5Trading5Asset Management1
+12 more
Capital MarketsProduct ManagementProduct DevelopmentBrand Managementbusiness managementBrand DevelopmentBranding & IdentityMarketing StrategyBloombergAdobe PhotoshopAdobe IllustratorWooCommerceLanguages French · Hebrew · Spanish
- Amazon Video Ads Certification — Amazon
- Sponsored ads certification — Amazon
- Amazon Retail for Advertisers Certification — Amazon
- Project Management with Monday.com — LinkedIn
From Joanna's professional profile.
Frequently asked questions
- Who is Joanna Shu?
- Joanna Shu is the Founder and CEO of Cartwheel, a consumer health company developing home health products for families, with a natural lice treatment called Nit Happens scheduled for nationwide launch in 2026. She has over 16 years of experience in consumer products across beauty, health, and wellness, including product development, operations, and go-to-market execution. She previously founded and scaled a skincare brand distributed through retailers including Costco, Sam's Club, Rite Aid, and Amazon.
- Where does Joanna Shu work?
- Joanna Shu is Co-Founder & CEO of Cartwheel.
- What companies did Joanna Shu found?
- Joanna Shu founded Cartwheel.
- Where did Joanna Shu go to school?
- Joanna Shu studied at Questrom School of Business, Boston University (Master of Business Administration (M.B.A.), Finance and Financial Management Services); Boston University (Bachelor's Degree, International Relations and Affairs).
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