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About
Joanna Shu is the Founder and CEO of Cartwheel, a consumer health company developing home health products for families, with a natural lice treatment called Nit Happens scheduled for nationwide launch in 2026. She has over 16 years of experience in consumer products across beauty, health, and wellness, including product development, operations, and go-to-market execution. She previously founded and scaled a skincare brand distributed through retailers including Costco, Sam's Club, Rite Aid, and Amazon.
Co-Founder & CEO at Cartwheel
Intro paths
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Cartwheel's investors · 2
Frequently asked questions
- Who is Joanna Shu?
- Joanna Shu is the Founder and CEO of Cartwheel, a consumer health company developing home health products for families, with a natural lice treatment called Nit Happens scheduled for nationwide launch in 2026. She has over 16 years of experience in consumer products across beauty, health, and wellness, including product development, operations, and go-to-market execution. She previously founded and scaled a skincare brand distributed through retailers including Costco, Sam's Club, Rite Aid, and Amazon.
- Where does Joanna Shu work?
- Joanna Shu is Co-Founder & CEO of Cartwheel.
- What companies did Joanna Shu found?
- Joanna Shu founded Cartwheel.
Founder mafias
Boston University mafia259
Also came through, then founded or led a company.
Fidelity Investments mafia59
Also came through, then founded or led a company.
Questrom School of Business, Boston University mafia47
Also came through, then founded or led a company.
Scroobious mafia2
Also came through, then founded or led a company.
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