About
Jim Stroesser is CEO and co-founder of Cali Strong Inc., a direct-to-consumer sports brand he established in 2013 with majority owner Jennifer Echeverria in San Diego, California, where the company designs and produces apparel, footwear, equipment, and accessories sold through its website, flagship stores, and concept stores on military bases. He holds a BS from Nebraska and an MS from Arizona and previously held roles ranging from entry-level to CEO at sports brands including New Balance, LA Gear, Nike, Oakley, Ralph Lauren, Quiksilver, and Pony, and served as owner/partner and Senior VP of Sales at Converse. Cali Strong operates a give-back program that has donated over $200,000 in products to more than 100 charities and has launched the CS Foundation and a media division.
Founder at Cali Strong
Experience
- Cali Strong Inc.CEO/Co-Foundercurrent2013 — presentSan Diego, California, United States
- Voice Your Vibe#1 Best-Selling Author “Voice Your Vibe: The Power of Authentic Connection “2024 — 2025
- PONYCEO/President2006 — 2008San Diego, California, United States
- QuiksilverSVP/GM of Global Footwear2005 — 2006Huntington Beach, California, United States
- Ralph LaurenCEO/Owner Partner Symbol 18812003 — 2005Seattle, WA
- ConverseSVP of Sales/Owner Partner2001 — 2004North Andover, Massachusetts, United States
- OakleyNational Sales Director1999 — 2001Orange County, California, United States
- NikeGeneral Merchandise Manager Footwear1996 — 1999Beaverton, Oregon, United States
- L.A. GearNational Sales Director1989 — 1996Santa Monica, California, United States
- Maui Jim SunglassesIndependent Sales Representative1987 — 1988Los Angeles, California, United States
- Kaepa USAPromotional Representative/Sales Rep1986 — 1988Los Angeles, California, United States
- New BalanceTechnical Sales Representative1985 — 1986Dallas, Texas, United States
Skills & more
Brand Management99Merchandising99Marketing99Product Development45Advertising31Sales Operations36Apparel37Sales83Management46Leadership42Sales Management29Account Management6
+12 more
Strategic PlanningFootwearSellingTeam BuildingSourcingMarketing StrategyFashionRetailAction SportsCustomer ServiceTrend AnalysisTeam LeadershipFrom Jim's professional profile.
Frequently asked questions
- Who is Jim Stroesser?
- Jim Stroesser is CEO and co-founder of Cali Strong Inc., a direct-to-consumer sports brand he established in 2013 with majority owner Jennifer Echeverria in San Diego, California, where the company designs and produces apparel, footwear, equipment, and accessories sold through its website, flagship stores, and concept stores on military bases. He holds a BS from Nebraska and an MS from Arizona and previously held roles ranging from entry-level to CEO at sports brands including New Balance, LA Gear, Nike, Oakley, Ralph Lauren, Quiksilver, and Pony, and served as owner/partner and Senior VP of Sales at Converse. Cali Strong operates a give-back program that has donated over $200,000 in products to more than 100 charities and has launched the CS Foundation and a media division.
- Where does Jim Stroesser work?
- Jim Stroesser is Founder of Cali Strong.
- What companies did Jim Stroesser found?
- Jim Stroesser founded Cali Strong.
- Where did Jim Stroesser go to school?
- Jim Stroesser studied at University of Arizona (MS, Exercise Physiology, Athletic Administration); University of Nebraska-Lincoln (BS, Education).
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