Jeff Veen
InvestorDesign Partner and Head of Platform at True Ventures
London, United Kingdom
Writes $1M β $50M checks Β· typically $20M
About
Jeff Veen is a designer and investor whose career spans early web media, design consulting, and product leadership. He was part of the founding web team at Wired Magazine, helped launch HotWired and related sites, and authored two books on web design. He later co-founded the user experience consultancy Adaptive Path, led Measure Map (acquired by Google), and designed Google Analytics while leading UX for Google's apps. He co-founded and ran Typekit as CEO before it was acquired by Adobe, where he became VP of Design. He is currently a Design Partner and Head of Platform at True Ventures, and advises companies such as about.me, Medium, and WordPress.
Likely emailΒ· guessed from name + firm domain, not firm-published
- jβ’β’β’@trueventures.comreveal100% confident
Beyond investing
- Founded
- Co-founded Typekit and ran it as CEO. Was one of the founding partners of the user experience consultancy Adaptive Path. Was part of the founding web team at Wired Magazine, helping build HotWired, Web Monkey, and Wired News. Jeff Veen co-founded the user experience consulting firm Adaptive Path in 2001. Jeff Veen co-founded and served as CEO of Typekit in 2008.
- Awards
- Authored two books, 'HotWired Style' and 'The Art and Science of Web Design'.
- Hobbies
- Hosts a podcast called Presentable.
- Family
- Jeff Veen enjoys time with his partner and three children.
From Jeff's own website β common ground for a warm intro.
Experience
- True VenturesAdvisorcurrent2026 β present
- True VenturesDesign Partner2015 β 2026San Francisco Bay Area
- AdobeVice President, Products2011 β 2015San Francisco Bay Area
- Adaptive PathFounding Partner2001 β 2014San Francisco Bay Area
- TypekitFounder and CEO2008 β 2011The Mission
- Google, Inc.User Experience Director, Design Lead - Google Analytics2005 β 2008Mountain View, California, United States
- Measure MapFounder2004 β 2005
- Lycos, Inc.Director, User Experience1998 β 2000
- WIREDDirector of Interface Design1994 β 1998
- South Coast Community NewspapersManaging Editor1991 β 1994
Education
- Calvin University1986 β 1990
Skills & more
+6 more
Experience DesignUser ResearchUsability TestingE-commerceProduct ManagementDesign StrategyFrom Jeff's professional profile.
Investments
Investor
about.meMediumWordPress
Per the investor's own website.
Colleagues at True Ventures
Network4
Investors connected to Jeff in public investor directories β a warm-intro map.
Frequently asked questions
- Who is Jeff Veen?
- Jeff Veen is a designer and investor whose career spans early web media, design consulting, and product leadership. He was part of the founding web team at Wired Magazine, helped launch HotWired and related sites, and authored two books on web design. He later co-founded the user experience consultancy Adaptive Path, led Measure Map (acquired by Google), and designed Google Analytics while leading UX for Google's apps. He co-founded and ran Typekit as CEO before it was acquired by Adobe, where he became VP of Design. He is currently a Design Partner and Head of Platform at True Ventures, and advises companies such as about.me, Medium, and WordPress.
- Where does Jeff Veen work?
- Jeff Veen is Design Partner and Head of Platform at True Ventures.
- What check size does Jeff Veen write?
- Jeff Veen typically writes checks of $1M β $50M.
- What companies has Jeff Veen invested in?
- Investments tracked here include about.me, Medium, WordPress.
- Where did Jeff Veen go to school?
- Jeff Veen studied at Calvin University.
- What awards has Jeff Veen received?
- Authored two books, 'HotWired Style' and 'The Art and Science of Web Design'.
Same school
Also attended Calvin University7
+ 1 more
Shared employers
Also worked at True Ventures51
+ 45 more
Also worked at Adobe121
+ 115 more
Also worked at Google, Inc.1,595
+ 1,589 more
Also worked at Lycos, Inc.8
+ 2 more




































