Jacob Key
InvestorCo-Founder and General Partner at Luminar Ventures
Sweden
Writes $1M – $5M checks · typically $2.5M
Find your path to Jacob
181 people in our graph share verified history with Jacob — schools, employers, funds. One of them is your warm intro.
Teemu MattilaunlockedJacob: together at Photoncycle (2025–2026)
×5Jacob: together at Luminar Ventures
×4Jacob: together at Chalmers University of Technology
Jacob: together at Insurely
About
Jacob Key is a co-founder and general partner at Luminar Ventures. Before founding the firm he made nearly 20 early-stage angel investments (including Challengermode, Unacast, Audiodo, Blykalla and FirstVet) with exits in Sportamore, Vera&John and Vetzoo. He previously led global business development at Warner Music and founded the mobile technology companies Mediatude and Globalmouth, and holds a Master in Industrial Engineering and Management from Chalmers University of Technology.
Contact· published on Jacob's own website
Experience
- Luminar VenturesFounding and General Partnercurrent2017 — presentGreater Stockholm Metropolitan Area
- RedpineBoard Observercurrent2026 — presentStockholm, Stockholm County, Sweden
- Opper AIBoard Membercurrent2024 — presentStockholm
- Ivy InteractiveInvestor and Board Membercurrent2025 — present
- MotoricaBoard Observercurrent2025 — present
- PhotoncycleAdvisor and investorcurrent2025 — present
- RUNBoard Membercurrent2023 — presentStockholm, Stockholm County, Sweden
- InsurelyBoard Membercurrent2021 — present
- GreenelyMember Board Of Directors2019 — 2026Greater Stockholm Metropolitan Area
- Rocky Road IncBoard Member2023 — 2026Reykjavik, Capital Region, Iceland
- TrailBoard Member2018 — 2026Greater Stockholm Metropolitan Area
- HiberMember Board Of Directors2019 — 2025Greater Gothenburg Metropolitan Area
- MuninnBoard Member2022 — 2024Copenhagen, Capital Region of Denmark, Denmark
- Starmony ABBoard Member and Investor2020 — 2024Stockholm County, Sweden
- Hackyourcloset.comBoard Member and Investor2020 — 2022Stockholm, Stockholm County, Sweden
- InsurelloBoard Member2018 — 2022Greater Stockholm Metropolitan Area
- NewGlueBoard member and Investor2020 — 2022
- &franklyBoard Member2018 — 2021Greater Stockholm Metropolitan Area
- ChallengerModeMember of the Board, Investor and Head of Strategic Partnerships2015 — 2018Greater Stockholm Metropolitan Area
- Pacemaker®Board Member, Investor and Head of Strategic Partnerships2015 — 2018Greater Stockholm Metropolitan Area
- MIND Music LabsMember of the Board of Directors, and Business Advisor2016 — 2018Stockholm County, Sweden
- Jkey Strategy Consulting and InvestmentOwner and Managing Partner2015 — 2018Greater Stockholm Metropolitan Area
- OddsiumMember of the Board, Investor, Strategic Advicer2014 — 2016Greater Stockholm Metropolitan Area
- VideofyInvestor, Director Strategic Partnerships and Music Advisor2015 — 2016Greater Stockholm Metropolitan Area
- Warner Music GroupVP, Digital Strategy and Business Development Europe2012 — 2015Greater Stockholm Metropolitan Area
- Warner Music GroupDirector Commercial Strategy and Business Development Nordics2010 — 2011Greater Stockholm Metropolitan Area
- Warner Music GroupDirector Business Development2006 — 2010
- GlobalmouthCEO2003 — 2006
- GlobalmouthFounder2003 — 2005
- MediatudeFounder and Director Business Development2001 — 2003Stockholm and London
- Real Venture GroupVenture Manager1999 — 2000
Skills & more
Board Level1Mobile Marketing23Mobile Devices26Entrepreneurship10Business Development20Venture Capital8Digital Strategy33Strategic Partnerships11Start-ups14Digital Marketing12Digital Media3Online Advertising5
+8 more
E-commerceBusiness StrategyProduct ManagementMarketing StrategyOnline MarketingNew Business DevelopmentManagementStrategyFrom Jacob's professional profile.
Investments
Sources: the firm's website · curated public sources.
Colleagues at Luminar Ventures
Network1
Investors connected to Jacob in public investor directories — a warm-intro map.
Frequently asked questions
- Who is Jacob Key?
- Jacob Key is a co-founder and general partner at Luminar Ventures. Before founding the firm he made nearly 20 early-stage angel investments (including Challengermode, Unacast, Audiodo, Blykalla and FirstVet) with exits in Sportamore, Vera&John and Vetzoo. He previously led global business development at Warner Music and founded the mobile technology companies Mediatude and Globalmouth, and holds a Master in Industrial Engineering and Management from Chalmers University of Technology.
- Where does Jacob Key work?
- Jacob Key is Co-Founder and General Partner at Luminar Ventures.
- What check size does Jacob Key write?
- Jacob Key typically writes checks of $1M – $5M.
- What companies has Jacob Key invested in?
- Investments tracked here include Audiodo, Berget AI, Blykalla, Challengermode, FirstVet, Greenely, Hiber, Insurello, Insurely, Ivy Interactive, MIND Music Labs, Muninn, and 6 more.
- Where did Jacob Key go to school?
- Jacob Key studied at Chalmers University of Technology (Master, Industrial Engineering and Management).
Same school
Also attended Chalmers University of Technology123
Ernest GassóDirector at Inveready Technology Investment GroupAlexander Fred-OjalaInvestor at EQT VenturesAlex MercandettiInvestment Manager - Energy at Emerald Technology Ventures AgJakob PalmstiernaPresident at GSRTobias ElmquistInvestor at IndustrifondenEmma HanaeusInvestor at Almi Invest
+ 117 more
