About
Illi Edry is a business and marketing strategist with experience across venture capital, corporate leadership, and startup advisory roles. He previously served as a partner at JVP VC with investment committee responsibilities and board positions at portfolio companies, and held senior positions at Microsoft and Deutsche Telekom. He founded Exitory in 2012, a business growth and storytelling agency for technology startups that has supported clients in raising hundreds of millions in funding and achieving multiple acquisitions.
Experience
- ProteimaxChief Business & Marketing Officer, Advisory Boardcurrent2025 — presentIsrael
- ExitoryCEO & Story Strategistcurrent2012 — presentTel Aviv, Israel
- Vetted Pet HealthBoard Membercurrent2022 — presentUnited States
- DotsAdvisory Boardcurrent2025 — present
- GenrateBoard Membercurrent2025 — presentTel Aviv District, Israel
- Bright Way Vision Ltd.Strategic Advisory, CMO2020 — 2023Merged into Koito Manufacturing Co. Japan
- TexelAdvisory Board Memebr, CMO2021 — 2022Acquired by DAZN.com UK
- MicrosoftNew Product/Business Unit Innovation2017 — 2018
- Deutsche TelekomVice President Consumer Cloud2011 — 2012Germany
- LIBOXPresident & CEO2011Acquired by Viber.com
- MicrosoftEvangelist - new business development2010 — 2011ILDC Israel
- JVP, Jerusalem Venture PartnersVC Partner2006 — 2009Jerusalem
- AnyClip (previousley PopTok)CEO & Co-founder2007 — 2008Jerusalem / New York
- keshet tvHead of Interactive & Business Development2000 — 2005
- Keshet InternationalVice President, International Content Sales2000 — 2005Global / International
Skills & more
Languages English · Hebrew · Spanish
From Illi's professional profile.
Colleagues at Nielsen Innovate
Adi Regev
Sales Director at Unilever Israel at Nielsen Innovate
Arie Shen
Strategic Business Advisor at Nielsen Innovate
Aviv Hod
Media & XR expert at Nielsen Innovate
Baljit Singh
SVP, Global Head of Corporate Development, Nielsen at Nielsen Innovate
Bharat Sajnani
VP Investments and Portfolio Development at Nielsen Innovate
Dani Sherf
Business Mentor at IDCBeyond at Nielsen Innovate
David Toothaker
Founder & CEO of Full Sail Ventures LLC at Nielsen Innovate
Dov Yarkoni
Managing Director at Nielsen Innovate
Frequently asked questions
- Who is Illi Edry?
- Illi Edry is a business and marketing strategist with experience across venture capital, corporate leadership, and startup advisory roles. He previously served as a partner at JVP VC with investment committee responsibilities and board positions at portfolio companies, and held senior positions at Microsoft and Deutsche Telekom. He founded Exitory in 2012, a business growth and storytelling agency for technology startups that has supported clients in raising hundreds of millions in funding and achieving multiple acquisitions.
- Where does Illi Edry work?
- Illi Edry is EXITORY – CEO & Story Strategiest at Nielsen Innovate.
- Where did Illi Edry go to school?
- Illi Edry studied at Middlesex University London (MA, Marketing Managment); SouthEastern University London. (BA, International Business).
Founder mafias
Nielsen Innovate mafia3
Also came through, then founded or led a company.
Shared employers
Also worked at Texel1
Also worked at Microsoft1,188
Reid HoffmanCo-founder of LinkedIn; Partner at GreylockGarry TanPresident & CEO of Y CombinatorNat FriedmanCo-lead of Meta Superintelligence Labs; co-founder of NFDGKai-Fu LeeChairman of Sinovation Ventures and CEO of 01.AIBill GatesCo-founder of Microsoft; Chair of the Gates FoundationMike KriegerCo-founder of Instagram; Chief Product Officer at Anthropic
+ 1,182 more
Also worked at Deutsche Telekom30
Jonas VetterleInvestor at Moonfire VenturesMarie-Christine LevetFounding Partner at EducapitalFrederik von BosselPartner at CapnamicChristina CacioppoCo-Founder, Vanta at SurgeNelly MarkovaPartner - Molten East at Molten VenturesMichael SailerPartner and CFO at Munich Venture Partners
+ 24 more
Also worked at JVP, Jerusalem Venture Partners42
Lisa CohenInvestment Director at Intel CapitalLaurel BowdenPartner at 83NorthGlen SchwaberInvestor at Israel Cleantech VenturesElie WurtmanCo-Founder & Managing Partner at PICO Venture PartnersTamar NavehHead of Investor Relations at Qumra CapitalErel MargalitFounder & Executive Chairman at Jerusalem Venture Partners (JVP)
+ 36 more