About
Illi Edry is a business and marketing strategist with experience across venture capital, corporate leadership, and startup advisory roles. He previously served as a partner at JVP VC with investment committee responsibilities and board positions at portfolio companies, and held senior positions at Microsoft and Deutsche Telekom. He founded Exitory in 2012, a business growth and storytelling agency for technology startups that has supported clients in raising hundreds of millions in funding and achieving multiple acquisitions.
Experience
- ProteimaxChief Business & Marketing Officer, Advisory Boardcurrent2025 — presentIsrael
- ExitoryCEO & Story Strategistcurrent2012 — presentTel Aviv, Israel
- Vetted Pet HealthBoard Membercurrent2022 — presentUnited States
- DotsAdvisory Boardcurrent2025 — present
- GenrateBoard Membercurrent2025 — presentTel Aviv District, Israel
- Bright Way Vision Ltd.Strategic Advisory, CMO2020 — 2023Merged into Koito Manufacturing Co. Japan
- TexelAdvisory Board Memebr, CMO2021 — 2022Acquired by DAZN.com UK
- MicrosoftNew Product/Business Unit Innovation2017 — 2018
- Deutsche TelekomVice President Consumer Cloud2011 — 2012Germany
- LIBOXPresident & CEO2011Acquired by Viber.com
- MicrosoftEvangelist - new business development2010 — 2011ILDC Israel
- JVP, Jerusalem Venture PartnersVC Partner2006 — 2009Jerusalem
- AnyClip (previousley PopTok)CEO & Co-founder2007 — 2008Jerusalem / New York
- keshet tvHead of Interactive & Business Development2000 — 2005
- Keshet InternationalVice President, International Content Sales2000 — 2005Global / International
Education
- Middlesex University LondonMA, Marketing Managment1997 — 1998
- SouthEastern University London.BA, International Business1995 — 1998
Skills & more
Languages English · Hebrew · Spanish
From Illi's professional profile.
Shared employers
Also worked at Texel2
Also worked at Microsoft626
Reid HoffmanCo-founder of LinkedIn; Partner at GreylockGarry TanPresident & CEO of Y CombinatorJavier SolteroSenior Venture Partner at Felicis VenturesViviana FagaGeneral Partner at Felicis VenturesQuentin ClarkInvestment Team at General CatalystViswa SankaranarayananVenture Partner at Monta Vista Capital
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+ 620 more
Also worked at Deutsche Telekom20
Jonas VetterleInvestor at Moonfire VenturesMarie-Christine LevetFounding Partner at EducapitalChristina CacioppoCo-Founder, Vanta at SurgeKasper SageManaging Partner at BMW i VenturesSilviu ApostuPrincipal at Matterwave VenturesKarine PetersVice President at T.Capital
+ 14 more
Also worked at JVP, Jerusalem Venture Partners45
Lisa CohenInvestment Director at Intel CapitalLaurel BowdenPartner at 83NorthGlen SchwaberInvestor at Israel Cleantech VenturesElie WurtmanCo-Founder & Managing Partner at PICO Venture PartnersTamar NavehHead of Investor Relations at Qumra CapitalErel MargalitFounder & Executive Chairman at Jerusalem Venture Partners (JVP)
+ 39 more
Colleagues at Nielsen Innovate
Adi Regev
Sales Director at Unilever Israel at Nielsen Innovate
Arie Shen
Strategic Business Advisor at Nielsen Innovate
Aviv Hod
Media & XR expert at Nielsen Innovate
Baljit Singh
SVP, Global Head of Corporate Development, Nielsen at Nielsen Innovate
Bharat Sajnani
VP Investments and Portfolio Development at Nielsen Innovate
Dani Sherf
Business Mentor at IDCBeyond at Nielsen Innovate
David Toothaker
Founder & CEO of Full Sail Ventures LLC at Nielsen Innovate
Dov Yarkoni
Managing Director at Nielsen Innovate