About
Freddie Luchterhand serves as Specialist Advisor for Brand Impact at Openspace Capital, a multi-stage asset manager, where he works with over 55 portfolio companies on strategic narrative alignment. He advises consumer packaged goods companies and is involved with brandabout.co and sniffsniffie.com. Luchterhand focuses on tech and consumer brands in Southeast Asia across seed, Series A/B, and growth stage investments.
Experience
- Openspace CapitalSpecialist Advisor, Brand Impactcurrent2024 β presentSingapore
- Openspace CapitalVice President, Brand Impact2021 β 2024Singapore
- LandorStrategy Director, SEA2019 β 2021Singapore
- LandorActing Strategy Director2018 β 2019Singapore
- LandorSenior Strategist2017 β 2018Singapore
- FlamingoProject Director, Strategy2016 β 2017Singapore
- FlamingoSenior Executive, Strategy2015 β 2016Singapore
- FlamingoExecutive, Strategy2015London Area, United Kingdom
- Omnicom GroupDAS Accelerate Management Trainee2013 β 2015London
- Siegel+GaleDAS Accelerate Management Trainee2014London Area, United Kingdom
- Cedar CommunicationsDAS Accelerate Management Trainee2014London
- FlamingoDAS Accelerate Management Trainee2014London
- Portland CommunicationsDAS Accelerate Management Trainee2013 β 2014London Area, United Kingdom
- FleishmanHillardDAS Accelerate Management Trainee2013London Area, United Kingdom
- University of St AndrewsStudent, Management and Modern History (M.A. Hons)2009 β 2013
- InterbrandBrand Strategy Intern2013London Area, United Kingdom
- InterbrandBrand Strategy Intern2012London Area, United Kingdom
- wpd offshore solutions GmbHMarketing Intern2011Bremen, Germany
- Kompass Corporate FinanceIntern, Analyst2010
- Beattie McGuinness BungayAccount Management Intern2010
Education
- University of St AndrewsBusiness Management and Modern History, MA Hons2009 β 2013
- Charterhouse School2003 β 2008
- King's House
Skills & more
Copywriting4Strategy10Social Media10Blogging1Market Research7Integrated Marketing1English1Brand Development StrategyCorporate CommunicationsCorporate BrandingPress ReleasesPublic Affairs
+11 more
MarketingResearchAnalysisMedia AuditingDrawingProposal WritingFrenchGermanNew Business DevelopmentContent StrategyDigital Marketing- Strategic Thinking β Lynda.com
From Freddie's professional profile.
Same school
Also attended University of St Andrews66
Madison LenormandInvestor at DaphniOliver MarquesPartner, Capital Formation at March Capital PartnersAndreas WeiskamPartner and Co-Founder of Sapphire Ventures, focused on European investmentsMarshall PorterGeneral Partner at AlleyCorpNate WangVP of Investments at Plum Alley InvestmentsNic CarterInvestor in anti-authoritarian technology; general partner at Castle Island Ventures
+ 60 more
Shared employers
Also worked at Landor1
Also worked at Omnicom Group5
Also worked at University of St Andrews7
Louis FearnPrincipal at InMotion VenturesJason GoreyInvestor at North Atlantic CapitalCraig RitchieAlzheimer's Moonshot Impact Board at StartUp HealthEmily JonesAssociate at Yara Growth VenturesDuncan BrowneHead of Investor Relations at KartesiaAnastasiya BelyaevaVenture Scout at Fabric Ventures
+ 1 more
Also worked at Interbrand1
Colleagues at Openspace Ventures
Aditya Jha
Specialist Advisor, Tech & Product at Openspace Ventures
Alessia Soh
Head of Investor Relations at Openspace Ventures
Alexa Tan
Associate, ESG & Impact at Openspace Ventures
Amy Zhao
Specialist Advisor, Web3 at Openspace Ventures
Anand Krishnan
Senior Advisor, Malaysia at Openspace Ventures
Anek Kusuwan
Investor at Openspace Ventures
Anek Kusuwan (Art)
Investor at Openspace Ventures
Ayu Tanoesoedibjo
Executive Director at Openspace Ventures





.jpeg)


















