Faris Ayoub
InvestorPartner, Helios Sports and Entertainment Group at Helios Digital Ventures · Partner at Helios Investment Partners
United Kingdom
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About
Faris Ayoub is a Partner in the Helios Sports & Entertainment Strategy Group (HSEG), focusing on private equity investing in Africa's sports and entertainment sectors. He previously spent 15 years in Hong Kong where he founded a consumer-focused private equity firm, and earlier worked at JP Morgan for a decade in Leveraged Finance in London and later Principal Investments in Hong Kong, with an interim stint at Helios Investment Partners' maiden fund. He holds an MA in Economics and Politics from the University of Edinburgh and an MSc in International History from the London School of Economics.
Invests in
ConsumerMedia & EntertainmentSports Tech
Experience
- Helios Investment PartnersPartnercurrent2023 — present
- Cassia Investments LimitedManaging Partner2012 — 2025
- J.P. MorganPrincipal Investments2008 — 2012
- Helios Investment PartnersPrivate Equity (Africa)2007 — 2008
- J.P. MorganLeveraged Finance2003 — 2006
- J.P. MorganEquity Sales2001 — 2003
Colleagues at Helios Digital Ventures
Frequently asked questions
- Who is Faris Ayoub?
- Faris Ayoub is a Partner in the Helios Sports & Entertainment Strategy Group (HSEG), focusing on private equity investing in Africa's sports and entertainment sectors. He previously spent 15 years in Hong Kong where he founded a consumer-focused private equity firm, and earlier worked at JP Morgan for a decade in Leveraged Finance in London and later Principal Investments in Hong Kong, with an interim stint at Helios Investment Partners' maiden fund. He holds an MA in Economics and Politics from the University of Edinburgh and an MSc in International History from the London School of Economics.
- Where does Faris Ayoub work?
- Faris Ayoub is Partner, Helios Sports and Entertainment Group at Helios Digital Ventures.
- What does Faris Ayoub invest in?
- Faris Ayoub invests in Consumer, Media & Entertainment, Sports Tech.
- Where did Faris Ayoub go to school?
- Faris Ayoub studied at The London School of Economics and Political Science (LSE) (MSc, International History: Empires); The University of Edinburgh (MA (Hons), Economics & Politics); UWC Atlantic College (IB).
Same school
Also attended The London School of Economics and Political Science (LSE)1,637
+ 1,631 more
Also attended The University of Edinburgh403
+ 397 more
Also attended UWC Atlantic College19
+ 13 more
Shared employers
Also worked at Cassia Investments Limited2
Also worked at J.P. Morgan1,379
+ 1,373 more
Also worked at Helios Investment Partners35
+ 29 more






































