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Faris Ayoub

Investor

Partner, Helios Sports and Entertainment Group at Helios Digital Ventures

United Kingdom

About

Faris Ayoub is a Partner in the Helios Sports & Entertainment Strategy Group (HSEG), focusing on private equity investing in Africa's sports and entertainment sectors. He previously spent 15 years in Hong Kong where he founded a consumer-focused private equity firm, and earlier worked at JP Morgan for a decade in Leveraged Finance in London and later Principal Investments in Hong Kong, with an interim stint at Helios Investment Partners' maiden fund. He holds an MA in Economics and Politics from the University of Edinburgh and an MSc in International History from the London School of Economics.

LinkedIn ↗

Invests in

ConsumerMedia & EntertainmentSports Tech

Experience

  1. Helios Investment PartnersPartnercurrent2023 — present
  2. Cassia Investments LimitedManaging Partner2012 — 2025
  3. J.P. MorganPrincipal Investments2008 — 2012
  4. Helios Investment PartnersPrivate Equity (Africa)2007 — 2008
  5. J.P. MorganLeveraged Finance2003 — 2006
  6. J.P. MorganEquity Sales2001 — 2003

Education

  1. The London School of Economics and Political Science (LSE)MSc, International History: Empires
  2. The University of EdinburghMA (Hons), Economics & Politics1997 — 2001
  3. UWC Atlantic CollegeIB1995 — 1997

Same school

Also attended The London School of Economics and Political Science (LSE)798

Lee FixelFounder of AdditionPat GradyPartner at Sequoia CapitalCyriac ParisotInvestor at Index VenturesSofia DolfeInvestor at Index VenturesJonas VetterleInvestor at Moonfire VenturesLavinia FerriAssociate at P101 Ventures

+ 792 more

Also attended The University of Edinburgh143

Sofia DolfeInvestor at Index VenturesFreya Svedberg-KeatingInvestor at MedicxiKevin JohnsonInvestor at MedicxiPatrick NorrisGeneral Partner at Notion CapitalEmily PawlakVice President at Volition CapitalTom FergusonFounder and Managing Partner at BURNT ISLAND VENTURES

+ 137 more

Also attended UWC Atlantic College12

Noah FreyFinance Analyst at Emerald Technology Ventures AgMathias FrederiksenPrincipal at Novartis Venture FundHaakon OverliGeneral Partner at Dawn Capital LLPTomás Álvarez BelónInvestor at Innovation EndeavorsMatthias SchanzeGeneral Partner at Rethink VenturesJimmy DietzPartner at V3 Ventures

+ 6 more

Shared employers

Also worked at Helios Investment Partners21

Tope LawaniManaging Partner, Member of Executive and Investment Committee at Helios Digital VenturesBabatunde SoyoyeManaging Partner, Member of Executive and Investment Committee at Helios Digital VenturesLuciana GerminarioPartner, Chief Operating Officer, Member of Executive Committee at Helios Digital VenturesMark HartmannInvestment Advisor, Member of Investment Committee at Helios Digital VenturesVitali HarwardtPartner & Chief Financial Officer at Helios Digital VenturesPaul CunninghamPartner, Investment & Fund Structuring at Helios Digital Ventures

+ 15 more

Also worked at J.P. Morgan689

Rishi ModiInvestor at GV (Google Ventures)Akshat GoenkaInvestor at Moonfire VenturesNaseem MoumeneVice President at NorthzoneFranklin BiGeneral Partner at Pantera CapitalMegan LightcapPartner, Creator Fund at Slow VenturesNatalie SchmitkeManaging Director Capital Networks at Burda Principal Investments

+ 683 more

Colleagues at Helios Digital Ventures

Ali-Abbas Punjani
Senior Vice President, PE Team at Helios Digital Ventures
Babatunde Soyoye
Managing Partner, Member of Executive and Investment Committee at Helios Digital Ventures
Christopher North
Partner, Co-Head of Climate Investments at Helios Digital Ventures
Claire Norton
Head of Client Servicing at Helios Digital Ventures
Dennis Aluanga
Partner, Portfolio Operations Group at Helios Digital Ventures
Dominic Leong
Vice President, PE Team at Helios Digital Ventures
Fope Adelowo
Principal, PE Team and Co-Head of Helios Digital Ventures at Helios Digital Ventures
Guy Willner
Managing Director Digital Infrastructure, PE Team at Helios Digital Ventures