What does Faris Ayoub invest in?

Faris Ayoub invests in Consumer, Media & Entertainment, Sports Tech.

Where did Faris Ayoub go to school?

Faris Ayoub studied at The London School of Economics and Political Science (LSE) (MSc, International History: Empires); The University of Edinburgh (MA (Hons), Economics & Politics); UWC Atlantic College (IB).

Faris Ayoub

Investor

Partner, Helios Sports and Entertainment Group at Helios Digital Ventures

United Kingdom

About

Faris Ayoub is a Partner in the Helios Sports & Entertainment Strategy Group (HSEG), focusing on private equity investing in Africa's sports and entertainment sectors. He previously spent 15 years in Hong Kong where he founded a consumer-focused private equity firm, and earlier worked at JP Morgan for a decade in Leveraged Finance in London and later Principal Investments in Hong Kong, with an interim stint at Helios Investment Partners' maiden fund. He holds an MA in Economics and Politics from the University of Edinburgh and an MSc in International History from the London School of Economics.

Invests in

ConsumerMedia & EntertainmentSports Tech

Experience

Helios Investment PartnersPartnercurrent2023 — present
Cassia Investments LimitedManaging Partner2012 — 2025
J.P. MorganPrincipal Investments2008 — 2012
Helios Investment PartnersPrivate Equity (Africa)2007 — 2008
J.P. MorganLeveraged Finance2003 — 2006
J.P. MorganEquity Sales2001 — 2003

Colleagues at Helios Digital Ventures

Ali-Abbas Punjani

Senior Vice President, PE Team at Helios Digital Ventures

Babatunde Soyoye

Managing Partner, Member of Executive and Investment Committee at Helios Digital Ventures

Christopher North

Partner, Co-Head of Climate Investments at Helios Digital Ventures

Claire Norton

Head of Client Servicing at Helios Digital Ventures

Dennis Aluanga

Partner, Portfolio Operations Group at Helios Digital Ventures

Dominic Leong

Vice President, PE Team at Helios Digital Ventures

Fope Adelowo

Principal, PE Team and Co-Head of Helios Digital Ventures at Helios Digital Ventures

Guy Willner

Managing Director Digital Infrastructure, PE Team at Helios Digital Ventures

Frequently asked questions

Who is Faris Ayoub?: Faris Ayoub is a Partner in the Helios Sports & Entertainment Strategy Group (HSEG), focusing on private equity investing in Africa's sports and entertainment sectors. He previously spent 15 years in Hong Kong where he founded a consumer-focused private equity firm, and earlier worked at JP Morgan for a decade in Leveraged Finance in London and later Principal Investments in Hong Kong, with an interim stint at Helios Investment Partners' maiden fund. He holds an MA in Economics and Politics from the University of Edinburgh and an MSc in International History from the London School of Economics.
Where does Faris Ayoub work?: Faris Ayoub is Partner, Helios Sports and Entertainment Group at Helios Digital Ventures.
What does Faris Ayoub invest in?: Faris Ayoub invests in Consumer, Media & Entertainment, Sports Tech.
Where did Faris Ayoub go to school?: Faris Ayoub studied at The London School of Economics and Political Science (LSE) (MSc, International History: Empires); The University of Edinburgh (MA (Hons), Economics & Politics); UWC Atlantic College (IB).

Same school

Also attended The London School of Economics and Political Science (LSE)980

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Also attended The University of Edinburgh208

Sofia DolfeInvestor at Index Ventures Freya Svedberg-KeatingInvestor at Medicxi Kevin JohnsonInvestor at Medicxi Patrick NorrisGeneral Partner at Notion Capital Sarah MandersonLegal Director at Hoxton Ventures Xan WoodInvestor at Canvas Ventures

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Also attended UWC Atlantic College13

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Shared employers

Also worked at J.P. Morgan831

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Also worked at Helios Investment Partners25

Ik KanuFounding Partner at Atlantica Ventures Tope LawaniManaging Partner, Member of Executive and Investment Committee at Helios Digital Ventures Babatunde SoyoyeManaging Partner, Member of Executive and Investment Committee at Helios Digital Ventures Luciana GerminarioPartner, Chief Operating Officer, Member of Executive Committee at Helios Digital Ventures Mark HartmannInvestment Advisor, Member of Investment Committee at Helios Digital Ventures Vitali HarwardtPartner & Chief Financial Officer at Helios Digital Ventures

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