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Eric Sheinkop

Founder

Co-founder at The Desire Company · Executive Officer, Promoter at Music Dealers

Atlanta, Georgia, United States

FoundedThe Desire Company

Find your path to Eric

108 people in our graph share verified history with Eric — schools, employers, funds. One of them is your warm intro.

Zhenyu TangunlockedEric: together at University of Wisconsin-Madison (2000–2001)
×10Eric: together at University of Wisconsin-Madison
Eric: together at Full Sail University

About

Eric Sheinkop is co-founder and CEO of The Desire Company, a platform that connects shoppers with credentialed experts across 150 industries to provide product content and advice. He previously founded Music Dealers, a music licensing company that linked independent artists with brands and sold part of the business to Coca-Cola. Sheinkop is the author of "Hit Brands: How Music Builds Value for the World's Smartest Brands" and "Return of the Hustle: The Art of Marketing with Music," and has been recognized by Billboard's "30 Under 30" and Crain's "Tech 50."

Co-founder at The Desire Company

Intro paths

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In turn, Eric can intro founders to The Desire Company's investors below.

The Desire Company's investors · 2

Cleveland AvenueChicago · $1M – $10M checks · since 2022Valor Equity PartnersChicago · since 2022

Co-founders at The Desire Company

JS
Judith SheinkopCo-founder

Executive Officer, Promoter at Music Dealers

Experience

  1. The Desire CompanyCo-Founder & CEOcurrent2015 — present
  2. Music DealersPresident/CEO2008 — 2015
  3. Bandit Productions, Inc.Owner1999 — 2012
  4. Slang MusicgroupDirector of Project Development2005 — 2007

Skills & more

Music Licensing99Music Production64Project Planning11Music Publishing99Music Industry99Entertainment74Music99Record Labels32Social Media45Television37A&R13Event Management19
+9 moreSongsRadioStart-upsSocial Media MarketingFilmSingingMarketingTalent BookingPro Tools

From Eric's professional profile.

Frequently asked questions

Who is Eric Sheinkop?
Eric Sheinkop is co-founder and CEO of The Desire Company, a platform that connects shoppers with credentialed experts across 150 industries to provide product content and advice. He previously founded Music Dealers, a music licensing company that linked independent artists with brands and sold part of the business to Coca-Cola. Sheinkop is the author of "Hit Brands: How Music Builds Value for the World's Smartest Brands" and "Return of the Hustle: The Art of Marketing with Music," and has been recognized by Billboard's "30 Under 30" and Crain's "Tech 50."
Where does Eric Sheinkop work?
Eric Sheinkop is Co-founder of The Desire Company.
What companies did Eric Sheinkop found?
Eric Sheinkop founded The Desire Company.
Where did Eric Sheinkop go to school?
Eric Sheinkop studied at University of Wisconsin-Madison (Sociology); Full Sail University (Bachelor of Arts (BA), Music Production and Engineering); Lincoln Park High School.

Founder mafias

Same school

Also attended Lincoln Park High School1

Greg SchultzChief Legal Officer at Smarte Carte

Shared employers