About
Eduardo Smith is a Senior Advisor at KANOA with over 20 years of experience as an executive and board member. He served as CEO of Softplan from 2021 onward, following four years on the company's board, where he led growth initiatives, governance improvements, and M&A activities. Smith holds a bachelor's degree in Computer Science from Universidade Federal do Rio Grande do Sul and an MBA from Stanford University, and currently advises and invests in companies focused on technological innovation and business transformation.
Experience
- KANOASenior Advisorcurrent2025 — present
- StarianBoard Member & Strategy Committee Coordinatorcurrent2025 — presentFlorianópolis, Santa Catarina, Brazil
- 42K InvestimentosFoundercurrent2015 — presentFlorianópolis Area, Brazil
- SoftplanBoard Membercurrent2025 — presentFlorianópolis, Santa Catarina, Brasil
- SoftplanChief Executive Officer2021 — 2025Florianópolis, Santa Catarina, Brazil
- SoftplanBoard Member2017 — 2021Florianópolis Area, Brazil
- Open CoBoard Member2019 — 2025São Paulo, Brazil
- BizCapitalBoard Member2018 — 2023Rio de Janeiro Area, Brazil
- Empresas Cassol Participações S.ABoard Member2021 — 2023Florianópolis, Santa Catarina, Brazil
- Knewin - Inteligência em Recuperação de InformaçãoBoard Member2017 — 2021Florianópolis Area, Brazil
- PlaymoveBoard Member2018 — 2019Blumenau Area, Brazil
- Grupo RBSVP Newspapers, Radio & Digital2013 — 2014
- Grupo RBSVP Santa Catarina2010 — 2012Greater Florianopolis
- Grupo RBSExecutive Director, Business Development2008 — 2009Greater São Paulo Area
- Grupo RBSGeneral Manager RBS TV2007 — 2008Greater Porto Alegre
- Grupo RBSDirector Strategy and Technology2003 — 2006
- McKinsey & CompanyConsultant2000
Education
- Stanford University Graduate School of BusinessMaster of Business Administration (M.B.A.), Business Administration and Management1999 — 2001
- INSEADThe Challenge of Leadership, Leadership2014
- Federal University of Rio Grande do SulBSc, Computer Science1988 — 1992
- University of California, Berkeley, Haas School of BusinessVenture Capital Executive Program, Venture Capital
Skills & more
Strategy99Negotiation26Strategic Planning43Team Leadership11Team Management8Business Development85Business Strategy82Digital Marketing27Digital Media14Start-ups24Marketing Strategy36Online Advertising11
+8 more
Business PlanningDigital StrategyStrategic PartnershipsProduct ManagementProduct DevelopmentSocial MediaBusiness IntelligenceAngel InvestingLanguages English · Portuguese · Spanish
From Eduardo's professional profile.
Same school
Also attended Stanford University Graduate School of Business1,187
Roelof BothaAdvisor & former Steward at Sequoia Capital; SpaceX board memberPeter FentonGeneral Partner at BenchmarkSteve JurvetsonCo-founder of Future VenturesDavid SzeAdvisory Partner at GreylockKatherine BoyleGeneral Partner at Andreessen Horowitz (American Dynamism)Hunter WalkCo-founder & Partner at Homebrew
+ 1,181 more
Also attended INSEAD697
Patrick ClaessenPartner at Cottonwood Technology FundChris BischoffInvestment Team at General CatalystJan HammerInvestor at Index VenturesSandra SchwarzerInvestor at Index VenturesStephane KurganInvestor at Index VenturesMahesha SubramaniamHead of Client Relations at Golden Gate Ventures
+ 691 more
Also attended Federal University of Rio Grande do Sul11
Jorge BianchinSenior Investment Associate at Graphene VenturesBele FuriniAssociate at Onevc Venture Partners LlcMarcelo HoffmannFounding Partner at ABSeed VenturesHenrique BandeiraInvestor at DNA CapitalBeto DiasSr. Director, Product Development at ADP VenturesIsabele FuriniSenior Associate at Onevc Venture Partners Llc
+ 5 more
Also attended University of California, Berkeley, Haas School of Business511
Mark FiorentinoInvestor at Index VenturesRishi ModiInvestor at GV (Google Ventures)Yibo NianInvestment Director at Intel CapitalZhenyu TangInvestment Director at Intel CapitalHariFellow at Clear VenturesDennisDirector of Trading at Pantera Capital
+ 505 more
Shared employers
Also worked at McKinsey & Company1,203
Jim BreyerFounder & CEO of Breyer CapitalAnn Miura-KoCo-founding Partner at FloodgateJeremy LiewPartner at Lightspeed Venture PartnersMike SpeiserManaging Director at Sutter Hill VenturesJeremy LevinePartner at Bessemer Venture PartnersFabrice GrindaCo-founder & Managing Partner at FJ Labs
+ 1,197 more
Colleagues at Sand Hill Angels
Abha Singhvi
Investor at Sand Hill Angels
Adam Au
Investor at Sand Hill Angels
Adam Wu
Investor at Sand Hill Angels
Akash Pai
Investor at Sand Hill Angels
Alan Fisher
Investor at Sand Hill Angels
Alan Ren
Investor at Sand Hill Angels
Alexandr Ikriannikov
Investor at Sand Hill Angels
Amanda Huang
Investor at Sand Hill Angels





.jpg)



%20(1).png)















.jpg)







