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Eduardo Smith

Investor

Investor at Sand Hill Angels

Greater Florianopolis

Find your path to Eduardo

619 people in our graph share verified history with Eduardo — schools, employers, funds. One of them is your warm intro.

René KuijtenunlockedEduardo: together at McKinsey & Company (2000)
×6Eduardo: together at Stanford University Graduate School of Business
×5Eduardo: together at McKinsey & Company

About

Eduardo Smith is a Senior Advisor at KANOA with over 20 years of experience as an executive and board member. He served as CEO of Softplan from 2021 onward, following four years on the company's board, where he led growth initiatives, governance improvements, and M&A activities. Smith holds a bachelor's degree in Computer Science from Universidade Federal do Rio Grande do Sul and an MBA from Stanford University, and currently advises and invests in companies focused on technological innovation and business transformation.

Experience

  1. KANOASenior Advisorcurrent2025 — present
  2. StarianBoard Member & Strategy Committee Coordinatorcurrent2025 — presentFlorianópolis, Santa Catarina, Brazil
  3. 42K InvestimentosFoundercurrent2015 — presentFlorianópolis Area, Brazil
  4. SoftplanBoard Membercurrent2025 — presentFlorianópolis, Santa Catarina, Brasil
  5. SoftplanChief Executive Officer2021 — 2025Florianópolis, Santa Catarina, Brazil
  6. SoftplanBoard Member2017 — 2021Florianópolis Area, Brazil
  7. Open CoBoard Member2019 — 2025São Paulo, Brazil
  8. BizCapitalBoard Member2018 — 2023Rio de Janeiro Area, Brazil
  9. Empresas Cassol Participações S.ABoard Member2021 — 2023Florianópolis, Santa Catarina, Brazil
  10. Knewin - Inteligência em Recuperação de InformaçãoBoard Member2017 — 2021Florianópolis Area, Brazil
  11. PlaymoveBoard Member2018 — 2019Blumenau Area, Brazil
  12. Grupo RBSVP Newspapers, Radio & Digital2013 — 2014
  13. Grupo RBSVP Santa Catarina2010 — 2012Greater Florianopolis
  14. Grupo RBSExecutive Director, Business Development2008 — 2009Greater São Paulo Area
  15. Grupo RBSGeneral Manager RBS TV2007 — 2008Greater Porto Alegre
  16. Grupo RBSDirector Strategy and Technology2003 — 2006
  17. McKinsey & CompanyConsultant2000

Skills & more

Strategy99Negotiation26Strategic Planning43Team Leadership11Team Management8Business Development85Business Strategy82Digital Marketing27Digital Media14Start-ups24Marketing Strategy36Online Advertising11
+8 moreBusiness PlanningDigital StrategyStrategic PartnershipsProduct ManagementProduct DevelopmentSocial MediaBusiness IntelligenceAngel Investing

Languages English · Portuguese · Spanish

From Eduardo's professional profile.

Colleagues at Sand Hill Angels

Abha Singhvi
Investor at Sand Hill Angels
Adam Au
Investor at Sand Hill Angels
Adam Wu
Investor at Sand Hill Angels
Akash Pai
Investor at Sand Hill Angels
Alan Fisher
Investor at Sand Hill Angels
Alan Ren
Investor at Sand Hill Angels
Alexandr Ikriannikov
Investor at Sand Hill Angels
Amanda Huang
Investor at Sand Hill Angels

Frequently asked questions

Who is Eduardo Smith?
Eduardo Smith is a Senior Advisor at KANOA with over 20 years of experience as an executive and board member. He served as CEO of Softplan from 2021 onward, following four years on the company's board, where he led growth initiatives, governance improvements, and M&A activities. Smith holds a bachelor's degree in Computer Science from Universidade Federal do Rio Grande do Sul and an MBA from Stanford University, and currently advises and invests in companies focused on technological innovation and business transformation.
Where does Eduardo Smith work?
Eduardo Smith is at Sand Hill Angels.
Where did Eduardo Smith go to school?
Eduardo Smith studied at Stanford University Graduate School of Business (Master of Business Administration (M.B.A.), Business Administration and Management); INSEAD (The Challenge of Leadership, Leadership); Federal University of Rio Grande do Sul (BSc, Computer Science).

Same school

Shared employers

Also worked at KANOA1

Guilherme BonifacioAngel