About
Duaa Asif is a strategic communications consultant with over 8 years of experience across startups, corporates, and the development sector. At invest2innovate, she led communications and partnerships initiatives, managed relationships with global partners, and spearheaded the Build Up founder conference, which convened over 200 founders and investors. She currently works as a Strategic Communications and Evidence Translation Consultant at Wyeside Consulting Ltd and operates Through Stories, an influencer marketing consultancy focusing on narrative-driven campaigns across digital platforms.
Experience
- Wyeside Consulting LtdStrategic Communications and Evidence Translation - Consultantcurrent2026 — presentPakistan
- Invest2Innovate (i2i)Head of Strategic Communications2021 — 2026Karāchi, Sindh, Pakistan
- Invest2Innovate (i2i)Marketing and Partnerships Lead2024 — 2025Pakistan
- Invest2Innovate (i2i)Lead - Marketing and Communications2022 — 2024Pakistan
- Invest2Innovate (i2i)Media and Marketing Coordinator2021 — 2022Islamabad, Islāmābād, Pakistan
- White RiceDigital Marketing Manager2019 — 2021Pakistan
- Symmetry GroupAssociate - Strategy and Planning2018 — 2019Islāmābād, Pakistan
- MorangofilmsDigital Marketing Specialist2018 — 2019Islamabad
- DEMO | Ideas for impactInfluencer Marketing Consultant2019Islāmābād, Pakistan
- International Labour OrganizationCommunications Intern2018Pakistan
Education
- National University of Sciences and Technology (NUST)Master's degree, Innovation and Entrepreneurship2021 — 2024
- International Islamic University, IslamabadBachelor of Business Administration (BBA), Marketing2015 — 2018
Skills & more
Business DevelopmentPartnership MarketingInternal and External CommunicationsData AnalysisSearch Engine Optimization (SEO)Analytical SkillsClient RelationsPublic RelationsCrisis CommunicationsRelationship MarketingRelationship BuildingSocial Media Marketing1
+12 more
Problem SolvingEntrepreneurshipManagementCustomer ServiceLeadershipStrategic PlanningMicrosoft OfficeMicrosoft ExcelPublic SpeakingTeamworkTeam LeadershipCommunicationLanguages English
- The Fundamentals of Digital Marketing — Google
From Duaa's professional profile.
Colleagues at Invest2Innovate
Aleena Khan
Deputy Director Growth & Strategy at Invest2Innovate
Ayesha Faisal
Marketing Associate at Invest2Innovate
Farwa Zahid
Senior Data and Product Associate at Invest2Innovate
Hassan Bhatti
Tech Entrepreneur & Investor at Invest2Innovate
Kalsoom Lakhani
Founder, Invest2Innovate; Co-founder and GP, i2i Ventures at Invest2Innovate
Laiba Ahmad
Senior Program Lead at Invest2Innovate
Leah Boyer Saifullah
U.S. Diplomat & Investment Consultant at Invest2Innovate
Misbah Naqvi
Co-founder and GP, i2i Ventures at Invest2Innovate
Frequently asked questions
- Where does Duaa Asif work?
- Duaa Asif is Head of Strategic Communications at Invest2Innovate.
Same school
Also attended National University of Sciences and Technology (NUST)7
Abeer SalmanSustainability Executive at PalatineAleena KhanDeputy Director Growth & Strategy at Invest2InnovateSaba KalsoomSenior Program Lead at Invest2InnovateWaseem YousafGeneral Manager, Systems APAC at Systems LimitedOmer ZabitPartner at Shorooq PartnersUmer AdnanFounder/President & CEO at Cowlar
+ 1 more
Also attended International Islamic University, Islamabad3
Shared employers
Also worked at Invest2Innovate (i2i)9
Kalsoom LakhaniFounder, Invest2Innovate; Co-founder and GP, i2i Ventures at Invest2InnovateMisbah NaqviCo-founder and GP, i2i Ventures at Invest2InnovateLeah Boyer SaifullahU.S. Diplomat & Investment Consultant at Invest2InnovateAleena KhanDeputy Director Growth & Strategy at Invest2InnovateLaiba AhmadSenior Program Lead at Invest2InnovateSaba KalsoomSenior Program Lead at Invest2Innovate
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