About
Cyriel Van Steen studied Product Design at the University of Antwerp and founded the content creation agency BOCARO, which was acquired by Zidis in 2022. He is a co-founder of Just Russel, a direct-to-consumer pet care company offering personalized pet food, and serves as a board member at the non-profit Better Life for Pets & People vzw. In 2023, he and his co-founders were named to the Forbes 30 Under 30 Europe list.
Founder at Just Russel
Intro paths
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In turn, Cyriel can intro founders to Just Russel's investors below.
Just Russel's investors · 2
Co-founders at Just Russel
RW

Renaat WaelesFounder
Experience
- BLPP — Better Life for Pets & PeopleBoard Member for Just Russelcurrent2025 — present
- Just RusselCo-Foundercurrent2020 — presentGhent Metropolitan Area
- BOCAROFounder / Your go-to place for all content creation2013 — 2022Antwerp Metropolitan Area
- November FiveProduct Strategy Intern2019Antwerp Metropolitan Area
Skills & more
Goal SettingStrategy ExecutionVideo Production9Product Design7Project Management5ResearchOnline Marketing4ManagementLeadership1Public SpeakingResult-based ThinkingSocial Media Strategy & Marketing1
- OKR USER COURSE — how-to-okr.com
From Cyriel's professional profile.
Frequently asked questions
- Who is Cyriel Van Steen ⚡?
- Cyriel Van Steen studied Product Design at the University of Antwerp and founded the content creation agency BOCARO, which was acquired by Zidis in 2022. He is a co-founder of Just Russel, a direct-to-consumer pet care company offering personalized pet food, and serves as a board member at the non-profit Better Life for Pets & People vzw. In 2023, he and his co-founders were named to the Forbes 30 Under 30 Europe list.
- Where does Cyriel Van Steen ⚡ work?
- Cyriel Van Steen ⚡ is Founder of Just Russel.
- What companies did Cyriel Van Steen ⚡ found?
- Cyriel Van Steen ⚡ founded Just Russel.
- Where did Cyriel Van Steen ⚡ go to school?
- Cyriel Van Steen ⚡ studied at University of Antwerp (Product Design & Development); Sint-Theresia College.
Founder mafias
University of Antwerp mafia10
Also came through, then founded or led a company.
Stefan DierckxApplied EconomicsFounded Projectivegroup +1Filip KegelsMaster's degreeFounded DanonePieter WellensMagna Cum LaudeFounded ApicbaseDirk Reynmaster in pharmacyFounded SpectricityGeert Van KerckhovenMasterFounded Oper CreditsLiesbeth CeelenBachelor Veterinary MedicineFounded Lizard
+ 3 more
Same school
Also attended University of Antwerp55
Jan AvontsInvestment Director at Capricorn Venture PartnersWim Van LooverenFinance Director at Heran PartnersJoris MortelmansPartner & Senior Advisor at Heran PartnersKris VerburghPartner & Head of Science at BOLD LongevityChris ThoenChairman of the Scientific Advisory Board & IC Member (PeakBridge Growth II) at PeakBridge VCJohan van MilTeam member at Peak, an early-stage fund backed by entrepreneurs
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