Brock Weatherup
InvestorFormer Executive VP, PetCo at MissionOG
Stonington, Connecticut, United States
About
Former executive vice president at PetCo with go-to-market and growth expertise.
Experience
- TAW VenturesOperating Partnercurrent2025 β presentStonington, Connecticut, United States
- Wild Society NutritionBoard Membercurrent2024 β present
- Atai VenturesManaging Directorcurrent2015 β presentConnecticut, United States
- TrustedHousesittersAdvisor / Investorcurrent2021 β present
- PetShop.co.ukAdvisor/Board Member/Investorcurrent2016 β presentUnited Kingdom
- Vetted CapitalGeneral Partner2024 β 2025
- PetLabCo.Strategic Advisor2022 β 2025
- Yellowstone Natural HoldingsStrategic Advisor2023 β 2025Bozeman, Montana, United States
- MidOcean PartnersAdvisor/Operating Parter - part time2022 β 2024
- Miva, Inc.Board Member2023 β 2024California, United States
- Great Pet Care (A Covetrus Solution)Chief Executive Officer & Founder (Acquired by Covetrus)2019 β 2022San Diego County, California, United States
- PetcoEVP & Chief Innovation Officer and Digital Experience2017 β 2019San Diego County, California, United States
- PetCoachCEO & CoFounder (Acquired by Petco)2016 β 2019Greater Philadelphia
- ICONYC LabsVenture Partner2015 β 2019NYC
- MissionOGAdvisor2014 β 2018Greater Philadelphia
- PetSmartChief Digital Officer / SVP2014 β 2015Plymouth Meeting, PA
- Pet360CEO & Founder (acquired by PetSmart)2009 β 2015Greater Philadelphia
- FatheadCEO & CoFounder2006 β 2009Detroit Metropolitan Area
- IACEVP Consumer Products EPI2004 β 2006Detroit Metropolitan Area
- ReserveAmericaPresident & CEO2001 β 2004Greater Toronto Area, Canada
Education
- University of Colorado BoulderBS, Marketing & Tourism1989 β 1994
Skills & more
Strategy86Leadership41Management39Corporate Venture Capital1Principal Investing2Corporate Partnership Development2E-commerce99Media Buying11Website Development19Strategic Negotiations15Corporate Partnerships7Internet Entrepreneur14
+12 more
Marketing StrategyDirect MarketingBusiness TurnaroundStrategic LeadershipPartnershipsLicensingBrand ManagementStart-upsSocial Media MarketingMarketingStrategic PartnershipsProduct DevelopmentFrom Brock's professional profile.
Same school
Also attended University of Colorado Boulder137
Christopher J RustCo-Founder and Partner at Clear VenturesSydney EberhardtInvestor at True VenturesBob ThomasPartner at OxxKirsten SuddathInvestor at Next Frontier CapitalJeff RoseAdvisor at AI CapitalWhitney MalakDirector of Real Assets at Evans Capital
+ 131 more
Shared employers
Also worked at TAW Ventures1
Also worked at PetSmart1
Also worked at Up WIth People2
Also worked at American Express111
Victoria TreygerGeneral Partner at Felicis VenturesGabriella GiglioHR & Executive Talent at General CatalystKenneth ChenaultInvestment Team at General CatalystRebecca JamesInvestor at Index VenturesTed LeonsisFounder & Partner, Revolution Growth at RevolutionKatrina PagliaChief Legal Officer at Pantera Capital
+ 105 more
Colleagues at MissionOG
Al Zollar
Board Member, Nasdaq, IBM, and Bank of New York at MissionOG
Andy Newcomb
Managing Partner at MissionOG
Anjali Shah
Chief Commercial Officer, Treasury Services BNY Mellon at MissionOG
Anurag Mathur
Global Head, Strategic Partnerships, Google at MissionOG
Barbara Yastine
Former Chair, CEO & President, Ally Bank at MissionOG
Ben Power
Co-Founder and COO, Sayari at MissionOG
Blaine Wesner
Former General Partner, Austin Ventures at MissionOG
Bob Napoli
Co-group Head FS & Technology, William Blair at MissionOG















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