Fundraising Fox

Brock Weatherup

Investor

Former Executive VP, PetCo at MissionOG

Stonington, Connecticut, United States

About

Former executive vice president at PetCo with go-to-market and growth expertise.

Experience

  1. TAW VenturesOperating Partnercurrent2025 β€” presentStonington, Connecticut, United States
  2. Wild Society NutritionBoard Membercurrent2024 β€” present
  3. Atai VenturesManaging Directorcurrent2015 β€” presentConnecticut, United States
  4. TrustedHousesittersAdvisor / Investorcurrent2021 β€” present
  5. PetShop.co.ukAdvisor/Board Member/Investorcurrent2016 β€” presentUnited Kingdom
  6. Vetted CapitalGeneral Partner2024 β€” 2025
  7. PetLabCo.Strategic Advisor2022 β€” 2025
  8. Yellowstone Natural HoldingsStrategic Advisor2023 β€” 2025Bozeman, Montana, United States
  9. MidOcean PartnersAdvisor/Operating Parter - part time2022 β€” 2024
  10. Miva, Inc.Board Member2023 β€” 2024California, United States
  11. Great Pet Care (A Covetrus Solution)Chief Executive Officer & Founder (Acquired by Covetrus)2019 β€” 2022San Diego County, California, United States
  12. PetcoEVP & Chief Innovation Officer and Digital Experience2017 β€” 2019San Diego County, California, United States
  13. PetCoachCEO & CoFounder (Acquired by Petco)2016 β€” 2019Greater Philadelphia
  14. ICONYC LabsVenture Partner2015 β€” 2019NYC
  15. MissionOGAdvisor2014 β€” 2018Greater Philadelphia
  16. PetSmartChief Digital Officer / SVP2014 β€” 2015Plymouth Meeting, PA
  17. Pet360CEO & Founder (acquired by PetSmart)2009 β€” 2015Greater Philadelphia
  18. FatheadCEO & CoFounder2006 β€” 2009Detroit Metropolitan Area
  19. IACEVP Consumer Products EPI2004 β€” 2006Detroit Metropolitan Area
  20. ReserveAmericaPresident & CEO2001 β€” 2004Greater Toronto Area, Canada

Education

  1. University of Colorado BoulderBS, Marketing & Tourism1989 β€” 1994

Skills & more

Strategy86Leadership41Management39Corporate Venture Capital1Principal Investing2Corporate Partnership Development2E-commerce99Media Buying11Website Development19Strategic Negotiations15Corporate Partnerships7Internet Entrepreneur14
+12 moreMarketing StrategyDirect MarketingBusiness TurnaroundStrategic LeadershipPartnershipsLicensingBrand ManagementStart-upsSocial Media MarketingMarketingStrategic PartnershipsProduct Development

From Brock's professional profile.

Same school

Shared employers

Colleagues at MissionOG