About
Bill Butler is a commercial operations executive who has held leadership roles in strategy, sales, product engineering, partnerships, and post-merger integration across startups, Fortune 100 companies, and private equity-backed organizations. His experience spans three major technology platform shifts—client/server to cloud to AI—and includes building a managed security platform that grew to over $200 million in revenue, leading early enterprise AI channel strategy, and directing commercial operations during the separation of HP into two Fortune 100 companies. He currently serves as Founder and Managing Director of Wm. & Co., where he works as an interim CRO/CCO and embedded GTM executive.
Experience
- Wm. & Co.Founder & Managing Director, Interim CRO/CCO, Embedded GTM Executivecurrent2022 — presentPalo Alto, California, United States
- Sand Hill AngelsAngel Investorcurrent2021 — presentSan Francisco Bay Area
- DeepgridsBoard of Advisorscurrent2025 — present
- InMomentVice President Strategy & Operations2020 — 2022
- Alvarez & MarsalAdvising Executives on Growth/CX, Operations and Cost Optimization2018 — 2019San Francisco Bay Area
- Stealth-mode StartupAdvisory Board Member2017 — 2019San Francisco Bay Area
- ImpervaVP Sales Operations2017 — 2018Redwood City, California, United States
- OpenTextVP and General Manager2015 — 2017San Francisco Bay Area
- HP AutonomyGeneral Manager2008 — 2016Palo Alto, CA
- Orchestria (now part of CA)Director, Alliances and Business Development2006 — 2008
- Symantec CorporationDirector Global Alliances2002 — 2006New York City Metropolitan Area
- TicketPlanetExecutive Vice President, Product Development and Marketing2001 — 2002San Francisco Bay Area
- AccentureSr Manager, Growth & Strategy (Corporate Strategy)1998 — 2001New York City Metropolitan Area
- AccentureManager, Communications Media Technology (CMT)1994 — 1998San Francisco Bay Area
Education
- University of Utah - David Eccles School of BusinessMBA, Strategic Management and Marketing
- University of UtahBUS, Architecture
- University of CambridgeInternational study aboard, Liberal Arts and Sciences/Liberal Studies
Skills & more
+12 more
Design ThinkingKnowledge AcquisitionIndustry TrainingForecastingProduct ServiceDefining RequirementsLogistics ManagementExitsP&L OperationsCash FlowWarehouse OperationsWholesaleLanguages English · French · Greek · Portuguese · Spanish
- SPP — International Association for Strategy Professionals
- CA-AM — Association of Strategic Alliance Professionals
From Bill's professional profile.
Same school
Also attended University of Utah - David Eccles School of Business30
+ 24 more
Also attended University of Utah66
+ 60 more
Also attended University of Cambridge621
+ 615 more
Shared employers
Also worked at Alvarez & Marsal33
+ 27 more
Also worked at Imperva8
+ 2 more
Also worked at Symantec Corporation70
+ 64 more
Also worked at Accenture587
+ 581 more













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