About
Anna Lauring has worked in the startup ecosystem for around five years. She previously worked on the startup team at Amazon Web Services, supporting founders from Pre-seed to Series C with a focus on B2B SaaS and B2C companies. She holds an MA in Business Management from the University of Edinburgh.
Invests in
ConsumerSaaS
Experience
- VentureFriendsInvestment Associatecurrent2025 — present
- Amazon Web Services (AWS)Startup Account manager (Nordics & Benelux)2023 — 2025London Area, United Kingdom
- Amazon Web Services (AWS)Startup Account Executive2022 — 2024London
- Amazon Web Services (AWS)Business Development Representative2020 — 2021London Area, United Kingdom
- Red Fuse CommunicationsJunior Account Executive2019 — 2020Paris Area, France
- The Estée Lauder Companies Inc.Sales and marketing intern2018Copenhagen, Capital Region, Denmark
Education
- The University of Edinburgh2015 — 2019
Skills & more
Microsoft ExcelMicrosoft PowerPointMicrosoft OfficeMicrosoft WordNorwegianDanishConsultative SellingBusiness DevelopmentAnalytical SkillsProject ManagementStrategic PartnershipsIdentifying New Opportunities
+12 more
Business Relationship ManagementStrategic PlanningSales ManagementSales OperationsForeign LanguagesCross-functional Team LeadershipSalesDecision AnalysisPublic SpeakingTeamworkMarketingCustomer ServiceFrom Anna's professional profile.
Same school
Also attended The University of Edinburgh147
Sofia DolfeInvestor at Index VenturesFreya Svedberg-KeatingInvestor at MedicxiKevin JohnsonInvestor at MedicxiPatrick NorrisGeneral Partner at Notion CapitalEmily PawlakVice President at Volition CapitalTom FergusonFounder and Managing Partner at BURNT ISLAND VENTURES
+ 141 more
Shared employers
Also worked at Amazon Web Services (AWS)144
Nancy WangInvestor at Felicis VenturesJon TurowVenture Partner at Madrona Venture GroupEric AndersonPartner at Scale Venture PartnersKeerthi NalabotuInvestor at True VenturesJared SaulFormer Chief Medical Officer, Commercial Health & Life Sciences (External Advisor) at Flare Capital PartnersEllen RubinPartner at Glasswing Ventures
+ 138 more
Also worked at The Estée Lauder Companies Inc.23
Mark TowfiqVenture Partner at Copper Sky CapitalYu-Hsin WangAssociate at QuantonationEileen WarisPrincipal — Ventures at Energize VenturesElizabeth LimStrategic Advisor, Fractional CMO & Consultant at Joyance PartnersLacey BerrienInvestor at Silversmith Capital PartnersAndrew RossSenior Advisor and Venture Partner at XRC
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Colleagues at VentureFriends
Alistair Owen
Principal at VentureFriends
Apostolos Apostolakis
Founding Partner at VentureFriends
Fivos Tsoukatos
Principal at VentureFriends
George
Investor at VentureFriends
George Dimopoulos
Founding Partner at VentureFriends
George Karabelas
Principal at VentureFriends
Lily Joo
Venture Partner at VentureFriends
Maria Piotrowska
Senior Associate at VentureFriends