About
Adam Lovell is an Investment Director at Mercia Ventures, focusing on B2B software investments at Series A and beyond, with interests in cybersecurity and enterprise SaaS. He trained as a Chartered Accountant at EY in London, spending seven years in audit and transaction services advising founders and private equity investors, before moving to a Manchester corporate finance house in 2017. He joined Mercia in 2021 and holds a BSc in Accounting and Financial Management from Loughborough University.
Invests in
CybersecurityEnterprise SoftwareSaaS
Experience
- Mercia Asset Management PLCVenture Capital Investorcurrent2021 β present
- CultureAIDirectorcurrent2024 β presentGreater Manchester, England, United Kingdom
- Risk LedgerDirectorcurrent2023 β present
- NetaceaBoard Observercurrent2023 β present
- Forensic Analytics LtdDirectorcurrent2022 β present
- AdministrateBoard Observercurrent2022 β present
- Atlas Cloud β Research-Led IT ServicesDirectorcurrent2022 β present
- Rickitt MitchellCorporate Finance Manager2019 β 2021
- Rickitt MitchellCorporate Finance Executive2017 β 2019Manchester Area, United Kingdom
- EYTransaction Advisory Services Executive2017Manchester, United Kingdom
- EYBanking and Capital Markets Associate/Executive2011 β 2017Manchester, United Kingdom
Education
- Loughborough UniversityAccounting and Financial Management, Accounting and Finance2009 β 2013
- Winstanley CollegeA Levels - Business Studies, Geography & Law2007 β 2009
- Bolton School Boys' Division2002 β 2007
Skills & more
Corporate Finance11Business valuation8Private Equity5Accounting11Financial Reporting7Financial Modeling1ICAS2Financial Analysis2
From Adam's professional profile.
Same school
Also attended Loughborough University53
Abbie RobusAssociate Director at Mayfair Equity PartnersDiane WalkerHead of Group Finance & Operations at Mayfair Equity PartnersCostanza CariniInvestor at DN CapitalAlasdair MitchellPortfolio Support at Giant Ventures Global LlpDiana KoziarskaManaging Partner at SMOK VenturesPatrick ForsterInvestment Analyst at The Spartan Group
+ 47 more
Shared employers
Also worked at Risk Ledger2
Also worked at EY1,145
Tyler WilsonSenior Accountant at Felicis VenturesSandra SchwarzerInvestor at Index VenturesLinn Hege AuneInvestor at InvestinorTorjusInvestor at InvestinorAngela ToyPartner & COO at Golden Gate VenturesMahesha SubramaniamHead of Client Relations at Golden Gate Ventures
+ 1,139 more
Investments
Board seats
CultureAIForensic AnalyticsRisk LedgerTessaract
Per the firm's website.
Colleagues at Mercia Ventures
Abbie Talbot
Investment Manager - Frontier Development Capital at Mercia Ventures
Adam Fearnley
Investment Director (SME) - Frontier Development Capital at Mercia Ventures
Adam Watts
Investment Manager at Mercia Ventures
Alex Cox
Finance Business Partner at Mercia Ventures
Alex Gwyther
Investment Director at Mercia Ventures
Alice Grieve
Compliance Manager at Mercia Ventures
Alison Dwyer
Head of Marketing & Communications at Mercia Ventures
Amber Jardine
Portfolio Manager at Mercia Ventures













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