Fundraising Fox

WHC

Venture capitalActively deploying

Lagos · Pre-Seed–Series A · 5 people tracked

Also known as WHITE HIBISCUS CAPITAL LLC

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Investment thesis

White Hibiscus Capital invests in early-stage startups that use technology to enable commerce across Africa and Israel. It targets sectors such as fintech, insurtech, healthtech, edtech, SaaS, ecommerce, and online marketplaces. The firm leverages its partners' experience as serial entrepreneurs who have scaled multiple companies in Africa and made numerous angel investments. Beyond capital, it offers co-investment alongside special LPs, fund management, mentorship, market access, and education for its ecosystem. It provides governance and strategic advice to portfolio boards, introduces companies to industry partners and hires, prepares them for fundraising rounds, supports cross-border market strategy, and guides business modelling for growth.

Source: firm website, verified Aug 11, 2026.

Stage
Pre-Seed–Series A
HQ
Lagos, US
Instruments
Equity
Founded
2021
Private fund assets
$1.2M
VC funds
1

Team · 5 people

from the firm's website
Guy Ellis· General Partnerin
Ajuma Ataguba· Venture Partnerin
Dr, Kessington Okundaye· Venture Partnerin
Pst. Lolu Akindele· Venture Partner

Frequently asked questions

What stage does WHC invest at?
WHC invests at the Pre-Seed, Seed, Series A stages.
What sectors does WHC focus on?
WHC focuses on Consumer, E-commerce, EdTech, Fintech, Healthtech, InsurTech, Marketplaces, SaaS.
Where is WHC located?
WHC is headquartered in Lagos, US.

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