What stage does WHC invest at?

WHC invests at the Pre-Seed, Seed, Series A stages.

Where is WHC located?

WHC is headquartered in Lagos, US.

WHC

Venture capitalActively deploying

Lagos · Pre-Seed–Series A · 5 people tracked

Also known as WHITE HIBISCUS CAPITAL LLC

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Investment thesis

White Hibiscus Capital invests in early-stage startups that use technology to enable commerce across Africa and Israel. It targets sectors such as fintech, insurtech, healthtech, edtech, SaaS, ecommerce, and online marketplaces. The firm leverages its partners' experience as serial entrepreneurs who have scaled multiple companies in Africa and made numerous angel investments. Beyond capital, it offers co-investment alongside special LPs, fund management, mentorship, market access, and education for its ecosystem. It provides governance and strategic advice to portfolio boards, introduces companies to industry partners and hires, prepares them for fundraising rounds, supports cross-border market strategy, and guides business modelling for growth.

Invests inConsumer E-commerce EdTech Fintech Healthtech InsurTech Marketplaces SaaS Africa Israel Lagos South Africa

Source: firm website, verified Aug 25, 2026.

Stage

Pre-Seed–Series A

Lagos, US

Instruments

Equity

Founded

2021

Private fund assets

$1.2M

VC funds

Team · 5 people

from the firm's website

Guy Ellis· General Partner· Palm Beach, Florida, United Statesin

Guy Ellis is a co-founder, chairman, investor, and board advisor who has held more than 60 chairman, board, C-suite, advisory, and co-founder roles across multinational corporations, startups, non-profits, family offices, and high-growth businesses. His work focuses on governance, growth, turnarounds, M&A, strategy, capital deployment, and exits, operating with a permanent capital outlook, and he frequently leads AI transformation and business process automation initiatives. He is the author of The Negotiation Code, a member of organizations including YPO, PEF, and the CFO Club, and, originally from South Africa, is now based in the United States.

Ajuma Ataguba· Venture Partner· Nigeriain

Ajuma Ataguba is Managing Director at Founder Institute Abuja and a Venture Partner at White Hibiscus Capital. She works as a business development consultant across the technology, innovation, entrepreneurship, and international trade sectors, with experience in project management, business planning, and mentoring. She is a Cochran Fellow, Mashav Scholar, and Swedish Institute alumna, and holds social entrepreneurship certifications from the University of Pennsylvania's Wharton School and Copenhagen Business School.

Kessington Okundaye· Venture Partner· Katy, Texas, United Statesin

Kessington Okundaye is Managing Partner for IAM Technology Delivery and Consulting at Rekun Technologies, with over 29 years of experience in Identity and Access Management, cloud solutions, and IT leadership across the healthcare, banking, insurance, energy, and technology sectors. He holds a Doctorate in Information Systems Management and Business Administration from Walden University, an MBA from the University of Phoenix, and a bachelor's degree in engineering. His work spans software integration, cloud architecture, identity governance, and security compliance.

Pst. Lolu Akindele· Venture Partner

Bade Aluko· Managing Partner· Johannesburg Metropolitan Areain

B•••@whitehibiscuscapital.comreveal

Frequently asked questions

What stage does WHC invest at?: WHC invests at the Pre-Seed, Seed, Series A stages.
What sectors does WHC focus on?: WHC focuses on Consumer, E-commerce, EdTech, Fintech, Healthtech, InsurTech, Marketplaces, SaaS.
Where is WHC located?: WHC is headquartered in Lagos, US.

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