Fundraising FoxWHC
Venture capitalActively deployingLagos · Pre-Seed–Seed · 6 people tracked
Also known as WHITE HIBISCUS CAPITAL LLC
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Investment thesis
WHC is a newly launched venture fund run by GPs with combined decades of experience across financial institutions and Pan-African enterprises. It focuses on early-stage African startups, seeking to build an entrepreneurship ecosystem where young founders are not constrained by infrastructure. The firm provides portfolio CEOs with support on market penetration strategy, peer interaction among innovators, and access to its internal and external networks. Its stated goal is to partner with aligned LPs to jointly create Africa's next unicorns, grounded in core values of professionalism and integrity, trust-based relationships, and wealth creation for investors, portfolio companies, and team.
Source: firm website, verified Oct 27, 2026.
Team · 6 people
from the firm's website
Guy Ellis is a co-founder, chairman, investor, and board advisor who has held more than 60 chairman, board, C-suite, advisory, and co-founder roles across multinational corporations, startups, non-profits, family offices, and high-growth businesses. His work focuses on governance, growth, turnarounds, M&A, strategy, capital deployment, and exits, operating with a permanent capital outlook, and he frequently leads AI transformation and business process automation initiatives. He is the author of The Negotiation Code, a member of organizations including YPO, PEF, and the CFO Club, and, originally from South Africa, is now based in the United States.
Ajuma Ataguba is Managing Director at Founder Institute Abuja and a Venture Partner at White Hibiscus Capital. She works as a business development consultant across the technology, innovation, entrepreneurship, and international trade sectors, with experience in project management, business planning, and mentoring. She is a Cochran Fellow, Mashav Scholar, and Swedish Institute alumna, and holds social entrepreneurship certifications from the University of Pennsylvania's Wharton School and Copenhagen Business School.
Listed as a Venture Partner at the firm (referred to as Dr. Kessington Okundaye).
Listed as a Venture Partner at the firm (referred to as Pst. Lolu Akindele).
Frequently asked questions
- What stage does WHC invest at?
- WHC invests at the Pre-Seed, Seed stages.
- What sectors does WHC focus on?
- WHC focuses on Consumer, E-commerce, EdTech, Fintech, Healthtech, InsurTech, Marketplaces, SaaS, Sector Agnostic.
- Where is WHC located?
- WHC is headquartered in Lagos, NG.
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