What stage does WHC invest at?

WHC invests at the Seed, Series A stages.

Where is WHC located?

WHC is headquartered in Lagos, US.

WHC

Venture capitalActively deploying

Lagos · Seed–Series A · 5 people tracked

Also known as WHITE HIBISCUS CAPITAL LLC

★ Follow + Add to CRM ⤳ Find an introduction

Find your way into WHC

Paths you didn't know you had: your email and LinkedIn already hold routes to the WHC team. We find them for you
2nd- and 3rd-degree connections: the friend-of-a-friend routes that take hours to manually find through your inbox or LinkedIn
Answers now, not in days: momentum is everything in a raise. Skip asking around whether someone knows someone

Days of research, done the moment you sign in, with every route ranked by how warm it is.

✨ Fox Verdict

Investment thesis

White Hibiscus Capital invests in early-stage startups that use technology to enable commerce across Africa and Israel. It targets sectors such as fintech, insurtech, healthtech, edtech, SaaS, ecommerce, and online marketplaces. The firm leverages its partners' experience as serial entrepreneurs who have scaled multiple companies in Africa and made numerous angel investments. Beyond capital, it offers co-investment alongside special LPs, fund management, mentorship, market access, and education for its ecosystem. It provides governance and strategic advice to portfolio boards, introduces companies to industry partners and hires, prepares them for fundraising rounds, supports cross-border market strategy, and guides business modelling for growth.

Invests inConsumer E-commerce EdTech Fintech Healthtech InsurTech Marketplaces SaaS Africa Israel Lagos South Africa

Source: firm website, verified Sep 29, 2026.

Leave your own feedback

Stage

Seed–Series A

Lagos, US

Instruments

Equity

Founded

2021

Private fund assets

$1.2M

VC funds

Team · 5 people

from the firm's website

Guy Ellis· General Partner· Palm Beach, Florida, United Statesin

Guy Ellis is a co-founder, chairman, investor, and board advisor who has held more than 60 chairman, board, C-suite, advisory, and co-founder roles across multinational corporations, startups, non-profits, family offices, and high-growth businesses. His work focuses on governance, growth, turnarounds, M&A, strategy, capital deployment, and exits, operating with a permanent capital outlook, and he frequently leads AI transformation and business process automation initiatives. He is the author of The Negotiation Code, a member of organizations including YPO, PEF, and the CFO Club, and, originally from South Africa, is now based in the United States.

Ajuma Ataguba· Venture Partner· Nigeriain

Ajuma Ataguba is Managing Director at Founder Institute Abuja and a Venture Partner at White Hibiscus Capital. She works as a business development consultant across the technology, innovation, entrepreneurship, and international trade sectors, with experience in project management, business planning, and mentoring. She is a Cochran Fellow, Mashav Scholar, and Swedish Institute alumna, and holds social entrepreneurship certifications from the University of Pennsylvania's Wharton School and Copenhagen Business School.

Kessington Okundaye· Venture Partner· Katy, Texas, United Statesin

Kessington Okundaye is Managing Partner for IAM Technology Delivery and Consulting at Rekun Technologies, with over 29 years of experience in Identity and Access Management, cloud solutions, and IT leadership across the healthcare, banking, insurance, energy, and technology sectors. He holds a Doctorate in Information Systems Management and Business Administration from Walden University, an MBA from the University of Phoenix, and a bachelor's degree in engineering. His work spans software integration, cloud architecture, identity governance, and security compliance.

Pst. Lolu Akindele· Venture Partner

Bade Aluko· Managing Partner· Johannesburg Metropolitan Areain

Bade.Aluko@whitehibiscuscapital.com

Frequently asked questions

What stage does WHC invest at?: WHC invests at the Seed, Series A stages.
What sectors does WHC focus on?: WHC focuses on Consumer, E-commerce, EdTech, Fintech, Healthtech, InsurTech, Marketplaces, SaaS.
Where is WHC located?: WHC is headquartered in Lagos, US.

Similar investors

Valor Capital Group

Valor Capital Group is a cross-border venture fund connecting the US, Latin American, and global technology markets, investing in consumer internet and enterprise software companies.

$100K – $5M

Better Capital

Better Capital is a global venture capital firm that backs bold innovators from day zero, with a portfolio focused largely on Indian startups.

$5K – $100K

MONASHEES

Monashees is a Latin American venture capital firm backing technology-driven founders building category-defining companies from the region for global markets.

$10M

MAYA Capital Ventures

MAYA Capital is an early-stage venture fund that backs bold founders driving technological change across Latin America.

$100K – $10M

Flucas Ventures

Flucas Ventures is a solo GP fund led by Ashley Flucas, who simultaneously serves as COO of Summit Ventures while personally investing in 250-275+ startups and deploying over $75M through a syndicate of 2,000+ LPs in less than two years. The fund operates with true stage, sector, and geography agnosticism while democratizing access to top-tier venture deals by inviting diverse, nontraditional LPs to co-invest alongside marquee firms like Sequoia and Andreessen Horowitz.

$100K – $5M