The Forest Road Company
Private equityLos Angeles · Seed
Also known as FOREST ROAD ASSET MANAGEMENT LLC
Find your way into The Forest Road Company
Investment thesis
Forest Road positions itself as a non-traditional investment firm that operates investment and advisory platforms while acting as an active principal investor. Its operating businesses feed its deal pipeline and inform investment decisions, giving it a differentiated perspective for serving advisory clients. The firm emphasizes embracing complexity and creativity to find value where others see constraints, and highlights its understanding of market inefficiencies as its edge. It describes its evolution from tax credit lending into a forward-thinking, alpha-seeking investor that champions innovation and values diverse perspectives across its team.
Source: firm website, verified Sep 15, 2026.
What they invest in
from 1 of 1 portfolio companiesEdTech ×1Future of Work ×1HR Tech ×1SaaS ×1
HQs:United States×1
Investments · 1 tracked
founders shown can be your intro pathAtana provides compliance and workplace training courses for employees, paired with an analytics engine that measures training progress and surfaces organizational blind spots.
EdTechFuture of WorkHR TechSaaSBellevue, US
R Jordan Gates(Director)James M Gulian(Director)Tom Munro(Executive Officer)John Hansen(Executive Officer, Director)Mark Middlesworth(Director)John Byrnes(Director)
Co-investorsVerance Capital
Portfolio news
latest coverage across their companies
Media Partners · celebrityaccess.com · Aug 16, 2026
Frequently asked questions
- What stage does The Forest Road Company invest at?
- The Forest Road Company invests at the Seed stage.
- What sectors does The Forest Road Company focus on?
- The Forest Road Company focuses on Consumer, Crypto & Web3, Energy, Media & Entertainment, Sector Agnostic.
- Where is The Forest Road Company located?
- The Forest Road Company is headquartered in Los Angeles, US.
- Does The Forest Road Company lead rounds?
- The Forest Road Company typically participates in rounds rather than leading them.
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