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Strive Asset Management

Institutional investor

Dallas · 7 people tracked

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Investment thesis

Strive is a structured finance company and institutional asset manager that has adopted Bitcoin as its capital-allocation hurdle rate, offering products like SATA (a publicly traded preferred equity instrument), ETFs and model portfolios. It positions itself as a Bitcoin Treasury and asset management company focused on shareholder-first value maximization.

Source: firm website, verified Oct 13, 2026.

HQ
Dallas, US
Instruments
Equity
AUM
$2.4B

Team · 7 people

from the firm's website
Matt Cole· Chairman & CEOin
Arshia Sarkhani· Chief Marketing Officerin

Arshia Sarkhani co-founded Asset Entities Inc., where he served as Chief Executive Officer and Director from September 2021 and as President from March 2022, taking the company public on NASDAQ in February 2023. During his tenure, he oversaw capital raising and acquisitions, and in September 2025 completed a merger with Strive Inc. to form a Bitcoin treasury company. He currently serves as Chief Marketing Officer and a member of the Board of Directors at Strive.

Avik Roy· Chief Strategy Officerin

Avik Roy is Chief Strategy Officer and Board Observer at Strive (NASDAQ:ASST), a firm involved in bitcoin-backed digital credit, and Co-Founder and Chairman of the Foundation for Research on Equal Opportunity, a non-partisan think tank. He developed a plan for universal health coverage through private insurance that was introduced in Congress as the Fair Care Act, was an Aspen Institute Health Innovators Fellow from 2022 to 2024, and served as Opinion and Policy Editor at Forbes for a decade. Roy previously worked as a health care investor and portfolio manager at Bain Capital and J.P. Morgan, and studied molecular biology at the Massachusetts Institute of Technology and medicine at the Yale University School of Medicine.

Ben Pham· Chief Financial Officerin
Ben Werkman· Chief Investment Officerin
Jeff Walton· Chief Risk Officer & CEO of True Northin
Logan Beirne· Chief Legal Officer

Founder mafia

2 people who came through Strive Asset Management went on to found or lead other companies.

Frequently asked questions

What sectors does Strive Asset Management focus on?
Strive Asset Management focuses on Crypto & Web3.
Where is Strive Asset Management located?
Strive Asset Management is headquartered in Dallas, US.

Media · Podcasts & interviews

featuring the team

Wall Street Meets Bitcoin: Matt Cole (Strive Asset Management)

Bitcoin.com - Official Channel · Matt Cole

Why Strive Asset Management is ALL IN on BTC w/ CEO Matt Cole | Bitcoin for Corporations Ep. 3

Bitcoin Magazine · Matt Cole

Strive Asset Management CEO Matt Cole Keynote Speech | Bitcoin for Corporations 2025

Bitcoin Magazine · Matt Cole

Strive Asset Management Is REVOLUTIONIZING Wall Street | Matt Cole

Sean Spicer · Matt Cole

Interview with Matt Cole, CEO of Strive Asset Management. Strive was founded by Vivek Ramaswamy 🚀

Sachin Syal's "The O'ChakDe Show" · Matt Cole

Images

Strive Asset Management photo

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