Fundraising Fox

SROA

Private equity

West Palm Beach Β· 3 people tracked

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Investment thesis

SROA Capital focuses on the self-storage real estate sector, operating as a vertically integrated platform spanning new construction, acquisition, and property operation. It has built proprietary in-house operating technologies commonly associated with large publicly-held REITs, including an integrated revenue management system, a customer care center, and an online marketing division. These functions work together to run self-storage properties across the United States, with the aim of delivering risk-adjusted returns to its investors.

Invests inPropTechUnited StatesWest Palm Beach

Source: firm website, verified Aug 6, 2026.

HQ
West Palm Beach, US
Founded
2013
Tracked investments
2

Team Β· 3 people

from the firm's website
James Jenkins

Co-founder of SROA in partnership with Benjamin Macfarland; co-founder of Alliant.

Sidney Kohl

Co-founder of SROA in partnership with Benjamin Macfarland; co-founder of Kohl's Department Stores.

Investments Β· 2 tracked

founders shown can be your intro path
Kangaroo Self Storagekangarooselfstorage.co.ukin𝕏
SROAsroa.com𝕏

Fund performance Β· per public LP disclosures

as of Sep 2025
FundVintageCommittedNet IRRTVPIDPI
SROA IXLPs: San Joaquin County Employees' Retirement Association2023β€”β€”0.86x0.02x

Source: public limited-partner disclosures (CalPERS, CalSTRS). Net IRR / TVPI / DPI as reported by the limited partner; a fund's early-year IRR is an interim estimate (J-curve).

Frequently asked questions

What sectors does SROA focus on?
SROA focuses on PropTech.
Where is SROA located?
SROA is headquartered in West Palm Beach, US.

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