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SROA

Private equity

West Palm Beach · 21 people tracked

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Investment thesis

SROA Capital pursues a focused strategy of investing in self-storage real estate on behalf of its principals and partners, aiming to deliver risk-adjusted returns. As a vertically integrated platform combining private equity real estate with proprietary technology, the firm acquires, redevelops, and develops self-storage assets across the risk spectrum in major and secondary markets throughout the United States, operating them under the Storage Rentals of America brand. Its activities span new construction, acquisition, and operation, and it has expanded into adjacent alternative infrastructure such as cell towers, wireless leases, solar, billboards, and EV networks. The firm also runs a credit strategy sourcing bridge loans, mezzanine loans, and preferred equity investments.

Source: firm website, verified Sep 27, 2026.

HQ
West Palm Beach, US
Instruments
Equity · Debt
Founded
2013
Tracked investments
2

Team · 21 people

from the firm's website
James Jenkins

Co-founder of SROA in partnership with Benjamin Macfarland; co-founder of Alliant.

Sidney Kohl

Co-founder of SROA in partnership with Benjamin Macfarland; co-founder of Kohl's Department Stores.

What they invest in

from 2 of 2 portfolio companies

PropTech ×2Consumer ×1Logistics & Supply Chain ×1

HQs:United Kingdom×1United States×1

Investments · 2 tracked

founders shown can be your intro path
Kangaroo Self Storagekangarooselfstorage.co.ukin𝕏

Kangaroo Self Storage operates secure self-storage centres across Scotland and the North West of England, serving commercial, domestic, and student customers with personal storage units and additional facilities like offices and parking spaces.

Logistics & Supply ChainPropTechAltrincham, GB

Co-investorsHSBC

SROAsroa.comin𝕏

Storage Rentals of America (SROA) operates self-storage facilities across the United States, offering month-to-month unit rentals in various sizes, climate-controlled options, and vehicle parking.

ConsumerPropTech

Fund performance · per public LP disclosures

as of Sep 2025
FundVintageCommittedNet IRRTVPIDPI
SROA IXLPs: San Joaquin County Employees' Retirement Association2023——0.86x0.02x

Source: public limited-partner disclosures (CalPERS, CalSTRS). Net IRR / TVPI / DPI as reported by the limited partner; a fund's early-year IRR is an interim estimate (J-curve).

Frequently asked questions

What sectors does SROA focus on?
SROA focuses on PropTech.
Where is SROA located?
SROA is headquartered in West Palm Beach, US.

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