SROA
Private equityWest Palm Beach · 21 people tracked
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Investment thesis
SROA Capital pursues a focused strategy of investing in self-storage real estate on behalf of its principals and partners, aiming to deliver risk-adjusted returns. As a vertically integrated platform combining private equity real estate with proprietary technology, the firm acquires, redevelops, and develops self-storage assets across the risk spectrum in major and secondary markets throughout the United States, operating them under the Storage Rentals of America brand. Its activities span new construction, acquisition, and operation, and it has expanded into adjacent alternative infrastructure such as cell towers, wireless leases, solar, billboards, and EV networks. The firm also runs a credit strategy sourcing bridge loans, mezzanine loans, and preferred equity investments.
Source: firm website, verified Sep 27, 2026.
Team · 21 people
from the firm's websiteWhat they invest in
from 2 of 2 portfolio companiesPropTech ×2Consumer ×1Logistics & Supply Chain ×1
HQs:United Kingdom×1United States×1
Investments · 2 tracked
founders shown can be your intro pathKangaroo Self Storage operates secure self-storage centres across Scotland and the North West of England, serving commercial, domestic, and student customers with personal storage units and additional facilities like offices and parking spaces.
Logistics & Supply ChainPropTechAltrincham, GB
Co-investorsHSBC
Fund performance · per public LP disclosures
as of Sep 2025| Fund | Vintage | Committed | Net IRR | TVPI | DPI |
|---|---|---|---|---|---|
| SROA IXLPs: San Joaquin County Employees' Retirement Association | 2023 | — | — | 0.86x | 0.02x |
Source: public limited-partner disclosures (CalPERS, CalSTRS). Net IRR / TVPI / DPI as reported by the limited partner; a fund's early-year IRR is an interim estimate (J-curve).
Frequently asked questions
- What sectors does SROA focus on?
- SROA focuses on PropTech.
- Where is SROA located?
- SROA is headquartered in West Palm Beach, US.
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