Fundraising FoxOlivex
Venture capitalHong Kong · Seed · 10 people tracked
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Investment thesis
OliveX builds a gamified fitness ecosystem combining blockchain technology, NFTs, and premium brand partnerships to transform how people engage with fitness. Through apps like Dustland Runner and Dustland Rider, users earn utility tokens (DOSE) for real-world workouts and gain digital property rights. The company also operates a metaverse presence in The Sandbox and owns complementary fitness hardware solutions like KARA Mirror.
Source: firm website, verified Aug 3, 2026.
Team · 10 people
from the firm's website
Keith Rumjahn is a solopreneur who develops practical AI workflows, automation systems, and agent-based tools for professional teams. With over 15 years of startup experience including an IPO and exit, he now offers corporate AI training, productivity bootcamps, and custom automation solutions across marketing, operations, analytics, and customer service. His work focuses on translating AI capabilities into functional systems that teams integrate into daily operations rather than experimental implementations.
Adrian Hon is co-founder and former CEO of Six to Start, where he developed interactive games and narratives including "Zombies, Run!," a smartphone fitness game with ten million players. He is the author of "You've Been Played" (2022), a critical examination of gamification, and "A History of the Future in 100 Objects" (2020), and currently serves as Associate Artist at Traverse Theatre. His background includes work as a neuroscientist and experimental psychologist at Cambridge, UCSD, and Oxford.
Mary Chow is a Finance Compliance Manager at G2 Travel and a certified public accountant (CPA, CGA, CPHR) with over 20 years of experience in accounting and financial management. She spent her early career in Vancouver before relocating to Hong Kong, where she has held management and leadership roles across multiple industries including FinTech, blockchain, telecommunications, healthcare, logistics, and legal services. Her background encompasses financial management, HR, compliance, and office administration across both private and publicly listed multinational corporations.
Frequently asked questions
- What stage does Olivex invest at?
- Olivex invests at the Seed stage.
- What sectors does Olivex focus on?
- Olivex focuses on Crypto & Web3, Digital Health, Gaming, Healthtech, Wellness & Fitness.
- Where is Olivex located?
- Olivex is headquartered in Hong Kong, HK.
Media · Podcasts & interviews
featuring the teamKARA Smart Fitness: Transforming Home Workouts For All Ages - Keith Rumjahn, OliveX
Asia Healthcare Innovation Summit · Keith Rumjahn
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