Fundraising Fox

Olivex

London Β· Seed Β· 4 people tracked

✨ Fox Verdict
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Investment thesis

OliveX builds a gamified fitness ecosystem combining blockchain technology, NFTs, and premium brand partnerships to transform how people engage with fitness. Through apps like Dustland Runner and Dustland Rider, users earn utility tokens (DOSE) for real-world workouts and gain digital property rights. The company also operates a metaverse presence in The Sandbox and owns complementary fitness hardware solutions like KARA Mirror.

Source: firm website, verified Jul 21, 2026.

Stage
Seed
HQ
London, GB
Instruments
Equity
Founded
2007

Team Β· 4 people

from the firm's website
Keith RumjahnΒ· CEO and Founder
Adrian HonΒ· Chief Innovation Officer
Andy HallΒ· Chief Operations Officer
Mary ChowΒ· Chief Financial Officer

Frequently asked questions

What stage does Olivex invest at?
Olivex invests at the Seed stage.
What sectors does Olivex focus on?
Olivex focuses on Crypto & Web3, Digital Health, Gaming, Healthtech.
Where is Olivex located?
Olivex is headquartered in London, GB.

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