Lulu Cheng Meservey
Venture capitalActively deployingPhiladelphia · 2 people tracked
Also known as LULU CHENG MESERVEY MANAGEMENT, LLC
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Investment thesis
Rostra argues that the old PR playbook of relying on third-party media and publicists is obsolete now that founders can reach audiences directly via social media and the internet. It holds that founders are the best, irreplaceable spokespeople for their companies because the story is the product and building a movement requires a founder's passion and conviction. Rostra positions itself as a partner that helps founders 'go direct' — crafting and owning their own narrative, building their own platform and audience — without outsourcing communications to faceless committees or offering up their edges to entrenched interests.
Source: firm website, verified Sep 29, 2026.
Team · 2 people
from the firm's websiteFrequently asked questions
- Where is Lulu Cheng Meservey located?
- Lulu Cheng Meservey is headquartered in Philadelphia, US.
Media · Podcasts & interviews
featuring the teamGain attention as an underdog with this framework | Lulu Cheng Meservey
Lenny's Podcast · Lulu Cheng Meservey
Navigating comms and PR | Lulu Cheng Meservey (Substack, Activision Blizzard)
Lenny's Podcast · Lulu Cheng Meservey
The Comms Strategist Behind Anduril, Shopify & Cognition | Lulu Cheng Meservey
David Senra · Lulu Cheng Meservey
How to Start a Cult | Lulu Cheng Meservey
Relentless · Lulu Cheng Meservey
Helping Founders Go Direct in a New Era of PR & Comms with Lulu Cheng Meservey | Ep. 25
Uncapped with Jack Altman · Lulu Cheng Meservey
Learn Marketing in 80 Minutes — Lulu Cheng Meservey
David Perell · Lulu Cheng Meservey

