Lulu Cheng Meservey

Investment thesis

Rostra argues that the old PR playbook of relying on third-party media and publicists is obsolete now that founders can reach audiences directly via social media and the internet. It holds that founders are the best, irreplaceable spokespeople for their companies because the story is the product and building a movement requires a founder's passion and conviction. Rostra positions itself as a partner that helps founders 'go direct' — crafting and owning their own narrative, building their own platform and audience — without outsourcing communications to faceless committees or offering up their edges to entrenched interests.

Source: firm website, verified Aug 3, 2026.