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Jenfi

Venture debtoperating company · company profile

Singapore · Seed–Growth · 2 people tracked

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Investment thesis

Jenfi focuses on financing digitally-enabled and ecommerce businesses across Southeast Asia through revenue-based, non-dilutive growth capital. Rather than taking equity, the firm offers flexible funding with repayments tied to a business's performance, allowing founders to invest in growth activities such as marketing, inventory, and sales campaigns on their own terms. Positioned as a provider of Asia's most flexible growth capital, Jenfi aims to remove the hassle of traditional financing and enable companies to access capital proactively. The firm emphasizes empowerment, ownership retention, and repayment flexibility, serving markets including Singapore, Vietnam, and Indonesia with plans to expand further across the region.

Source: firm website, verified Oct 10, 2026.

Stage
Seed–Growth
HQ
Singapore, SG
Leads rounds
Follows
Instruments
Debt
Founded
2019
Tracked investments
1

Team · 2 people

from the firm's website
Jeffrey Liu· Co-Founder & CEOin

Co-Founder and CEO of Jenfi with a background in operations and finance, having previously co-founded GuavaPass and held roles at BeachMint and Lehman Brothers. He focuses on providing revenue-based financing to digitally-enabled businesses in Asia.

Justin Louie· Co-Founder & CTOin

Co-Founder and CTO of Jenfi with a product and engineering background, having previously built home automation products such as Artscience.io. He leads the technology behind Jenfi's financing lifecycle and software solutions.

Founder mafia

3 people who came through Jenfi went on to found or lead other companies.

What they invest in

from 1 of 1 portfolio companies

B2B Marketplaces ×1SaaS ×1Travel & Hospitality ×1

HQs:Singapore×1

Investments · 1 tracked

founders shown can be your intro path
Mystiflymystifly.comMar 2023 · $8M

Mystifly operates a Platform-as-a-Service called the Smart Selling Platform that aggregates and normalizes multisource air content (NDC, LCC, GDS, and a consolidator marketplace) into a single API for shopping, selling, order management, and post-booking servicing.

B2B MarketplacesSaaSTravel & HospitalitySingapore, SG

Co-investorsVaranium Capital AdvisorsRecruit Holdings

Frequently asked questions

What stage does Jenfi invest at?
Jenfi invests at the Seed, Series A, Growth stages.
What sectors does Jenfi focus on?
Jenfi focuses on Direct to Consumer, E-commerce, Fintech, Retail Tech, SaaS, Sector Agnostic.
Where is Jenfi located?
Jenfi is headquartered in Singapore, SG.
Does Jenfi lead rounds?
Jenfi typically participates in rounds rather than leading them.

Media · Podcasts & interviews

featuring the team

Jeff Liu and Justin Louie from Jenfi on How They Got Started and Being 2nd Time Founders

Iterative · Justin Louie

Images

Jenfi photo

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