Istyle
Investment thesis
istyle positions itself as a consumer-focused 'Market Design Company' aiming to create a consumer-centric market by envisioning an ideal future and building positive feedback loops among all stakeholders. Its mission centers on updating the world of beauty and making people happy by generating fulfilling connections between consumers and beauty-related products, services, and people, adapting to shifts in lifestyle, values, and technology. The company emphasizes a 'spirit of co-creation,' mutual respect, and shared action guidelines known as the '7i' — seven English words beginning with 'i' that guide employees in creating new mechanisms and values ('style') suited to a consumer-centered market.
Source: firm website, verified Aug 3, 2026.
Frequently asked questions
- What sectors does Istyle focus on?
- Istyle focuses on Consumer, E-commerce, Media & Entertainment, Retail Tech, Wellness & Fitness.
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