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Improbable

Venture studiooperating company · company profile

Cambridge · 8 people tracked

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Investment thesis

Improbable operates as a venture builder, blending the agility of a startup with the resources of a large corporation to advance emerging technology ecosystems. It focuses on the future of the internet, backing founders building metaverse experiences, Web3 innovations, and AI-driven platforms. The firm co-creates and scales businesses intended to shape how the internet influences work, play, and society. It reports having launched nine ventures with six successful exits, positioning itself as a builder of foundational infrastructure for the next generation of the internet.

Source: firm website, verified Aug 3, 2026.

HQ
Cambridge, GB
Instruments
Equity
Founded
2012
Tracked investments
1

Team · 8 people

from the firm's website & curated
Herman Narula· Founder

Co-founder of Improbable who has spent over a decade tackling technical challenges and exploring the societal effects of AI, Web3, and the metaverse.

Rob Whitehead· Co-founder

Co-founder with deep technical expertise in scalable simulations and virtual experiences, now focused on new venture creation.

Irina Scarlat· Chief Marketing Officer

Leads Improbable's go-to-market efforts and works with portfolio companies to help founders develop product narratives and growth models.

Mark Shepherd· Chief Legal Officerin

Leads Improbable's legal team since 2017 with nearly two decades of experience advising technology, digital entertainment, and financial services clients.

Robin Šmíd· Chief Operating Officer

Oversees management, finance, and strategy operations, building systems to ensure the venture builder's operational excellence.

Drew Reid· Chief Legal Officerin

Vice President who joined in 2024 after serving as a Senior Vice President at RockCreek focused on VC and PE. Holds a B.A. in Psychology from Harvard University.

Michel Briejer· Head of PR and GA, Chinain

Michel Briejer is Managing Partner at Thuja Capital. He is a venture capital investor focused on early-stage companies developing medical products, including therapeutics, medical devices, digital health, and medical foods.

Roger Sun· Head of PR and GA, Chinain

Roger Sun is Head of Public Relations and Government Affairs, China, at Improbable. He has more than 20 years of experience in public relations and government affairs, including external communications, government engagement, crisis management, corporate social responsibility, media relations, community management, and internal communications. He is a graduate of Tsinghua University.

Founder mafia

16 people who came through Improbable went on to found or lead other companies.

+ 4 more

What they invest in

from 1 of 1 portfolio companies

Creator Economy ×1Media & Entertainment ×1Sports Tech ×1

Investments · 1 tracked

founders shown can be your intro path
Fan3fan3.io𝕏Oct 2025 · $5M

Fan3 is a platform that helps musicians verify fans, protect presale ticket access from resale, and collect fan data across live shows and streaming using tools like NFC.

Creator EconomyMedia & EntertainmentSports Tech

Ross Taylor(Founder)in

Co-investorsSerafund

Portfolio news

latest coverage across their companies

Frequently asked questions

What sectors does Improbable focus on?
Improbable focuses on AI & Machine Learning, Crypto & Web3, Deep Tech, Gaming.
Where is Improbable located?
Improbable is headquartered in Cambridge, GB.

Media · Podcasts & interviews

featuring the team

Into the Metaverse | Herman Narula (Improbable) with Mike Butcher (Pathfounders)

Slush · Herman Narula

How Rob Whitehead co-founded Improbable

Blockchain Gaming World · Rob Whitehead

193 | Why Improbable launched the Somnia blockchain w/ Herman Narula

Blockchain Gaming World · Herman Narula

Sai Srinivas (MPL) & Herman Narula (Improbable) on Winning by Creating Your Own Market | Slush 2024

Slush · Herman Narula

Fixing The Metaverse Problem | Improbable CEO Herman Narula Interview

Paul Barron Network · Herman Narula

Interview w/ Herman Narula of Improbable (BAYC Otherside Metaverse Dev)

CryptoStache · Herman Narula

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