Fundraising Fox

Improbable

Venture studio

Cambridge · 5 people tracked

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Investment thesis

Improbable operates as a venture builder, combining startup agility with corporate strength to advance frontier ecosystems in AI, Web3, and the metaverse. It partners with founders to create and scale ventures focused on the future internet — spanning metaverse experiences, Web3 innovations, and AI-driven platforms that reshape how people work, play, and interact. The firm reports having launched nine ventures with six successful exits, positioning itself to help build the next generation of internet infrastructure and applications.

Invests inAI & Machine LearningCrypto & Web3Deep TechGamingCambridgeUnited Kingdom

Source: firm website, verified Aug 3, 2026.

HQ
Cambridge, GB
Instruments
Equity
Founded
2012

Team · 5 people

from the firm's website
Herman Narula· Founder

Co-founder of Improbable who has spent over a decade tackling technical challenges and exploring the societal effects of AI, Web3, and the metaverse.

Rob Whitehead· Co-founder

Co-founder with deep technical expertise in scalable simulations and virtual experiences, now focused on new venture creation.

Irina Scarlat· Chief Marketing Officer

Leads Improbable's go-to-market efforts and works with portfolio companies to help founders develop product narratives and growth models.

Mark Shepherd· Chief Legal Officer

Leads Improbable's legal team since 2017 with nearly two decades of experience advising technology, digital entertainment, and financial services clients.

Robin Šmíd· Chief Operating Officer

Oversees management, finance, and strategy operations, building systems to ensure the venture builder's operational excellence.

Frequently asked questions

What sectors does Improbable focus on?
Improbable focuses on AI & Machine Learning, Crypto & Web3, Deep Tech, Gaming.
Where is Improbable located?
Improbable is headquartered in Cambridge, GB.

Media · Podcasts & interviews

featuring the team

Into the Metaverse | Herman Narula (Improbable) with Mike Butcher (Pathfounders) - YouTube

Slush · Herman Narula

193 | Why Improbable launched the Somnia blockchain w/ Herman Narula - YouTube

Blockchain Gaming World · Herman Narula

Sai Srinivas (MPL) & Herman Narula (Improbable) on Winning by Creating Your Own Market | Slush 2024 - YouTube

Slush · Herman Narula

Fixing The Metaverse Problem | Improbable CEO Herman Narula Interview - YouTube

Paul Barron Network · Herman Narula

Interview w/ Herman Narula of Improbable (BAYC Otherside Metaverse Dev) - YouTube

CryptoStache · Herman Narula

Improbable: Powering the Otherside Metaverse with Herman Narula | Overpriced JPEGs #47 - YouTube

Bankless · Herman Narula

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