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Graphit Holding

Family office

Ellmau · Seed–Series A

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Investment thesis

Graphit Holding is the holding company of the Gregor Anton Piëch family office. Through subsidiaries focused on specific areas of expertise, it invests in startups and early growth-stage companies while maintaining ties to the automotive sector, reflecting the shareholder family's roots. The firm emphasizes creating long-term value beyond pure return optimization, aiming to support entrepreneurs, investors, employees and customers alike. It pursues sustainable growth driven by entrepreneurship and innovation, seeking positive impact on the world. Its subsidiaries act as active investors, taking stakes in promising companies, with established partnerships spanning lifestyle, beauty, fashion, sustainable packaging technology, finance, gastronomy, food and automotive.

Source: firm website, verified Aug 3, 2026.

Stage
Seed–Series A
HQ
Ellmau, AT
Instruments
Equity

Frequently asked questions

What stage does Graphit Holding invest at?
Graphit Holding invests at the Seed, Series A stages.
What sectors does Graphit Holding focus on?
Graphit Holding focuses on Consumer, Fintech, FoodTech, Mobility & Transportation, New Materials, Sector Agnostic.
Where is Graphit Holding located?
Graphit Holding is headquartered in Ellmau, AT.

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