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Graphit Holding

Family office

Ellmau · Seed–Growth

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Investment thesis

Graphit Holding is the holding company of the Piëch family office and acts as an active investor through its subsidiaries (including Graphit Lifestyle and Graphit NeoTaste), each focused on a particular area of expertise. It backs startups and early growth-stage companies while maintaining ties to the automotive sector rooted in the shareholder family's history. Rather than pursuing returns alone, the firm emphasizes creating lasting value and sustainable growth through entrepreneurship and innovation. Leveraging a strong global network, it has established partnerships across lifestyle, beauty, fashion, sustainable packaging technology, finance, gastronomy, food and automotive sectors, aiming to help shape a better future.

Source: firm website, verified Nov 1, 2026.

Stage
Seed–Growth
HQ
Ellmau, AT
Instruments
Equity

Frequently asked questions

What stage does Graphit Holding invest at?
Graphit Holding invests at the Seed, Series A, Growth stages.
What sectors does Graphit Holding focus on?
Graphit Holding focuses on Circular Economy, Consumer, Fintech, FoodTech, Mobility & Transportation, New Materials, Sector Agnostic.
Where is Graphit Holding located?
Graphit Holding is headquartered in Ellmau, AT.

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