Fundraising FoxCult-Classic Ventures
Venture capitalSeed · 1 people tracked
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Investment thesis
Cult-Classic positions itself as an innovation platform focused on consumer brands with the potential to reshape the spending habits of a new generation of consumers. The firm brings both capital and capability to the companies it backs, and expresses particular interest in category creation — brands that establish or define entirely new product categories rather than compete within existing ones.
Source: firm website, verified Aug 3, 2026.
Team · 1 people
from curated
Johnnie Yu, born and raised in Shanghai and now based in New York, builds and operates consumer brands while also working as an artist and creative engineer. He currently runs the AI and software practice at a consumer VC firm under the name Listen.codes, publishes the indie food publication Off-Menu Magazine, and operates Pragmatic, his freelance technology and design studio. He also angel invests in and syndicates deals, backing consumer and health-focused companies such as Culina Health, Maude, and Nguyen Coffee Supply.
Frequently asked questions
- What stage does Cult-Classic Ventures invest at?
- Cult-Classic Ventures invests at the Seed stage.
- What is Cult-Classic Ventures's typical check size?
- Cult-Classic Ventures typically writes checks of $5K – $10K.
- What sectors does Cult-Classic Ventures focus on?
- Cult-Classic Ventures focuses on Consumer.
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