/Investor DB

Craton

Family office

London · 5 people tracked

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Investment thesis

Craton aims to redefine direct private equity investment by making it accessible to Single Family Offices and other LPs, enabling them to design and implement investment strategies on their own terms. Founded on the belief that family offices deserve institutional-grade financial sophistication delivered with discretion and a personal touch, the firm brings together senior professionals from top PE firms, strategy consultancies, and global M&A teams. It bridges the gap between independent direct investment and traditional private equity, offering a rigorous, tailored, end-to-end solution built on trust, alignment, and long-term relationships. Craton provides a dynamic ecosystem and comprehensive infrastructure to help LPs invest, grow, and succeed in a fragmented, disintermediated private equity market.

Source: firm website, verified Sep 27, 2026.

HQ
London, GB
Tracked investments
1
Acquisitions
1

Team · 5 people

from the firm's website

What they invest in

from 1 of 1 portfolio companies

Cloud Computing ×1Developer Tools ×1SaaS ×1

HQs:United States×1

Investments · 1 tracked

founders shown can be your intro path
Flywheelgetflywheel.cominacquired by WP Engine · Jun 2019

WP Engine (Flywheel) provides enterprise-grade WordPress hosting infrastructure designed to support high-traffic websites with advanced caching, security, and network optimization.

Cloud ComputingDeveloper ToolsSaaSAustin, US

Jason Cohen(Founder)

Co-investorsFive Elms CapitalHyde Park Venture PartnersNelnet8VCLightbankLudlow Ventures+2 more

Exits · 1

1 acquisitions

Flywheelacq. by WP Engine

Fund performance · per public LP disclosures · 2

as of Jun 2025
FundVintageCommittedNet IRRTVPIDPI
Craton Equity Investors II, L.P.LPs: California State Teachers' Retirement System2012—-19.1%0.26x0.26x
Craton Equity Investors ILPs: California Public Employees' Retirement System, New York City Employees' Retirement System, Los Angeles City Employees' Retirement System +1 more2006—-32.7%1.70x0.98x

Source: public limited-partner disclosures (CalPERS, CalSTRS). Net IRR / TVPI / DPI as reported by the limited partner; a fund's early-year IRR is an interim estimate (J-curve).

Frequently asked questions

Where is Craton located?
Craton is headquartered in London, GB.

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