Fundraising FoxCraton
Family officeLondon · 5 people tracked
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Investment thesis
Craton aims to redefine direct private equity investment by making it accessible to Single Family Offices and other LPs, enabling them to design and implement investment strategies on their own terms. Founded on the belief that family offices deserve institutional-grade financial sophistication delivered with discretion and a personal touch, the firm brings together senior professionals from top PE firms, strategy consultancies, and global M&A teams. It bridges the gap between independent direct investment and traditional private equity, offering a rigorous, tailored, end-to-end solution built on trust, alignment, and long-term relationships. Craton provides a dynamic ecosystem and comprehensive infrastructure to help LPs invest, grow, and succeed in a fragmented, disintermediated private equity market.
Source: firm website, verified Sep 27, 2026.
Team · 5 people
from the firm's websiteFounder of Craton, leading strategy, client relationships, and development of the firm's platform and team. Previously worked in private equity M&A at Citi.
Advises on investment strategy, execution, and value creation, drawing on operational and impact-focused private equity experience. Formerly Global Head of Operations at The LIVEKINDLY Collective and Head of Private Equity at Standard Bank.
Supports clients on M&A execution and commercial finance as an advisor and interim CFO, working with Craton since 2018. Previously held senior finance and M&A roles at Babcock and Avincis (a KKR portfolio company).
Focuses on project origination, transaction execution, diligence, and strategic positioning, working with Craton since 2018. Previously worked in M&A and private equity at J.P. Morgan, The Carlyle Group, and PineBridge Investments, and founded Prospera Capital.
Operations Lead at Craton who enjoys paragliding in the Austrian Alps in her spare time.
What they invest in
from 1 of 1 portfolio companiesCloud Computing ×1Developer Tools ×1SaaS ×1
HQs:United States×1
Investments · 1 tracked
founders shown can be your intro path
WP Engine (Flywheel) provides enterprise-grade WordPress hosting infrastructure designed to support high-traffic websites with advanced caching, security, and network optimization.
Cloud ComputingDeveloper ToolsSaaSAustin, US
Jason Cohen(Founder)
Co-investorsFive Elms CapitalHyde Park Venture PartnersNelnet8VCLightbankLudlow Ventures+2 more
Exits · 1
1 acquisitionsFlywheelacq. by WP Engine
Fund performance · per public LP disclosures · 2
as of Jun 2025| Fund | Vintage | Committed | Net IRR | TVPI | DPI |
|---|---|---|---|---|---|
| Craton Equity Investors II, L.P.LPs: California State Teachers' Retirement System | 2012 | — | -19.1% | 0.26x | 0.26x |
| Craton Equity Investors ILPs: California Public Employees' Retirement System, New York City Employees' Retirement System, Los Angeles City Employees' Retirement System +1 more | 2006 | — | -32.7% | 1.70x | 0.98x |
Source: public limited-partner disclosures (CalPERS, CalSTRS). Net IRR / TVPI / DPI as reported by the limited partner; a fund's early-year IRR is an interim estimate (J-curve).
Frequently asked questions
- Where is Craton located?
- Craton is headquartered in London, GB.