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b.labs Ventures

Venture studioOperating company

Jersey City · Pre-Seed–Seed · 3 people tracked

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Investment thesis

b.labs operates as a venture think tank and studio focused on solving pressing local and global problems through a holistic, ecosystem-wide approach. It is industry agnostic and favors deep, operational involvement in a small set of ventures (typically 5-7 active at a time) rather than spreading capital across many companies. Rather than acting as a traditional accelerator, b.labs invests capital, technology, marketing, management, and strategic direction into each venture, often managing them via its internal agency Blueliner to keep overhead low. Several of its companies form 'The Golden Square,' a group of socially conscious, interconnected businesses aimed at improving communities and children's lives.

Invests inSector AgnosticJersey CityUnited States

Source: firm website, verified Nov 9, 2026.

Stage
Pre-Seed–Seed
HQ
Jersey City, NJ, US
Instruments
Equity
Founded
2018
Tracked investments
9

Team · 3 people

from the firm's website
Arman Roustain

Serial entrepreneur who first conceived b.labs and applied it to a pilot project (Ajustco) in 2014 before formalizing the firm in 2018.

Micah Bochartin
Mustafa Farhadin

What they invest in

from 6 of 9 portfolio companies

Consumer ×3EdTech ×2AdTech ×1Advanced Manufacturing ×1AI & Machine Learning ×1Construction Tech ×1Fintech ×1Gaming ×1

Investments · 9 tracked

founders shown can be your intro path
Ajustcoajustco.com

Ajustco develops anchoring hardware products, including its Anchor Thread technology and fasteners such as the D-Bolt, HD Eye Nut, and J Bolt.

Advanced ManufacturingConstruction TechHardware

Jason Stile(Co-founder & CEO)Jamie Walsh(Co-founder & COO)Adam Peters(Chief Commercial Officer)Paul Leone Peters(Chairman of the Board)Joseph Fugallo III(Chief Product Officer / Anchor Thread Inventor)Joseph Fugallo IV(Chief Design Officer)

Basement Sportsbasementsports.com

Basement Sports is a mixed reality sports gaming company that combines indoor/outdoor smart sports equipment with a companion mobile and web app for scorekeeping, livestreaming, and contests.

ConsumerGamingSports Tech

Kidcoinkidcoin.com

Kidcoin offers a mobile app for financial literacy aimed at children and families, letting parents issue and manage reward-based "Kidcoin" currency for allowances, gifts and achievements.

ConsumerEdTechFintech

The 7 Pillars7pillarsdigital.com

7 Pillars Digital offers a digital marketing methodology and framework built around seven core principles for planning and executing marketing campaigns.

AdTechEdTechMarketing Tech

Arman Rousta(CEO)

The Advocatoradvocator.io

Advocator is an online platform where users create or join coalitions to advance political causes, giving them access to lobbying tools and political action committees (PACs).

GovTechSaaSSocial

Timebugtimebug.io

Timebug is an AI-powered personal coaching and productivity app that adapts to users' habits, guides them through goal-based challenges, and supports collaborative goals for both individuals and teams.

AI & Machine LearningConsumerWellness & Fitness

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

BemovedBlend FCBlueliner

Frequently asked questions

How many investments has b.labs Ventures made?
b.labs Ventures has 9 tracked investments.
What stage does b.labs Ventures invest at?
b.labs Ventures invests at the Pre-Seed, Seed stages.
What sectors does b.labs Ventures focus on?
b.labs Ventures focuses on Sector Agnostic.
Where is b.labs Ventures located?
b.labs Ventures is headquartered in Jersey City, US.

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