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Zwipe
Techstars '26Los Angeles, US · Founded 2022 · 11 employees on LinkedIn · 1 known investors
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Zwipe provides branded membership card and loyalty infrastructure for restaurants, enabling them to drive repeat visits and predictable recurring revenue through paid membership programs tied to physical and virtual cards.
Also known as PizzaBox
Founders & leadership
Zwipe was founded in 2022 by Vincent Chaglasyan.
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Funding
SEC filings, press & company announcements$14M disclosed across 1 round · 2019
- $14MraisedJan 2019 · 2 sourcesSource ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Sep 2026Zwipe, formerly known as PizzaBox, sells paid membership and loyalty infrastructure to restaurants. Instead of points-based programs awarded after a purchase, the company's model has guests pay upfront to join a restaurant's membership club, receiving a branded card that carries perks, credits or cashback. The stated aims are recurring revenue for the operator, more frequent visits, and a direct relationship with the guest.
The platform is organized around three card products: a membership card, which is a branded debit card tied to a paid restaurant membership that delivers monthly perks and member-only access; a cashback card, which loads cashback onto the restaurant card after each purchase; and gift and deposit cards, which customers can gift, reload, and use for prepaid dining or membership payments. Restaurants can configure different membership formats, including daily access passes, weekly signature passes, hybrid monthly programs, value savings plans, VIP clubs, cashback programs, and fundraising memberships run with schools and community groups.
Alongside the cards, Zwipe supplies subscription management and member tracking, recurring payments and auto-renewals, a built-in CRM, and engagement tooling such as SMS, push notifications and automated campaigns.
Business model
Zwipe supplies the infrastructure that lets restaurants sell paid memberships and branded cards to their own guests, positioning the restaurant to collect upfront and recurring member payments while Zwipe handles subscription management, billing, card issuance and member messaging [0].
▸Full profile — market position, technology, go-to-market, history
Market position
Zwipe frames itself as bringing to restaurants the paid-loyalty model already used by large brands in other industries, describing the future of loyalty as memberships rather than points [0].
Zwipe contrasts its paid membership approach with traditional free loyalty programs, arguing that points awarded after purchase, passive customer lists, app downloads and discount-driven behavior do not guarantee return visits, whereas upfront paid membership creates commitment, a direct member relationship and built-in recurring revenue. Operationally it emphasizes no required POS integration and no consumer app download [0].
Technology
The cards are Mastercard-powered and issued in both physical and virtual form, with support for Apple Wallet and Google Wallet. Zwipe states that no consumer app download is required and that redemption runs through existing payment flows, so no POS integration is needed, though the system can also work alongside a restaurant's existing POS. The platform includes subscription management, member tracking, recurring payments and auto-renewals, secure processing, a built-in CRM, and SMS/push messaging with automated campaigns [0].
Go-to-market
The website directs prospective restaurant customers to book a call rather than self-serve signup [0].
Restaurants and restaurant brands seeking repeat visits and recurring revenue, including operators running member clubs, VIP memberships, monthly dining programs, prepaid/gift card programs, and fundraising partnerships with schools and community groups [0].
History
The company previously operated under the name PizzaBox and now trades as Zwipe [0].
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsThe company states it was formerly known as PizzaBox and now operates as Zwipe.
Zwipe's branded membership, cashback and gift/deposit cards are described as Mastercard-powered.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 7
primary sources listed
- Zwipezwipe.co · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Zwipe do?
- Zwipe provides branded membership cards and paid loyalty infrastructure for restaurants.
- Who founded Zwipe?
- Zwipe was founded by Vincent Chaglasyan in 2022.
- Who are Zwipe's investors?
- Zwipe's investors include Techstars.
- How much funding has Zwipe raised?
- Zwipe has disclosed $14M raised across 1 round.
- Where is Zwipe headquartered?
- Zwipe is headquartered in Los Angeles, US.