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Zinnia Technologies
Techstars '23Winnetka, US · 11 employees on LinkedIn · 2 known investors
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Zinnia TV is a digital media platform built for storytelling and content creation. The company focuses on enabling creators and media professionals to produce and share multimedia content.
Also known as Zinnia Technologies Inc · ZINNIA TECHNOLOGIES INC. · Zinnia TV
Founders & leadership
Investors · 2
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Zinnia Technologies Inc. is a healthcare technology company that operates Zinnia TV, a subscription streaming service delivering research-driven, dementia-friendly video content for people living with Alzheimer's disease and other dementias and for their caregivers. The videos are deliberately slow-paced and free of complex plots, unfamiliar characters and commercials, so that viewers who struggle to process rapid imagery, follow a storyline or distinguish fact from fiction can watch comfortably. Content categories include nature and travel, animals, babies, hobbies and places, sing-alongs, trivia and games, conversation starters, and Simulated Presence Therapy videos intended to reduce loneliness.
A distinct part of the library addresses Activities of Daily Living: short videos that model tasks such as drinking water, bathing, toileting, dressing, eating and winding down for sleep, with the aim of easing transitions and reducing conflict around these routines. The platform also offers caregiver education videos and access to a virtual support community. The service is distributed across web, iOS, Android, Apple TV, Roku, Amazon Fire TV and Samsung Tizen, with AirPlay and Chromecast support, video sharing and offline downloads in the mobile app. The company's primary registered NAICS classification is 516210, Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers.
Zinnia Technologies is a private, for-profit Delaware corporation self-certified as a small disadvantaged business and a woman-owned small business. It is described as a pre-seed stage company with roughly 8 employees (1-10 range) and has been funded primarily through accelerator participation and grants.
Founding story
Co-founder Allyson Schrier states that she created Zinnia because her husband had dementia and she wanted videos that would keep him occupied and content, give her a break, distract and calm him when he was anxious, encourage him to drink water, bathe, dress and use the toilet, and remind him of activities he enjoyed. No such product existed, so the team built it.
Business model
Zinnia Technologies operates a direct-to-consumer subscription streaming service alongside a business plan for care organizations. Family plans are sold at $9.99 per month or $69.99 per year (advertised as a 41% saving, equivalent to $5.83 per month), each with a 14-day free trial and cancellation at any time. Businesses and care communities are offered month-to-month contracts arranged through a booked demo. Subscriptions can also be purchased in-app with auto-renewal through the Google Play billing system. Third-party classification describes the model as B2C with subscription SaaS and freemium characteristics, alongside B2B subscription activity.
Recurring subscription revenue from consumer monthly and annual plans and from month-to-month contracts with businesses and care communities, with in-app purchases available through app store billing. Non-dilutive grant funding from public and institutional sources supplements revenue.
Latest developments
A $500,000 grant from the National Institute on Aging was recorded in December 2025, the company's most recent funding event, bringing tracked total funding to $643,898. Monthly website visitors were reported at 23,000 in May 2025, up 40% month over month. The most recent federal award recorded is dated September 20, 2025, and the Android app was last updated in September 2026.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
A pre-seed stage company in the dementia care and age-tech segment, positioned within healthcare streaming and patient engagement. Comparable companies identified by a private-markets data provider include Memory Lane TV, My Life Films and MapHabit. The company reports thousands of subscribers and more than 5,000 Android app downloads.
The service is purpose-built for cognitive impairment rather than repurposed general entertainment: videos are gently paced, avoid confusing plots and characters, and carry no commercials. Content is described as crafted by dementia experts, artists, researchers and care professionals, and the company characterizes its videos as research-driven care tools rather than passive entertainment, with specific formats targeted at anxiety de-escalation and at modelling activities of daily living. Caregiver education material and a virtual support community accompany the video library.
Technology
A multi-platform video streaming service delivered over the web and via native applications for iOS, iPadOS, Apple TV, Android, Roku and Amazon Fire TV, with Samsung Tizen support; LG and other unsupported smart TVs require an external Roku, Apple TV or Fire TV device. Features include HD streaming, continue-watching resume, wireless display via AirPlay and Chromecast, video sharing, and offline downloads. The Android build requires Android 5.0 or later. A private-markets profile classifies the company as non-AI.
Go-to-market
Distribution is through consumer app stores and connected-TV platforms including Roku, Amazon Fire TV, Apple TV, Samsung Tizen, iOS and Android, plus a web player. Acquisition relies on free trials and word of mouth, including referrals from clinicians such as occupational therapists and nurses cited in customer testimonials. A separate track targets memory care businesses and care communities through demo bookings, with material aimed at residents, care staff, enrichment staff, families and marketing teams. Grant funding from aging and brain-health institutions supports development.
Family caregivers of people living with Alzheimer's disease and other dementias, the people they care for across all stages of dementia, and professional buyers including memory care and long-term care communities, adult day programs, private engagement clients, and care and enrichment staff.
Geography
U.S.-based and incorporated in Delaware. Sources give differing location records: Winnetka, Illinois is listed as headquarters in federal awardee data and among Techstars-listed locations, which also include Chicago, the Illinois Medical District, and North Chicago; a private-markets profile lists Chicago, Illinois. The Google Play developer address is 251 Little Falls Dr, Wilmington, Delaware. The app is supported in English.
History
The corporation was founded in June 2019 (date founded recorded as June 12, 2019) and incorporated in Delaware. It registered federally as an awardee entity in June 2020. The Zinnia TV application was released in 2022 and first listed on the Amazon Appstore on September 14, 2022. The company participated in a Techstars accelerator (recorded January 2023) and subsequently received grant funding, including awards associated with the Centre for Aging and Brain Health Innovation, National Bank of Canada and the National Institute on Aging, the latest recorded in December 2025. Its most recent federal award is dated September 20, 2025.
Risks & controversies
The company is early stage (pre-seed, roughly 8 employees) and has raised a modest total of $643,898, largely through grants and accelerator participation, leaving it dependent on continued grant awards and subscription growth. Public records list inconsistent headquarters information across Winnetka, Chicago and a Delaware registered address. App store disclosures indicate collection and third-party sharing of personal information, financial information, location and device identifiers, including advertising identifiers used for third-party marketing. Support for the streaming apps is handled via a Vimeo OTT support address, indicating reliance on a third-party streaming platform provider.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 3
Companies working in the same space as Zinnia Technologies.
Timeline · 4
launches, deals, and filingsA $500,000 grant from the National Institute on Aging was recorded as the company's most recent funding event.
$500K source ↗
HigherGov lists September 20, 2025 as the date of the company's most recent federal award; the company is identified as a federal grant recipient.
The Zinnia TV application, developed by Zinnia Technologies Inc, was first listed on the Amazon Appstore for Fire TV devices, with a 2022 release date.
Zinnia Technologies Inc completed initial federal registration (UEI F212SQJB4K78, CAGE 8MQH2) for federal contracts and assistance; registration was most recently activated in June 2026 with expiration in June 2027.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Zinnia Technologieszinniatv.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Zinnia Technologies do?
- Zinnia TV is a subscription streaming service of calming, dementia-friendly videos for people with dementia and their caregivers.
- Who founded Zinnia Technologies?
- Zinnia Technologies was founded by Allyson Schrier.
- Who are Zinnia Technologies's investors?
- Zinnia Technologies's investors include Gurtin Ventures, Techstars.
- Where is Zinnia Technologies headquartered?
- Zinnia Technologies is headquartered in Winnetka, US.