Zensports
AcquiredLas Vegas, US · 2 known investors
VIP Play, Inc. is an AI-powered sports fan engagement platform for teams, leagues, events, brands and creators.
Also known as VIP Play · VIP Play, Inc. · ZenSports
Investors · 2
Company profile
researched Aug 2026VIP Play, Inc. ($VIPZ), operating at the zensports.com domain, describes itself as an AI-powered sports engagement company that works with teams, leagues, events, brands, sponsors and creators to convert fan identity into participation and community. Its stated approach uses AI, behavioral intelligence and participation systems to create ongoing fan interaction before, during and after events, rather than around a single transaction.
The company's product set includes Superfan Studio (always-on AI characters that publish on social platforms on behalf of teams, schools and brands), Replace Studio (a tool that inserts fans into trending videos to create shareable versions), prediction games, loyalty experiences, live event experiences, and AI personalization driven by behavioral signals. The company frames these products around a cycle of participation, engagement, data, personalization, retention and monetization.
The business previously operated in sports wagering as a sportsbook; the site states that experience informed the shift to engagement products and provides a separate support contact for former VIP Play sportsbook account holders and outstanding balances.
Business model
The company sells AI-driven fan engagement products and experiences to sports properties and commercial partners — teams and leagues, event operators, brands and sponsors, and content creators — with prospective customers routed through a "Request a Demo" and partnership contact process. Products span social AI characters, video participation tools, prediction games, loyalty programs, live event experiences and personalization, with first-party behavioral insights presented as an additional benefit to sports properties.
Traction
Superfan Studio's flagship AI characters generated 1.43 million views across Facebook, TikTok, Instagram and YouTube in a 30-day period, with 98.4% of that reach attributed to non-followers. Three flagship characters tied to Ohio State, Michigan and Tennessee drive current audience, with a roster of fourteen characters described as ready to activate.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
The company positions its offering around persistent fan participation and community between marquee moments rather than one-off transactions or advertising impressions, combining AI-generated characters and video participation tools with behavioral data that feeds personalization and retention.
Technology
The platform is built around AI characters that generate always-on social content, AI video tools that place fans into existing video trends, and AI personalization that uses behavioral signals from fan participation to make subsequent experiences more relevant. Prediction games, loyalty mechanics and live event interactions serve as the participation layer that generates those signals.
Go-to-market
Direct enterprise outreach and inbound demo requests via the company website, targeting sports properties, brands, sponsors and creators, plus partnership inquiries handled through a single contact form and phone line.
Sports teams and leagues, live event organizers, brands and sponsors, schools, and content creators seeking to engage existing fan audiences and reach new ones.
Geography
Headquartered at 8400 W Sunset Rd Suite 300, Las Vegas, Nevada, United States, with social distribution across Facebook, TikTok, Instagram and YouTube.
History
The company began in sports wagering, operating a sportsbook, and subsequently repositioned toward AI-powered sports engagement products under the VIP Play, Inc. name, with the site describing the sportsbook as its "laboratory" and participation as its future. It continues to maintain a dedicated contact channel for questions about prior VIP Play sportsbook accounts and outstanding balances.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 1
primary sources listed
- Zensportszensports.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Zensports do?
- VIP Play, Inc. is an AI-powered sports fan engagement platform for teams, leagues, events, brands and creators.
- Who are Zensports's investors?
- Zensports's investors include Allied Venture Partners, Evolution VC Partners.
- Where is Zensports headquartered?
- Zensports is headquartered in Las Vegas, US.