Zelf
New York, US · Founded 2021 · 21 employees on LinkedIn · 1 known investors
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Zelf is a video-first AI platform that scans and analyzes short-form videos on TikTok, YouTube, and Instagram Reels to extract consumer sentiment, drivers, personas, and competitive benchmarks in real time. It serves brands and market researchers looking to search social video, track share of voice versus competitors, and discover creators.
Founders & leadership
Zelf was founded in 2021 by Pepijn van Kesteren.
PV

Pepijn van KesterenFounder / CEOFormer McKinsey engagement manager and MIT Sloan MBA; previously founded Alfie (income-share agreements). Leads Zelf’s video-intelligence platform.
Investors · 1
Frequently asked questions
- What does Zelf do?
- Zelf is a video-first AI platform that scans and analyzes short-form videos on TikTok, YouTube, and Instagram Reels to extract consumer sentiment, drivers, personas, and competitive benchmarks in real time. It serves brands and market researchers looking to search social video, track share of voice versus competitors, and discover creators.
- Who founded Zelf?
- Zelf was founded by Pepijn van Kesteren in 2021.
- Who are Zelf's investors?
- Zelf's investors include PICUS CAPITAL.
- Where is Zelf headquartered?
- Zelf is headquartered in New York, US.
