Zatap
2 known investors
ZATAP connects physical products to digital experiences, positioning products as access points to brand digital ecosystems for consumers.
Also known as collectID · ZATAP
Founders & leadership
Investors · 2
Company profile
researched Aug 2026ZATAP operates a "product cloud" platform that turns physical products into digital touchpoints. Brands attach encrypted or non-encrypted NFC tags or QR codes to items such as apparel, sneakers, watches and sports merchandise; consumers tap the item with a smartphone to open a brand-controlled digital experience. The platform's Phygital Studio combines a product management system, a content management system, a front end and API, and an analytics module, allowing brands to digitize products and build and edit mobile experiences without code.
Supported use cases include product-based storytelling and digital twins for games and immersive environments, exclusive content, user-generated "Moments" stored on the product, polls and quizzes, personalized discount codes, unique numbering and "golden ticket" mechanics, proof of attendance, wear-to-earn loyalty programs, upselling and dynamic sponsorship activations, and converting merchandise into stadium entry tickets. Compliance and protection use cases cover Digital Product Passport requirements, anti-counterfeiting through blockchain-stored authenticity records, and verification for secure peer-to-peer resale.
The company describes ZATAP as the consumer-facing side of a business that began as collectID, which remains the B2B side. Consumers can use a ZATAP app available on the App Store and Google Play, while brands may instead integrate ZATAP features into their own apps through a provided API.
Founding story
According to co-founder and CEO David Geisser, the company began in 2018 as collectID, focused on linking physical products to the digital world for authentication, before evolving toward broader consumer-brand engagement.
Business model
ZATAP sells a platform and physical identifiers to brands, which deploy tagged products to their own customers; a complimentary API is offered to all clients for integration into existing apps, while brands without apps can use the ZATAP consumer app out of the box. ZATAP does not generally manufacture garments but works with manufacturers worldwide to integrate tags.
Traction
Stated collaborations with global enterprises including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atlético Mineiro, AS Monaco and the NHL's Nashville Predators. Published customer references include a fan pass for the artist CRO with management company Truworks, connected jerseys for Atlético Mineiro, stadium-access scarves for FC St. Gallen, a Sonra "Prickly Pear" sneaker drop, Digital Product Passports for fashion label ELLYHA, and a merchandise collaboration with BSC Young Boys.
Latest developments
The company markets a Product Cloud Platform and Phygital Studio spanning creation, connection, engagement and analytics, and offers Digital Product Passport functionality aimed at compliance with upcoming regulations.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positions itself as a phygital product cloud platform working with global enterprises across sports, music and fashion.
Technology
Encrypted and non-encrypted NFC tags and QR codes integrated with a front end and API, blockchain-based storage of authenticity and product information, mobile apps for brands and consumers, and a web-based Phygital Studio covering product management, content management and analytics. Tags are about 25mm across, heat-, cold- and water-resistant, can be sewn between fabric layers during production or applied post-production with heat-printing under badges or labels, and are guaranteed for at least 100 washing cycles. Because experiences are only reachable by physically tapping the tag, links cannot be shared, enabling proof-of-attendance and ticketing use cases.
Go-to-market
Direct enterprise sales supported by demo requests and self-service sign-up to the Phygital Studio, alongside brand collaborations and co-branded product drops with clubs, artists and labels.
Brands and rights holders in fashion, music and entertainment, and sports, including clubs and artist management, as well as the end consumers and fans who own the tagged products.
Geography
Headquarters in Switzerland and New York City; the platform is stated to work worldwide, requiring only an internet connection.
History
David Geisser started collectID in 2018 with the goal of linking physical products to the digital world for authentication; the mission later broadened to redefining how consumers connect with brands and their products. collectID subsequently rebranded to introduce the ZATAP app, with ZATAP as the B2C business and collectID continuing as the B2B business.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 3
by search overlap
Companies competing with Zatap for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 1
launches, deals, and filingscollectID, a platform connecting physical products to digital experiences, announced the launch of a new app, ZATAP. ZATAP was positioned as the B2C side of the business while collectID remained the B2B side. The app lets users connect with brands and products, access exclusive content, rewards and discounts, and verify product authenticity using NFC and blockchain.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Zatapzatap.io · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Zatap do?
- ZATAP is a product cloud platform that links physical goods to digital experiences via NFC tags, QR codes and blockchain.
- Who founded Zatap?
- Zatap was founded by David Geisser.
- Who are Zatap's investors?
- Zatap's investors include Comcast Ventures, SeventySix Capital.