Yuppo
Founded 2023 · 16 employees on LinkedIn · 11 known investors
Yuppo is an educational technology initiative focused on early childhood (ages 0–6), using AI to analyze each child's developmental needs and deliver personalized, evidence-based content such as activities, interactive stories, sounds, and music. It supports parents through a parenting model built on scientific research, aiming to give every child equal early-education opportunities.
Also known as Upgrade Teknoloji Anonim Şirketi · Yuppo Eğitim Teknolojileri · Yuppo: Baby Tracker・Milestones
Investors · 11
Also in the syndicate · 9
Company profile
researched Aug 2026Yuppo is a mobile parenting application for caregivers of children aged 0 to 6, operated by Upgrade Teknoloji Anonim Şirketi of Istanbul, Türkiye. The app combines tracking (sleep, feeding, milestones, and growth measurements such as weight, height and head circumference against WHO- and CDC-based percentile charts) with generated plans and guidance content. It produces a personalized daily flow across morning, afternoon and evening, adaptive sleep and feeding plans that account for the child's age, temperament and developmental regressions, a meal planner spanning first purees to baby-led weaning with food-safety checks and recipes, and daily play-based activity suggestions using everyday household items.
The company positions itself as an educational technology initiative focused on early childhood, arguing that the 0–6 range is decisive for development and that content should be evidence-based. Its stated parenting model emphasizes parental self-awareness, attentive listening to the child ("affirming witness"), and shared learning between parent and child rather than distant observation. Guidance is published under the Yuppo Lab brand, which the company says draws on contributions from experts in child development, sleep and nutrition, citing more than 4,000 reference studies, 85+ expert contributions and 15 universities including Harvard University. The Android listing states the app was developed with pediatricians and child psychologists and that its 24/7 instant-answer feature returns AI-generated, expert-reviewed responses to parenting questions.
Founding story
The founding team comprises Sadık Ünlü, Serhat Soyuerel, Hande Çilingir, Muharrem Derinkök, Mehmet Sinan Toktay and Professor Selçuk Şirin. The company states it built its parenting model after working with thousands of people, including domain experts and parents, and that its mission is to help ensure equal educational opportunity for every child during early childhood.
Business model
Direct-to-consumer mobile app. Core tracking features are free, with a subscription unlocking premium capabilities such as adaptive sleep and feeding plans, expert how-to guide libraries, temperament and parenting-style insights, and 24/7 AI-powered expert answers. The website advertises a seven-day free trial, and subscriptions renew automatically unless cancelled at least 24 hours before the end of the billing period.
Consumer subscriptions and in-app purchases distributed through mobile app stores, layered on a free tier of core features.
Traction
Company-reported figures include 1M+ parents, 85 countries reached, an average rating of 4.8 and roughly 2.47 million routines completed. The Google Play listing records 100K+ downloads and an app update dated 21 August 2026. User testimonials on the site come from parents in the USA, UK, Norway, France, Italy, Brazil, the Netherlands and Türkiye, plus a pediatrician in Germany.
Latest developments
The company reported its pre-seed financing in April 2025 and said the funds would go toward developing and expanding its AI technologies. The Android app listing was last updated on 21 August 2026 with bug fixes and performance improvements.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Operates in the consumer baby-tracking and parenting-guidance app category alongside products such as Napper, Cubtale, ParentLove Baby Tracker, Luli and Lillio. The Google Play listing shows more than 100,000 downloads, and the company states over one million parents and reach in 85 countries.
Yuppo presents itself as an all-in-one guide rather than a logging tool alone, pairing tracking with prescriptive next steps: it emphasizes root-cause analysis of biological and developmental factors behind sleep or feeding difficulties, gentle evidence-based methods, and screen-free activities designed for the parent rather than the child. Content provenance — expert contributions, cited studies and university involvement under the Yuppo Lab mark — is a central claim.
Technology
The platform applies artificial intelligence to analyze each child's developmental needs and select suitable content, generating adaptive nap, bedtime and feeding predictions from parent-logged data. A virtual assistant answers parents' questions with responses the company describes as AI-powered and expert-reviewed. Growth tracking uses WHO- and CDC-based percentile charts, and the content library includes activity materials, interactive stories, sounds and music.
Go-to-market
Consumer acquisition through the Apple and Google app stores and the company website, converting free users to subscription via a seven-day free trial; the company also highlights recommendations from pediatricians and expert endorsement as trust signals.
Parents and caregivers of children in the 0–6 age range, from newborn sleep and feeding through preschool-age developmental milestones; the app supports tracking more than one child.
Geography
Headquartered in Istanbul, Türkiye, with the corporate address given as Sultan Selim Mah., Libadiye Sk., Kağıthane, Istanbul. The app is offered in English and Turkish and the company reports users across 85 countries.
History
Yuppo was founded by Sadık Ünlü, Serhat Soyuerel, Hande Çilingir, Muharrem Derinkök, Mehmet Sinan Toktay and Professor Selçuk Şirin. In April 2025 the company reported completing a pre-seed round of approximately €750,000 (₺25 million), with proceeds earmarked for further development and expansion of its AI technologies. The app is published on Google Play by Yuppo Eğitim Teknolojileri, with Upgrade Teknoloji Anonim Şirketi named as the developer entity.
Risks & controversies
Dealroom data surfaced via the EIT Health startup directory lists Yuppo as having no known external funding, which is inconsistent with the reported April 2025 pre-seed round. Headline traction figures such as 1M+ parents, 85 countries and 4.8 average rating are self-reported by the company and exceed the 100K+ download count shown on Google Play. The app's data-safety disclosure states it may collect personal and financial information among other data types, though it reports no sharing with third parties and encryption in transit.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 1
launches, deals, and filingsYuppo reported closing a pre-seed round of about €750,000 (₺25 million) with participation from Ak Portfolio GSYF, Logo Ventures, Wamda and angel investors including Faruk Eczacıbaşı, Ahu Serter, Münteha Adalı, Mert Fırat, Ali Kerim Diler and Okan Coşgun. The company said proceeds would be used to further develop and expand its AI technologies.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Yuppoyuppo.org · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Yuppo do?
- Istanbul-based parenting app using AI to deliver personalized sleep, feeding and development guidance for children aged 0–6.
- Who are Yuppo's investors?
- Yuppo's investors include Metis Ventures, Wamda Capital.