Yoriso
9 known investors
Japanese end-of-life services company that connects bereaved families to funeral homes and Buddhist monk-dispatch services online.
Also known as Minrebi ยท Yoriso Co., Ltd. ยท ใใใใ ยท ใใใใใ่ฌๅผ
Founders & leadership
Investors ยท 9
Also in the syndicate ยท 4
Company profile
researched Aug 2026Yoriso (previously known as Minrebi) is a Tokyo-based Japanese company that connects families to funeral homes and other end-of-life service providers. Its consumer-facing brand, ใใใใใ่ฌๅผ (Yoriso Osoushiki), sells fixed-price funeral packages online across Japan, spanning direct cremation, one- and two-day family funerals, and larger general funerals with up to around 100 attendees. Plans are presented at set prices โ from 76,000 yen excluding tax (83,600 yen including tax) for a cremation-only plan after member discounts, 270,000 yen excluding tax for family funerals, and 585,000 yen excluding tax for general funerals โ with cremation fees, which vary by municipality, and stay-over mortuary charges (33,000 yen including tax per additional day) billed separately.
Alongside funeral arrangement, Yoriso offers a Buddhist monk dispatch add-on ("ใๅใใใปใใ") from 95,000 yen excluding tax (99,000 yen including tax) for sutra chanting at services, a membership program that grants discounts of up to 30,000 yen for requesting an information pack and completing a preparation sheet in advance, in-person funeral hall viewings, a 24/7 toll-free consultation line, and a satisfaction guarantee that refunds the plan price (excluding cremation fees and options) if a member is not satisfied. The company also publishes an extensive editorial library on funeral costs, ceremony flow, religious sects, etiquette, memorial rites, Buddhist altars, graves and ash scattering, inheritance and estate cleanup, and end-of-life planning.
Business model
Yoriso operates an online intermediary and packaging model: it markets standardized, fixed-price funeral plans to consumers and arranges the ceremony through partner funeral homes and venues across Japan, with add-on services such as monk dispatch and optional upgrades. A free membership program tied to advance information requests and a preparation sheet drives pre-need registration in exchange for discounts.
Revenue comes from packaged funeral plans sold at published prices (cremation plans from 76,000 yen excluding tax; family funerals from 270,000 yen; general funerals from 585,000 yen), plus paid options including the monk dispatch set from 95,000 yen excluding tax, and surcharges such as mortuary stay-over fees of 33,000 yen per extra day.
Traction
The company reports an overall satisfaction rate of 95% based on an email survey of users between July and October 2025 (229 respondents), and states that roughly 70% of family-funeral customers without an affiliated temple also used its monk dispatch service (September 2022-February 2023, internal data). Press reporting in 2019 put cumulative capital raised at about 3.26 billion yen; a 2024 report described aggregate proceeds of 4.74 billion yen in one financing and 7.5 billion yen raised to date.
Latest developments
Recent website notices cover the end of advance-discount card mailings (September 2025), the introduction of an "osusume" set and plan name changes (October 2025), a change to mortuary overstay pricing (December 2025), and a price revision for the cremation plan and some options (June 2026).
โธFull profile โ market position, technology, go-to-market, geography, history
Market position
Yoriso is one of the Japanese online funeral-arrangement providers competing on standardized pricing; its own comparison benchmarks itself against three principal operators that arrange funerals via the internet. It contrasts its plans with a cited national average funeral cost of 1.214 million yen from a Japan Consumers' Association survey covering 2017-2019.
The company positions on price transparency and standardized, lowest-tier industry pricing, publishing comparison methodology for its "industry lowest price level" claim, plus a full refund guarantee on the plan price for dissatisfied members, published municipal cremation fee tables and historical average mortuary overstay data, and optional ceremony elements such as memorial corners, last messages, flower placement and photo floral decoration.
Technology
The service is delivered through a consumer web platform for plan selection, postal-code and prefecture-based venue search, online document requests and membership registration, supported by call-center consultation.
Go-to-market
Direct-to-consumer online acquisition through its website, free document/information requests advertised as a 45-second form, a 24-hour toll-free consultation line (0120-541-654) and a dedicated funeral hall viewing line (0120-541-710), a discount-based membership program, customer interview content, and a large SEO-oriented knowledge base on funeral costs, etiquette and procedures. Historically it also sold monk dispatch for memorial services via Amazon.
Japanese households arranging a funeral, including bereaved families needing immediate arrangements and individuals planning ahead; the family-funeral products target groups of roughly 1-30 mourners, cremation plans 1-10, and general funerals up to about 100 attendees. The monk dispatch service targets families without an existing temple affiliation.
Geography
Headquartered in Tokyo, Japan, with funeral plan coverage marketed across Japanese prefectures spanning Hokkaido/Tohoku, Kanto, Chubu/Koshinetsu, Kansai, Chugoku/Shikoku, and Kyushu/Okinawa, with some areas excluded from certain price claims.
History
Yoriso launched in 2009, initially offering funeral home reviews and pricing information online to increase transparency in funeral planning, and was previously known as Minrebi. In 2015 it began accepting orders via Amazon for dispatching Buddhist monks for memorial services. It raised a Series B in August 2015, a Series C in August 2017, and a 2 billion yen round announced in September 2019, followed by a multi-tranche financing that closed in July 2024. Its website has continued to publish operational updates, including plan renaming and an "osusume set" in October 2025, a mortuary overstay price change in December 2025, and a cremation-plan and options price revision in June 2026.
Compiled by commissioned research from 6 cited public sources โ announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed โ not independently audited.
Timeline ยท 6
launches, deals, and filingsWebsite notice announcing a price revision for the cremation-only plan and certain options.
Website notice announcing a price change for stay-over (ๅฎ็ฝฎ่ถ ้) fees.
Website notice announcing the creation of a recommended set and changes to plan names.
Yoriso Co., Ltd. closed a transaction raising 1.22 billion yen in a second tranche for aggregate gross proceeds of 4.74 billion yen, issuing equity and a convertible note. New investors included Cygames Capital, Yokohama Capital and FIRST DOMINO, with returning investor Mizuho Capital. Total funding raised to date was reported as 7.5 billion yen.
Yoriso announced a 2 billion yen (approximately $18.8 million) raise from SBI Investment, Sumitomo Mitsui Trust Investment, Shinsei Corporate Investment, Nanto Bank, Yamaguchi Capital and AG Capital, bringing total funding to about 3.26 billion yen (about $30.7 million).
$18.8M source โ
The company launched a service on Amazon accepting orders for sending Buddhist monks for memorial services.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
โธResearch sources ยท 6
primary sources listed
- Yorisoyoriso.com ยท web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Yoriso do?
- Japanese end-of-life services company that connects bereaved families to funeral homes and Buddhist monk-dispatch services online.
- Who are Yoriso's investors?
- Yoriso's investors include Globis Capital Partners, Sony Ventures Corporation, Cygames Capital, Mizuho Capital, Yokohama Capital.