Yeildify
Acquired10,345 employees on LinkedIn · 1 known investors
Yieldify is a London-based website personalization and customer journey optimization platform for e-commerce brands, acquired by Publicis Groupe.
Also known as Yieldify
Founders & leadership
Investors · 1
Company profile
researched Aug 2026Yieldify is a marketing technology company founded in 2013 and headquartered in London. It provides a website personalization engine that enables e-commerce companies to tailor on-site experiences to individual visitors, delivering a message or experience matched to a consumer's profile and stage in their purchase journey with the aim of driving incremental revenue and other defined outcomes.
The platform combines end-to-end website personalization based on audience targeting, customer journey analytics used to identify personalization opportunities, testing to determine which experiences perform best, and support for custom design and creative work. The offering is delivered as a combination of proprietary technology and an end-to-end service, spanning customers from small businesses to enterprise brands. In January 2023 Publicis Groupe acquired Yieldify, placing it within its Epsilon unit, where its onsite personalization, conversion optimization and customer journey capabilities were positioned to complement Epsilon PeopleCloud and extend Epsilon's reach into the mid-market; the platform was also slated for integration with Epsilon's CORE ID.
Business model
Yieldify sells a website personalization platform paired with a managed, end-to-end service that includes custom design and creative support, serving clients ranging from SMBs to enterprises.
Traction
At the time of the January 2023 acquisition the company reported hundreds of clients, more than 90 employees and support for e-commerce sites across North America, Europe and Asia-Pacific.
Latest developments
Following the Publicis Groupe acquisition and integration into Epsilon, the yieldify.com domain presents Epsilon Accelerate, an onsite experience orchestration product that uses real-time behavioral signals to surface relevant products and adjust customer paths, supported by guides, blog content and case studies on website personalization and behavioral segmentation.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positioned as a website personalization and conversion optimization provider for e-commerce, spanning small business through enterprise clients; following the acquisition it serves as Epsilon's mid-market complement to the enterprise-focused Epsilon PeopleCloud.
Technology
A proprietary website personalization engine providing end-to-end personalization based on audience targeting, customer journey analytics to surface personalization opportunities, and in-depth testing to identify winning experiences; post-acquisition it is being integrated with Epsilon's CORE ID identity capability.
Go-to-market
E-commerce businesses, from SMB to enterprise, including named clients Homair, L'Oréal, Made in Design and New Balance.
Geography
Headquartered in London with regional offices in New York, Sydney and Singapore, supporting e-commerce websites across North America, Europe and Asia-Pacific.
History
Founded in 2013 in London, Yieldify grew to serve hundreds of clients and more than 90 employees across its London headquarters and offices in New York, Sydney and Singapore. On 4 January 2023 Publicis Groupe announced its acquisition of the company, which became part of Epsilon while initially retaining its own name and organization during integration.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 1
launches, deals, and filingsPublicis Groupe announced the acquisition of London-based marketing technology company Yieldify. Yieldify became part of Epsilon, complementing Epsilon PeopleCloud and extending Epsilon's presence in the mid-market, while initially retaining its name and organization during integration. Financial terms were not stated.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 4
primary sources listed
- Yeildifyyieldify.com · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Yeildify do?
- Yieldify is a London-based website personalization and customer journey optimization platform for e-commerce brands, acquired by Publicis Groupe.
- Who founded Yeildify?
- Yeildify was founded by Jay Radia.
- Who are Yeildify's investors?
- Yeildify's investors include Hoxton Ventures.