ybvr
San Jose, US · Founded 2016 · 90 employees on LinkedIn · 1 known investors
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YBVR provides a streaming platform that lets audiences watch live events through multiple synchronized feeds, including immersive 360/180 video and traditional 2D, with interactive viewer control. Its patented delivery technology aims to maintain visual quality at low bandwidth across devices.
Also known as YBVR° · Yerba Buena VR, Inc.
Founders & leadership
ybvr was founded in 2016 by Constantino Villar, Héctor Prieto, and Víctor Ernesto García Sánchez.
Investors · 1
Company profile
researched Aug 2026YBVR (legal name Yerba Buena VR, Inc.) is an immersive broadcasting company that converts live event feeds into interactive VR, mixed-reality and 2D viewing experiences. Its platform offers multiviewing of synchronized 360/180 immersive and traditional 2D streams, giving viewers control over how they follow an event, and it advertises 8K video delivery at low bandwidth across devices using patented stream-optimization technology. The company describes itself as vertically integrated, covering production, distribution, playback, applications and analytics.
Alongside its technology stack, YBVR operates three consumer-facing experience brands: Xtadium for sport (stadium, behind-the-scenes and first-person content and immersive highlights), Xtadium Music for concerts and live performance, and CultVRe for culture, performing arts and landmark experiences. It also supplies monetization tooling for partners, including virtual ticketing, subscriptions, gamification, sponsorship and advertising. Reported product and partnership work includes the YB Stadium in-venue XR streaming product, the City Space VR experience built with Manchester City, immersive NASCAR race production with Meta, a Canadian Premier League pilot with TELUS and MEDIAPRO Canada, and "The Nutcracker: A Spatial Awakening," a spatial ballet production with the San Francisco Ballet, Google and Xreal.
Founding story
YBVR was founded on the premise that flat screens, fixed camera angles and passive viewing formats lose the atmosphere and proximity of live sport, music and cultural events, and that immersive formats can convey that experience instead.
Business model
YBVR sells immersive streaming technology, production and distribution services to rights holders, brands and entertainment partners, while also operating its own consumer VR platforms (Xtadium, Xtadium Music, CultVRe) distributed on headsets such as Meta Quest.
Revenue derives from technology and production/distribution work for partners plus platform monetization mechanisms such as virtual ticketing, subscriptions, gamification, sponsorship and advertising.
Traction
The company's about page cites downloads worldwide and presence in four countries; a third-party business database estimates roughly 87 employees and annual revenue in the $10–25M range as of July 2026, and notes the SportsPro OTT Awards recognition.
Latest developments
Recent activity reported on the company's site includes Xtadium's return to the EuroLeague Final Four with immersive replays and behind-the-scenes coverage from Athens, the launch of Xtadium in Spain on Meta Quest, and the launch of City Space within Xtadium. A third-party profile also cites "The Nutcracker: A Spatial Awakening," a spatial ballet production developed with the San Francisco Ballet in partnership with Google and Xreal.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
YBVR positions itself as a vertically integrated immersive streaming provider for sports and entertainment; a third-party business database lists LiveLike, NextVR, STRIVR and NexTech as similar companies.
Technology
Patented technology optimizes delivery of live streams for high visual quality at low bandwidth, supporting up to 8K and multiviewing of synchronized 360/180 and 2D feeds across devices. A third-party profile lists a tech stack including OpenGL, Vulkan, continuous delivery tooling, jQuery, HTML, C and iOS.
Go-to-market
YBVR works through partnerships and collaborations with rights holders, leagues, clubs, venues, telecoms and platform owners — including Google, Manchester City, the San Francisco Ballet, Meta, TELUS and MEDIAPRO Canada — and distributes consumer apps on VR headsets such as Meta Quest.
Sports rights holders, clubs and leagues, venues and event organizers, music and cultural institutions, broadcasters and telecom operators, and end consumers using VR headsets.
Geography
Headquartered in San Jose, California, with stated presence in the US, UK, Germany and Spain; a business-data profile lists employees across multiple continents including Europe, North America and Asia.
History
Founded in 2016, the company states more than nine years of experience in immersive streaming, production and distribution. It launched the YB Stadium in-venue XR streaming product in January 2022, was named runner-up for Best Startup Tech Company at the SportsPro OTT Awards in 2022, worked with Meta on immersive NASCAR race production in 2022, and with TELUS and MEDIAPRO Canada on a Canadian Premier League pilot the same year. More recently it launched City Space with Manchester City on Xtadium, brought Xtadium to Spain on Meta Quest, and returned to the EuroLeague Final Four with immersive replays and behind-the-scenes access from Athens.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 7
by search overlap
Companies competing with ybvr for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 8
launches, deals, and filings'The Nutcracker: A Spatial Awakening', a full-scale spatial preservation of legacy ballet, was developed by the San Francisco Ballet and YBVR in partnership with Google and Xreal.
YBVR and Manchester City launched City Space, an immersive VR experience on the Xtadium platform for Meta Quest headsets.
YBVR made its Xtadium immersive sports experiences available in Spain on Meta Quest headsets.
Xtadium covered the EuroLeague Final Four in Athens with immersive replays and behind-the-scenes access.
YBVR was selected as runner-up in the 'Best Startup Tech Company' category at the SportsPro OTT Awards.
TELUS partnered with YBVR and MEDIAPRO Canada to pilot next-generation technology for the Canadian Premier League.
Meta worked with YBVR to produce NASCAR races in an immersive format.
YBVR launched YB Stadium, a product providing real-time immersive live streaming of XR video for in-venue entertainment.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 6
primary sources listed
- ybvrybvr.com · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does ybvr do?
- YBVR runs immersive live-streaming technology and VR platforms Xtadium, Xtadium Music and CultVRe for sports, music and culture.
- Who founded ybvr?
- ybvr was founded by Constantino Villar, Héctor Prieto, Víctor Ernesto García Sánchez in 2016.
- Who are ybvr's investors?
- ybvr's investors include GFR Fund.
- Where is ybvr headquartered?
- ybvr is headquartered in San Jose, US.