Fundraising FoxxAD
New York, US · Delaware corporation · 2 known investors
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GroundTruth (formerly xAd) is a location-based advertising and marketing platform that helps advertisers and brick-and-mortar retailers reach and engage customers using location data and visit-driven insights. It offers products including cost-per-visit advertising, a self-serve Ads Manager, and its Blueprints location technology, operating across 21 countries.
Founders & leadership
DS
Dipanshu SharmaFounder
SM
Stephen McCarthyChief Executive Officer2020–2024Stephen McCarthy is an executive with experience in marketing, advertising, and business development, including work on mergers and acquisitions. He serves as an officer at GroundTruth, a location-based advertising platform for brick-and-mortar retailers.
CH
Craig HagopianExecutive
Board
AN
Anders N. RichardsonBoard director
DP
Dennis PhelpsBoard director
JG
SM
Steve MurrayBoard director
WZ
William ZerellaBoard director
JC
John CostelloBoard director
MA
Magid AbrahamBoard director
EW
Emerick WoodsBoard director
Investors · 2
Reported raises · per SEC filings
Form D private placements$99.5M disclosed across 4 of 5 rounds · 2010–2018
▶$18MraisedJul 2018 · 1 investors · ComputersRule 506(b)
▶$18MraisedJul 2018 · 1 investors · Computers
Rule 506(b)Officers, directors & promoters on the filing
- Magid AbrahamDirector
- Jason GreenDirector
- Steven MurrayDirector
- Anders RichardsonDirector
- John CostelloDirector
- Christopher D. YamaokaExecutive Officer
- Stephen W. McCarthyExecutive Officer
- Sunil KumarExecutive Officer
- William ZerellaDirector
- Ricky SandlerDirector
- Offering amount
- $18M
- Amount sold
- $18M
- First sale
- Mar 2018
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$42.5MraisedNov 2016 · 5 investors · ComputersRule 506(b)
▶$42.5MraisedNov 2016 · 5 investors · Computers
Rule 506(b)Officers, directors & promoters on the filing
- William ZerellaDirector
- Anders N. RichardsonDirector
- Dennis PhelpsDirector
- Jason GreenDirector
- Steve MurrayDirector
- John CostelloDirector
- Magid AbrahamDirector
- Dipanshu SharmaExecutive Officer, Director
- Stephen McCarthyExecutive Officer
- Offering amount
- $42.5M
- Amount sold
- $42.5M
- First sale
- Nov 2016
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$35MraisedSep 2014 · 6 investors · ComputersRule 506(c)
▶$35MraisedSep 2014 · 6 investors · Computers
Rule 506(c)Officers, directors & promoters on the filing
- Emerick WoodsDirector
- Anders N. RichardsonDirector
- Dipanshu SharmaExecutive Officer, Director
- Steven J. MurrayDirector
- Magid AbrahamDirector
- Stephen McCarthyExecutive Officer
- Jason GreenDirector
- Dennis PhelpsDirector
- Offering amount
- $35M
- Amount sold
- $35M
- First sale
- Aug 2014
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06c
▶$4MraisedJan 2012 · 5 investors · ComputersRule 506(b)
▶$4MraisedJan 2012 · 5 investors · Computers
Rule 506(b)Officers, directors & promoters on the filing
- Dipanshu SharmaExecutive Officer, Director
- Steven J. MurrayDirector
- Emerick WoodsDirector
- Anders N. RichardsonDirector
- Jason GreenDirector
- Craig HagopianExecutive Officer
- Offering amount
- $4M
- Amount sold
- $4M
- First sale
- Nov 2011
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
In the news
Frequently asked questions
- What does xAD do?
- GroundTruth (formerly xAd) is a location-based advertising and marketing platform that helps advertisers and brick-and-mortar retailers reach and engage customers using location data and visit-driven insights. It offers products including cost-per-visit advertising, a self-serve Ads Manager, and its Blueprints location technology, operating across 21 countries.
- Who founded xAD?
- xAD was founded by Dipanshu Sharma.
- Who are xAD's investors?
- xAD's investors include W Capital Partners, Emergence Capital Partners.
- How much funding has xAD raised?
- xAD has disclosed $99.5M raised across 4 of its 5 known rounds.
- Where is xAD headquartered?
- xAD is headquartered in New York, US.