Wunderbar

Wunderbar (株式会社Wunderbar, also listed in startup databases under the corporate name 株式会社Skettt) is a Tokyo-based IP-tech company whose stated mission is to build a next-generation IP ecosystem and broaden the uses of intellectual property. Its core product, Skettt, is a B2B IP marketing platform that provides templated promotional and likeness materials for well-known talent on a subscription basis, positioned as a way for regional and small-to-midsize companies to obtain recognisable faces for their advertising. Adjacent lines include Skettt Influencer, a monthly licensing service for influencer promotional assets; JAPAN SKETTT. PROJECT, a PR programme pairing locally born talent with businesses in their home regions; and IP mag, a media property covering IP and entertainment-economy topics.

The company also runs VOM, a consumer-facing entertainment gift service through which users can request personalised video messages from well-known talent. Its Skettt platform has received a business feasibility evaluation from the Tokyo Metropolitan Government. Wunderbar frames its thesis around the growing data value of copyrights, likeness rights and online personal identity as expression moves online.

Headquartered in Spark SHIBUYA, Udagawacho, Shibuya-ku, Tokyo, the company is led by founder and CEO Yoshito Nagao, with Shun Ito as director/CPO and Hiroki Yanagisawa as CTO. It is venture-backed, with disclosed external shareholders including ANOBAKA, Deepcore, NOW, Hakuhodo DY Ventures, SBI Shinsei Corporate Investment, i-nest capital, Colopl Next, GENDA Capital and East Ventures.

Founding story

The company was founded in March 2019 by Yoshito Nagao, who serves as representative director and CEO; company storytelling describes his path from entering the entertainment industry as a junior high school student to becoming a founder in his early twenties.

Business model

B2B subscription licensing: client companies pay to use pre-cleared promotional and likeness assets of celebrities and influencers, sourced through agreements with talent agencies and production houses. Skettt Influencer is offered as a monthly licensing service, and packages are described as usable from a minimum term of about one month. A consumer service, VOM, sells paid video messages from talent. The company also operates the IP mag media property.

Subscription and licensing fees from companies using talent likeness and promotional material (Skettt, Skettt Influencer), with consumer transaction revenue from the VOM video-message gift service.

Traction

Recruitment materials describe double-digit multiple year-on-year growth in the likeness licensing business. Platform scale is reported as 70+ partnered agencies, 800+ negotiable talent, 50,000+ subscription-available assets and 4,000+ cumulative inquiries. Cumulative funding surpassed JPY 700 million after the June 2025 Series A. Headcount is reported at 11 on recruiting sites and 27 members on the company's Wantedly page.

Latest developments

Funding: a Series A of approximately JPY 500 million including debt financing was announced in June 2025, taking cumulative funding past JPY 700 million, earmarked for hiring, deeper ties with IP-holding companies and expanded promotion. Partnership announcements continued through 2025 and into 2026, including Prime (Miho Fukudome) in July 2025, Producer House A-Un (Nezucchi) in October 2025, Robo Karuma joining the platform in December 2025 and GROVE (Yui Imaizumi) in January 2026. A third-party valuation estimate of JPY 2.5 billion post-money is shown as an inferred figure on one database as of June 2025.