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Wristcheck

Hong Kong, HK · Founded 2020 · 35 employees on LinkedIn · 3 known investors

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Wristcheck operates an online marketplace for buying and selling luxury and secondary-market watches, combining e-commerce, physical retail, and editorial content. It serves watch collectors and enthusiasts with a low-take-rate platform for luxury timepieces.

Also known as Wristcheck Limited

Founders & leadership

Wristcheck was founded in 2020 by Austen Chu and Sean Wong.

ACAusten Chu
Austen ChuinFounder & CEOFounder of Wristcheck, a luxury watch marketplace and retailer with physical locations in New York, Hong Kong, and Macau. Chu serves on advisory boards and committees including the Geneva Grand Prix d'Horlogerie jury and the Foundation of Haute Horology Cultural Council.
SW
Sean WonginCo-Founder

Investors · 3

Also in the syndicate · 1

Gobi Partners GBAlead

Funding

SEC filings, press & company announcements

$8M disclosed across 1 of 3 rounds · 2023

Source: company announcements and press reports — follow each round's link for the claim.

Company profile

researched Aug 2026

Wristcheck is a Hong Kong-based platform for buying, selling and trading pre-owned and brand-new luxury watches, combining an e-commerce marketplace with physical showrooms. Founded in 2020 by Austen Chu and Sean Wong, the company launched its e-commerce platform and its first showroom, at Hong Kong's Landmark Atrium, in August 2021. Its catalogue spans brands including Rolex, Patek Philippe, Audemars Piguet, F.P. Journe, Cartier, Richard Mille, Piaget, MB&F, Kurono Tokyo and Atelier Wen, with listed prices ranging from a few thousand dollars to over US$1.9 million, and includes vintage sections as well as limited-edition collaborations such as the Wristcheck x Piaget Altiplano Ultimate (30 pieces) and a Wristcheck x Atelier Wen Perception special edition. The company also acts as an authorized retailer for brands including Daniel Roth and Gérald Genta.

Beyond transactions, Wristcheck provides in-house authentication and grading by its watchmakers, professional watch servicing and repair, the Wristcheck Watch Index (a market-pricing tool based on real transaction data), editorial content such as buying guides and collector interviews, and in-house creative production for watches and brands. A mobile app for iOS and Android offers a digital watch portfolio with real-time market values, document storage, a collecting diary, watchlist and market data, and tools to manage listings and negotiate with buyers.

Sellers can consign, use an instant-sell option, or list online, with seller fees stated as low as 6% and disclosure of what buyers pay and sellers net. Buyers are offered buyer protection, a warranty and concierge support.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Collectors servedJan 202510,000 collectors
Employee rangeJan 202621-50
Seller feeJan 20256%

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 7

launches, deals, and filings
Jul 2025
First U.S. showroom opens in Tribeca, New York

Appointment-only showroom opened at 18 Harrison Street in New York City's Tribeca neighbourhood.

source ↗

Mar 2025
Macau store opens at Wynn Macau

The company expanded to Macau with a store at the Wynn Macau resort.

source ↗

Feb 2025
Investment from Kylian Mbappé's Coalition Capital

Footballer Kylian Mbappé invested through his firm Coalition Capital; amount not stated.

source ↗

Jan 2025
Wristcheck x Piaget Altiplano Ultimate Automatic 910P limited edition

Limited edition of 30 pieces produced in collaboration with Piaget and sold via Wristcheck.

source ↗

Jul 2024
Jay-Z invests US$5 million in Wristcheck

American entrepreneur and musician Jay-Z made a US$5 million investment in the company.

$5M source ↗

Jan 2023
Wristcheck raises US$8 million seed round

Seed round led by Gobi Partners GBA, which manages Alibaba's Hong Kong Entrepreneurs Fund and AEF Greater Bay Area Fund, with participation from K3 Ventures.

$8M source ↗

Aug 2021
First showroom opens at Landmark Atrium, Hong Kong

Wristcheck launched its e-commerce platform and its first physical showroom in Hong Kong's Landmark Atrium.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

In the news

Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Wristcheck do?
Hong Kong-based omnichannel marketplace for buying, selling and servicing pre-owned and new luxury watches.
Who founded Wristcheck?
Wristcheck was founded by Austen Chu, Sean Wong in 2020.
Who are Wristcheck's investors?
Wristcheck's investors include Gobi Partners, K3 Ventures.
How much funding has Wristcheck raised?
Wristcheck has disclosed $8M raised across 1 of its 3 known rounds.
Where is Wristcheck headquartered?
Wristcheck is headquartered in Hong Kong, HK.