WOW
2 known investors
WOW Concept is an online retailer selling fashion and footwear, such as adidas sneakers, to consumers primarily in Spain and other European markets. It operates an e-commerce store with a loyalty program ("WOW Universe") and options for home delivery, pickup points, and in-store collection.
Also known as WOW Concept · wowconcept.com
Investors · 2
Company profile
researched Aug 2026WOW Concept operates a multi-brand retail business in Spain, selling through an e-commerce site (available in Spanish and English) and physical stores located via an in-site store locator. Its catalogue spans women's and men's apparel, sneakers and footwear, beauty, home goods, and bags and luggage, organised into brand and category collections.
The assortment is composed of third-party labels rather than own-brand product, including adidas and adidas Y-3, Salomon, New Balance, Autry, On, Veja, Puma, Coolway and Hoff in footwear, and beauty houses such as Acca Kappa. Listed prices are shown in euros and typically range from roughly €68 to €300 per pair of sneakers, with seasonal discounting of up to 60% during summer sales.
The online store offers free shipping on mainland-Spain orders above €75 and deferred payment through Klarna.
Business model
Multi-brand retail: WOW Concept resells apparel, footwear, beauty and home products sourced from external vendors through its own online store and physical stores, generating revenue on product sales at listed euro prices, with promotional discounting used seasonally.
Product sales to consumers via e-commerce and stores, with prices in euros, seasonal markdowns of up to 60%, free shipping above a €75 basket threshold in mainland Spain, and buy-now-pay-later checkout via Klarna.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positioned as a curated multi-brand retailer carrying established international sportswear, footwear, beauty and home labels alongside physical retail locations in Spain.
Technology
The online store runs on a hosted e-commerce platform with Liquid-templated storefront pages, a multi-language (Spanish/English) catalogue, size-conversion tables across EU/UK/US measurements, a Stockist-powered store locator, and Klarna deferred-payment integration.
Go-to-market
Direct-to-consumer through its own bilingual online store and physical stores, supported by seasonal sale campaigns, free-shipping thresholds and Klarna instalment payments.
Consumers in Spain shopping for branded women's and men's fashion, sneakers, beauty, home items and luggage.
Geography
Focused on Spain, with shipping terms referencing mainland Spain and a store locator for physical locations; the website is offered in Spanish and English.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 8
primary sources listed
- WOWwowconcept.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does WOW do?
- WOW Concept is a Spain-based multi-brand fashion, footwear, beauty and home retailer selling online and through physical stores.
- Who are WOW's investors?
- WOW's investors include Athos Capital, Inderhabs.