Worthix was founded by Guilherme Soares Pedreira de Cerqueira, Guilherme Cerqueira in 2015.

Who are Worthix's investors?

Worthix's investors include Valor Capital Group.

How much funding has Worthix raised?

Worthix has disclosed $21.6M raised across 2 rounds.

Where is Worthix headquartered?

Worthix is headquartered in Alpharetta, US.

Worthix

Alpharetta, US · Founded 2015 · Delaware corporation · 1 known investors

Worthix offers an AI-powered platform that analyzes customer-led conversations to identify what customers value and to help companies test strategies before acting. It supports strategy, marketing, innovation, product, and customer experience (VoC) teams with insights on customer value perceptions.

AI & Machine Learning Marketing Tech SaaS

Founders & leadership

Worthix was founded in 2015 by Guilherme Soares Pedreira de Cerqueira and Guilherme Cerqueira.

Guilherme Soares Pedreira de CerqueiraCo-founder

Guilherme CerqueiraFounder

Larry E RosenbergerNamed on SEC filing

Robert Duque-RibeiroNamed on SEC filing

Tulio Silva RibeiroNamed on SEC filing

Board

Michael Nicklas in 𝕏Board directorManaging Partner at Valor Capital Group

Investors · 1

Valor Capital GroupNew York · $100K – $5M

Reported raises · per SEC filings

Form D private placements

$21.6M disclosed across 2 rounds · 2020–2023

▶$6.2MraisedOct 2023 · 5 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

Tulio Silva RibeiroDirector
Michael NicklasDirector
Guilherme Soares Pedreira de CerqueiraExecutive Officer, Director
Larry E RosenbergerDirector
Robert Duque-RibeiroDirector

Offering amount: $6.2M
Amount sold: $6.2M
First sale: Aug 2023
Incorporated: Corporation, Delaware
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$15.4MraisedMay 2020 · 17 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

Michael NicklasDirector
Larry E RosenbergerDirector
Robert Duque-RibeiroDirector
Tulio Silva RibeiroDirector
Guilherme Soares Pedreira de CerqueiraExecutive Officer, Director

Offering amount: $15.4M
Amount sold: $15.4M
First sale: Apr 2020
Incorporated: Corporation, Delaware, 2015
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 1

by search overlap

SurveyMonkey22 shared keywordsSurveyMonkey is an online platform for creating surveys and forms to run market research, customer satisfaction, event registration, and employee feedback programs. It offers AI-assisted survey building, expert templates, a global respondent panel, analytics tools, and integrations for individuals, teams, and enterprise organizations.

Companies competing with Worthix for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Cam Doody: Raised $18 Billion — Fundraising Story (2026)startupfundraising.com · Jun 2026

Customer Value Alignment. Track. Act. Innovate. Repeat - Worthixworthix.com · Jan 2023

Frequently asked questions

What does Worthix do?: Worthix offers an AI-powered platform that analyzes customer-led conversations to identify what customers value and to help companies test strategies before acting. It supports strategy, marketing, innovation, product, and customer experience (VoC) teams with insights on customer value perceptions.
Who founded Worthix?: Worthix was founded by Guilherme Soares Pedreira de Cerqueira, Guilherme Cerqueira in 2015.
Who are Worthix's investors?: Worthix's investors include Valor Capital Group.
How much funding has Worthix raised?: Worthix has disclosed $21.6M raised across 2 rounds.
Where is Worthix headquartered?: Worthix is headquartered in Alpharetta, US.